Site-targeting is a fairly new feature for Google. A keyword-targeted campaign will allow your keywords to show up on the content match with no knowledge of which site your ads are actually being shown; site-targeted campaigns allow you to specifically select which websites you want your ads to be displayed. There are different ways to select which websites you want your ads to … [Read more...] about Do Site-Targeted Campaigns Really Work?
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From Average to Awesome: How to Master the Art of PPC Account Management
Whether you're in B2B lead generation or e-commerce, the principles of high-performance PPC are largely the same. This article shares what I believe separates an average PPC account manager from an awesome one, and outlines four core strategies to help you level up. The Difference Between Average and Awesome Let’s rewind to 2017. Snapchat filters were everywhere, and I … [Read more...] about From Average to Awesome: How to Master the Art of PPC Account Management
How Microsoft Is Transforming Search and Advertising with AI
In recent years, Microsoft has undergone a profound transformation, particularly in its search and advertising business. The driving force behind this shift? Artificial intelligence (AI). While AI may feel like an overused buzzword these days, its impact—especially through Microsoft's partnership with OpenAI and the integration of tools like ChatGPT and Copilot—has been … [Read more...] about How Microsoft Is Transforming Search and Advertising with AI
Seven Social Media Marketing Trends You Need To Be On Top Of in 2025
Social media isn’t just a space for selfies and hashtags anymore, it's where brands connect, influence, and sell. Did you know that in 2023, 106.8 million Americans made purchases directly through social platforms? That number is expected to rise above 118 million by 2027. The way businesses market is changing fast, and staying ahead of these trends isn’t optional; it’s … [Read more...] about Seven Social Media Marketing Trends You Need To Be On Top Of in 2025
The Paid Search Survival Guide for 2025: How to Win Without Relying on Keywords
If Google pulled the plug on keyword targeting tomorrow...Would your paid media strategy survive? Paid search has changed. Automation is everywhere. Control is shrinking.And honestly? The old playbook isn’t going to save you anymore. If you want to stay in the game—and actually thrive—you have to rethink how you approach your campaigns. Because in 2025, it’s not … [Read more...] about The Paid Search Survival Guide for 2025: How to Win Without Relying on Keywords
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The Role of AI in PPC: Magic or Overrated?
AI in PPC continues to evolve. In time we can expect to see its application expand into even more areas of paid advertising. What's clear for now, however, is that AI is a helper. It can, for example, identify and segment audiences, and test numerous ad variations. Google claims that by switching from focusing on CPC to an AI-enhanced ROAS bid strategy, advertisers typically … [Read more...] about The Role of AI in PPC: Magic or Overrated?
Adapting to the Cookieless Era: Get Future-Ready with Microsoft’s Full-Funnel Solutions
The advertising world is on the brink of transformative change as we transition into a cookieless future. For marketers, this evolution necessitates adopting strategies that prioritise privacy, leverage first-party data, and harness audience intelligence in innovative ways. But let’s pause for a moment—what comes to mind when you think about Microsoft Advertising? If your … [Read more...] about Adapting to the Cookieless Era: Get Future-Ready with Microsoft’s Full-Funnel Solutions
Why Contextual Advertising is the Future of YouTube Shorts
In recent years, YouTube Shorts has emerged as the fastest-growing short-form video platform, revolutionizing the way users consume content. With 70 billion daily views in 2024—a 40% increase from the previous year—and 70% of YouTube watch time coming from mobile devices, Shorts has become a powerhouse for engaging modern, mobile-centric audiences. But here’s the … [Read more...] about Why Contextual Advertising is the Future of YouTube Shorts
5 Tried-And-True Ways to Increase Conversions for Your SaaS PPC
Scaling a Software as a Service (SaaS) business with PPC isn’t just about running ads – it’s about smart, optimized campaigns that convert high-intent leads into tangible outcomes. This is precisely what I focus on as a PPC Growth Leader at Aimers agency, where we’ve spent over a decade managing $30M+ in ad spend for leading SaaS brands like Mixpanel, Automattic, and SaaStr. … [Read more...] about 5 Tried-And-True Ways to Increase Conversions for Your SaaS PPC
