You may be doing all of this research that says you should be investing in social media, but when your CMO asks you to prove it…what do you say? There’s no doubt that especially in the B2B world, it’s hard to measure the ROI that directly came from social media. And on Facebook, it’s even harder. But you can’t argue the size of Facebook. What’s a digital marketer to do? In … [Read more...] about The Impact of Facebook and How to Prove It
Search Results for: PPC
A Buyer Persona Based Approach to Mapping Your Customer Journey
Buyer personas represent your prospects and customers as a concept. The ability to meet their needs and answer their questions to the fullest is a clear competitive advantage. Therefore, a persona-based approach is used by many marketers to enhance customer experience, improve targeting accuracy, and harness behavioral analytics to their business objectives. Buyer personas … [Read more...] about A Buyer Persona Based Approach to Mapping Your Customer Journey
The Rise of The No-Click Search Results
We can all agree we probably ask ourselves some pretty standard questions every year, especially as Google enhances the SERP and new voice technology continues to rise: Are there more searches happening this year versus last year? Are search engines taking more search for themselves? Is search opportunity growing? Are clicks declining due to more competition and direct … [Read more...] about The Rise of The No-Click Search Results
Becoming Allies With The Sales Team: A Lead Gen Solution
For myself, and likely for many other marketers out there, when we advertise on behalf of our clients, we’re often in contact with someone from their marketing team. They relay the goals, approve strategy and ad content, and provide data, or in many cases anecdotes, on the lead quality coming in from Paid Search or Paid Social, which is relayed to them from their Sales … [Read more...] about Becoming Allies With The Sales Team: A Lead Gen Solution
The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
Adwords and Bing mirror each other across the board. From expanded ads to being able to import campaigns with nearly identical campaign settings, they make it easy for advertisers to be present nearly simultaneously across multiple search networks. Aside from structure, various tools have also been mimicked. Today, we are going to take a look at the Adwords opportunities tab … [Read more...] about The Opportunities Tab: AdWords vs Bing, A Friendly Match-Up
How to Drive Calls that Actually Convert
Did you know that call tracking can provide you with incredibly rich data to help you better visualize and understand your users' journey to conversion...and help you more successfully cater to their needs? We know it can be hard to prove the value of the tool. Our experts are here to explain how gaining call tracking data can help you close the gap in your customer journey … [Read more...] about How to Drive Calls that Actually Convert
New Facebook Analytics Updates from F8
Facebook recently, during its F8 Conference, introduced a few new additions to its Facebook Analytics product that can prove helpful in understanding how people interact across your website, Facebook Page, app, and more. What is Facebook Analytics you might ask? It’s an omni-channel analytics tool provided to advertisers inside the Facebook advertising platform. It takes … [Read more...] about New Facebook Analytics Updates from F8
Spotify Advertising: The Why and How
As advertisers, we need to stay in-the-know on the latest and greatest ad platforms. Otherwise, we might miss an opportunity to expand our brand reach! With that in mind, I'm using this blog to give you the rundown on Spotify, including Why you might advertise with Spotify and How. Spotify's Recent Growth Spotify has had a busy year! Here's a quick timeline of their highlights … [Read more...] about Spotify Advertising: The Why and How
5 Facebook Ad Settings to Audit In Your Account
Campaign Objective When setting up campaigns, its a good idea to know what the purpose of your marketing is going to be on Facebook. Luckily, Facebook allows us to choose from several different marketing objectives when setting up new campaigns. While you should be strategically picking the right objective right off the bat, it's a good idea to go back and double check any live … [Read more...] about 5 Facebook Ad Settings to Audit In Your Account
Analyzing the AdWords Distance Report
The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance. This data can be used to adjust targeting strategy, planning new initiatives, and understanding the effective reach of ads. If you are using location extensions but not utilizing this report, you are missing out on a … [Read more...] about Analyzing the AdWords Distance Report
How to Master Attribution for Easy Budget Planning
Budgeting can be overwhelming, as we all know. Have you ever tried to leverage attribution to plan for more PPC budget, and immediately got caught up in the massive amounts of data? How can you use attribution to know when you should be spending more and when you’re spending too much? In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on … [Read more...] about How to Master Attribution for Easy Budget Planning
Competitive Device Trends: An In-Depth Analysis
Competitor analysis is something clients and bosses love. Over the years, we have gotten better at formatting and presenting auction insights data, but it was lacking in both device specific data as well as recommendations. In this new templated report we pull in the best of both worlds - device analysis and auction insights competitor data. In this post we’ll walk through what … [Read more...] about Competitive Device Trends: An In-Depth Analysis
