A few months ago, I wrote a basic guide on How To Setup A Campaign In Quora Ads. At the time the guide was written, our team was in the early phase of testing the various campaign and targeting options available within the platform. After a few months of testing and collecting data, I want to circle back and detail what targeting is working and what isn’t for our team in … [Read more...] about Revisiting Quora: An Unexpected Success!
Search Results for: PPC
Important Google AdWords Updates + CRO 101
We are only 2 weeks away from the PPC Hero Summit - a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of the Summit. Today, we'll talk about 2 more! Important 2018 Google AdWords Updates (12pm-12:20pm) In this session, #PCCChat Founder and Hanapin expert, Matt … [Read more...] about Important Google AdWords Updates + CRO 101
Marketing Optimization Week – Feb. 20-23!
You optimize your ppc ad copy, you’ve been reading about AI and you’re continuing to pump out high value content. You do all the things any good digital marketer should do. But, somehow, you’re not getting the results you used to. In the back of your mind, you know why. Competition is fiercer. Audiences are savvier. Between pay to play, machine learning, automation, … [Read more...] about Marketing Optimization Week – Feb. 20-23!
Google Tag Manager Basics for Beginners
Why Account Managers Need to Know GTM Basics As an account manager, I believe in being able to handle most things myself, within reason. While having Google Tag Manager knowledge is not a requirement of my job it feels very necessary, plus it’s fun. I have had clients that fall into different parts of the spectrum, but a few reasons you may want to get the basics down: … [Read more...] about Google Tag Manager Basics for Beginners
Why Marketers Are Switching to Google Sheets
More and more, marketers are starting to use Google Sheets instead of Excel in their day to day tasks. They’re collaborative, easy to share, and keeps your team updated in real time so that everyone stays on the same page. But in that transition, there are some tips to know so that you can make your Sheets experience as wonderful as that on Excel. In this webinar, Hanapin’s … [Read more...] about Why Marketers Are Switching to Google Sheets
Testing New Bidding Strategies Through AdWords Experiments
If you are feeling the surge toward automated bidding but are unsure of where to begin, you are in good company. Whether it’s a client’s uncertainty or your own, handing over the reins of power is unsettling. However, don’t let feelings of doubt hold you back. AdWords experiments provide an opportunity to test new (and old) features. While there are many ways to utilize AdWords … [Read more...] about Testing New Bidding Strategies Through AdWords Experiments
Our Secret Weapon: Supermetrics + Google Sheets
We are entering a world where everything is connected – and that’s why a lot of PPC marketers are moving from Excel into Google Sheets. Another HUGE bonus to using Google Sheets? With Supermetrics, you can transfer your data right into your sheets, saving you time and sanity. In this webinar, Supermetrics’ Jouni Hyötylä and Hanapin’s Tanner Schroeder will show you all the … [Read more...] about Our Secret Weapon: Supermetrics + Google Sheets
Let’s Talk Attribution
It’s safe to say we were all heartbroken when Peter O’Neill couldn’t make it to Hero Conf London 2017. But although his presence was missed, you can still hear his awesome content! Join us to hear Peter’s attribution presentation on Feb. 7th – webinar style! All attribution models are wrong, but some are useful. Except for Data Driven Attribution models of course which just … [Read more...] about Let’s Talk Attribution
Gather Your Friends & Colleagues: Win a Hero Conf Ticket!
Do you love nerding out on PPC and would jump at the chance to attend Hero Conf this year for free? Pss..Answering yes or even "maybe" means there's a cool contest for you. Yay! You may or may not have heard by now that we're holding a PPC Hero Summit on February 28th from 11am - 2pm. It's going to be an awesome event with 6 actionable PPC sessions, specialized PPC experts, … [Read more...] about Gather Your Friends & Colleagues: Win a Hero Conf Ticket!
New and Improved Bing Ads Audience Targeting Reports
Bing recently announced the launch of Audience Segmentation, a new addition to the Segmentation feature to help advertisers get deeper insights into audiences from Remarketing for search, In-market Audiences, and Custom Audiences. Before we jump in to reporting, let’s walk through a quick recap of those three available audiences. Remarketing for search audience let you … [Read more...] about New and Improved Bing Ads Audience Targeting Reports
Breaking CRO Best Practices: You Can Do It!
In the world of expertise, where you focus on honing your skills in one facet of digital marketing, sometimes you’re required to perform outside of that facet. Digital marketing is an environment affected by a myriad of variables both controllable and erratic. We can be insanely brilliant PPC gurus but when it comes to optimizing the post-click experience CRO can become a … [Read more...] about Breaking CRO Best Practices: You Can Do It!
Two Actionable Keynotes from the Best in the Industry
We've Added 15 Early Bird Tickets - Act Now! Our attendees often tell us that they want content they can use. They want takeaways that are new and innovative. And they want to hear from folks who understand the work they do every single day. Well you ask, and we deliver. We're excited to bring you two legends of the PPC world, Brad Geddes and Frederick Vallaeys, at Hero Conf … [Read more...] about Two Actionable Keynotes from the Best in the Industry
