Prioritizing 2018 PPC Trends PPC becomes more complex every year. As humans, our ability to consume information doesn't grow at the same pace, if at all. This creates an ever-growing gap between the number of potential PPC strategies and our ability to act on them. This gap creates that overwhelming feeling you have every time you see a headline from Google/Bing/Facebook etc. … [Read more...] about The 2018 PPC Trends That Affect Your Day-to-Day
Search Results for: PPC
The Ultimate Guide to PPC Marketing
Download The Ultimate Guide to PPC as a PDF What is PPC? Introduction by Roger Cooney "PPC" - which stands for Pay-Per-Click - is a digital marketing channel whereby an advertiser pays only after their advertisements are clicked, sending either a visit to their website or a piece of data of value. Historically, the term PPC has been used interchangeably with Search … [Read more...] about The Ultimate Guide to PPC Marketing
How to Jump Start Your PPC Account for Next Year
As we are closing down the year, this is a great time to go through and audit your account to prepare for the next year. In the last few months, everyone is trying to achieve year-end goals, take advantage of seasonal traffic, and to plan out their paid search strategy for January. While pushing towards the end of the year finish line, sometimes the everyday maintenance takes … [Read more...] about How to Jump Start Your PPC Account for Next Year
Your Guide to Getting Organized for PPC Success
Hello PPC Heroes! As 2018 draws near, your feeds may be inundated with talk of New Year's Resolutions. While I tend to stay away from making a big to-do about resolutions myself, I do like to reflect on my year past and prepare for changes I plan to implement to make for a successful future. This year, my top priority is staying organized in the new-to-me landscape of PPC … [Read more...] about Your Guide to Getting Organized for PPC Success
Projecting Future Trends In Your PPC Account
Projecting an account’s trajectory is a vital skill for every account team. You can’t escape it. It comes up when performance is great and it comes up when performance is poor. Despite the demand for these skills and insights, it can be one of the scarier tasks. The uncertainty of accounting for everything makes it easy to doubt any method. While there is no perfect … [Read more...] about Projecting Future Trends In Your PPC Account
Work Habits & Resources for the Stressed-Out PPC Manager
I don't think I need to remind anyone that having good work habits are important during the stressful holiday season. As online marketers, the holiday season is often the busiest time of the year with promotions, holiday sales, and pressure to close the gap as the fiscal year ends. Meanwhile, the days get shorter and colder and we find ourselves sitting in pitch dark rooms, … [Read more...] about Work Habits & Resources for the Stressed-Out PPC Manager
EXCEL-erate Your Learning with Hanapin’s PPC Library
Next week, Hanapin kicks off a week long celebration of Excel in the Excel Extravaganza. The whole thing includes 3 webinars and handy resources on the most essential tool in PPC. It's definitely something you don't want to miss. DID YOU KNOW YOU CAN SEARCH FOR ALL THINGS EXCEL IN HANAPIN'S PPC LIBRARY?? It's true, Hanapin Marketing has a whole section dedicated to PPC … [Read more...] about EXCEL-erate Your Learning with Hanapin’s PPC Library
6 Pro Tips for Managing PPC Client Relationships
Whether living the agency life or working in house, managing the relationship with your client or boss is a critical, but often ignored, skill set that is necessary for success. The fast paced PPC industry forces us to constantly train up on the latest and greatest technology, but stepping back and honing the fundamentals of client relationship management will set you up for a … [Read more...] about 6 Pro Tips for Managing PPC Client Relationships
Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
Google’s new promotion extension is on its way to becoming one of the most effective ad extensions in an ecommerce PPC advertiser’s toolbox. It boasts a simple, quick setup and quality results. In fact, it has become the first thing I look at when new promotions roll in. While it may not always garner direct clicks (see below), it can help improve overall CTR with a more … [Read more...] about Promotion Extensions: A Quick And Easy Boost For Ecommerce PPC Campaigns
5 Geocentric Tips to Invigorate Your Local PPC Ads
I've been working with local business clients for years, and I can't say that the challenges of geotargeting PPC ads haven't evolved over time. It isn't as easy as the classic David's Pizza TV Commercial, though we all wish it could be that fun (with great dance moves included.) As Google changed from "Google Places" to "Google My Business", making good use of those location … [Read more...] about 5 Geocentric Tips to Invigorate Your Local PPC Ads
The Future of PPC: 2018 and Beyond
We all want to be able to see the future, especially when it comes to the world of PPC. With the industry constantly changing, it’s easy to feel behind and like your competitors are one step ahead of you. But luckily, we have a panel of experts who are psychic - okay, maybe not psychic - but have been watching the trends and are excited to share their predictions for what is … [Read more...] about The Future of PPC: 2018 and Beyond
Why Digital Channel Expansion Is Key To PPC Success
Every day, we sit as specialists and sift through troves of data and contemplating scenarios of how we can move the needle in our clients’ accounts. Our job is to deliver the best service possible, and provide as much value from our services. But what do you do, when you have optimized your accounts to the point where there is not much you can do, or they have reached their … [Read more...] about Why Digital Channel Expansion Is Key To PPC Success
