You're All Set! You're now registered for Hanapin Marketing and Wordstream's webinar, Top Ten Paid Social Media Advertising Hacks of All Time. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Reassess How Your Facebook Campaigns Are … [Read more...] about Webinar Confirmation: Top Ten Paid Social Media Advertising Hacks of All Time
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Webinar: Top Ten Paid Social Media Advertising Hacks of All Time
More about this Webinar PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today's digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We'll be discussing strategies such as content … [Read more...] about Webinar: Top Ten Paid Social Media Advertising Hacks of All Time
Are You Maximizing Your Revenue? Impression Share Reporting in Excel
Lost Impression Share Due to Rank - The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor ad rank. This seems to be a very important metric. Especially when talking about the top performing keywords in your account. So, why is it so underutilized? A lot of the paid search community has appeared to put all their eggs in the … [Read more...] about Are You Maximizing Your Revenue? Impression Share Reporting in Excel
Top 5 Reasons To Download The New AdWords Editor
Last week, Google pushed out the latest installment of the AdWords Editor, version 11.1.1. Many people were quick to jump to twitter and the blogs to discuss how exciting the release was because of some of the awesome new features. However, some were still reluctant because of how buggy the previous update was for some users. I’ve downloaded and began using the new version, and … [Read more...] about Top 5 Reasons To Download The New AdWords Editor
Use Remarketing To Think Like A Direct Marketer
Historically digital marketing has been focused on new customer acquisition. When considering paid search we generally try to find new users who have the intent to buy our products or services. However, this sentiment is changing. New innovations in paid search are allowing us to use the channel for repeat customer acquisition. Email as a channel was the first branch into … [Read more...] about Use Remarketing To Think Like A Direct Marketer
Nurture Social Paid Search Traffic With Remarketing
Social is great at driving traffic, but many times not so great for direct response conversions. While Social requires a different approach, PPC can play a key role in capitalizing on traffic that may seem like wasted spend otherwise. An integration of strategies allows you to focus on optimizing Social for its strengths instead of trying to force it into a sales-oriented … [Read more...] about Nurture Social Paid Search Traffic With Remarketing
3 Ridiculously Awesome Resources To Prevail Over Excel
PPC and Excel go hand in hand. Like peanut butter and jelly. Or macaroni and cheese. Or tortilla chips and salsa. Ok, you get the picture. Basically, you can't (and shouldn't) do one without the other. We know how important Excel is to you, as well as the many struggles and time sucks you encounter in PPC. So, we've put together a number of resources (ridiculously awesome … [Read more...] about 3 Ridiculously Awesome Resources To Prevail Over Excel
The Client Relationship Mistake We All Make
Many of us make a mistake on a daily basis that we don’t even realize we’re making, including myself. This mistake isn’t seen outwardly in day-to-day PPC management, but it most definitely impacts client relations. In a results-driven business, paid search professionals need to not only understand their clients’ businesses, but also listen to what they are saying. Too often, we … [Read more...] about The Client Relationship Mistake We All Make
Labels Among Major Changes To AdWords Editor
This week, Google AdWords introduced an updated version of AdWords Editor, which is now available to all advertisers. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more. Labels This update is what I’m most looking forward to using. You can now create, edit or delete labels using the Labels tab under the Shared library in … [Read more...] about Labels Among Major Changes To AdWords Editor
Using Bid Simulations And Estimates More Effectively
One of the most underutilized AdWords tools is bid simulators. That isn’t to say they are unused as more often than not, users are simply skeptical. We’ve all seen the estimates for top of page bids and there is plenty of room for doubt. However, ignoring the tool completely means you aren’t taking advantages of potential areas for improvement. What Is It? You’ve probably … [Read more...] about Using Bid Simulations And Estimates More Effectively
[New Whitepaper!] 9 Ways To Get An Edge On Your Competitors
Competition is a part of any business. If you want your business to continually succeed, it’s important to be aware of the competitive landscape, so that your product or service can stand out amongst the rest. A competitive analysis is a great way to analyze your competitor’s PPC ads. In the whitepaper, we’ll discuss what to look at, how to make comparisons, and what tools to … [Read more...] about [New Whitepaper!] 9 Ways To Get An Edge On Your Competitors
4 Tips To Better Diagnose Your Display Network Performance
Looking at your Display Network automatic placements history can be scary. We all “clean it up” once in a while by: Making exclusions Updating negative lists Changing bids Moving converting placements to managed But what happens when you don’t seem to see anything but a waste of money? Trying to justify that spend with saying “it builds brand and awareness” only gets … [Read more...] about 4 Tips To Better Diagnose Your Display Network Performance
