PPC and Excel go hand in hand. Like peanut butter and jelly. Or macaroni and cheese. Or tortilla chips and salsa. Ok, you get the picture. Basically, you can't (and shouldn't) do one without the other. We know how important Excel is to you, as well as the many struggles and time sucks you encounter in PPC. So, we've put together a number of resources (ridiculously awesome … [Read more...] about 3 Ridiculously Awesome Resources To Prevail Over Excel
Search Results for: PPC
The Client Relationship Mistake We All Make
Many of us make a mistake on a daily basis that we don’t even realize we’re making, including myself. This mistake isn’t seen outwardly in day-to-day PPC management, but it most definitely impacts client relations. In a results-driven business, paid search professionals need to not only understand their clients’ businesses, but also listen to what they are saying. Too often, we … [Read more...] about The Client Relationship Mistake We All Make
Labels Among Major Changes To AdWords Editor
This week, Google AdWords introduced an updated version of AdWords Editor, which is now available to all advertisers. This version includes full support for labels, Upgraded URLs, call-only ads, ads in mobile apps and more. Labels This update is what I’m most looking forward to using. You can now create, edit or delete labels using the Labels tab under the Shared library in … [Read more...] about Labels Among Major Changes To AdWords Editor
Using Bid Simulations And Estimates More Effectively
One of the most underutilized AdWords tools is bid simulators. That isn’t to say they are unused as more often than not, users are simply skeptical. We’ve all seen the estimates for top of page bids and there is plenty of room for doubt. However, ignoring the tool completely means you aren’t taking advantages of potential areas for improvement. What Is It? You’ve probably … [Read more...] about Using Bid Simulations And Estimates More Effectively
[New Whitepaper!] 9 Ways To Get An Edge On Your Competitors
Competition is a part of any business. If you want your business to continually succeed, it’s important to be aware of the competitive landscape, so that your product or service can stand out amongst the rest. A competitive analysis is a great way to analyze your competitor’s PPC ads. In the whitepaper, we’ll discuss what to look at, how to make comparisons, and what tools to … [Read more...] about [New Whitepaper!] 9 Ways To Get An Edge On Your Competitors
4 Tips To Better Diagnose Your Display Network Performance
Looking at your Display Network automatic placements history can be scary. We all “clean it up” once in a while by: Making exclusions Updating negative lists Changing bids Moving converting placements to managed But what happens when you don’t seem to see anything but a waste of money? Trying to justify that spend with saying “it builds brand and awareness” only gets … [Read more...] about 4 Tips To Better Diagnose Your Display Network Performance
Why The Purchase Funnel is Important For Your Campaign Structure
We all know the typical structure for campaign build outs. Usually we segment by product type, theme, or category. Our keyword lists are filled to the brim of purchase-intent phrases such as “buy __” or “order ___ online”. This strategy is great and all, but those who are still in the top of the funnel are a bit neglected. With a full-funnel PPC strategy, we can increase our … [Read more...] about Why The Purchase Funnel is Important For Your Campaign Structure
Should Facebook Be At The Top Of Your Mobile Strategy?
Mobile. We as advertisers know it’s important. Google tells us, Microsoft tells us, and intuitively every time we use our mobile devices we know it. As more traffic funnels in from mobile devices, platforms are trying to adapt and so are we as advertisers. This is why Facebook’s 2015 Q1 earnings report got my attention, but first let’s lay out a couple of the big issues with … [Read more...] about Should Facebook Be At The Top Of Your Mobile Strategy?
Analyzing Google’s May 5th Livestream Event Updates
On May 5th, Google Adwords had a Livestream event and it should come as no surprise to the digital marketing community that mobile was the single biggest topic on the agenda. Google announced a fresh turn for mobile dedicated ads. These new ads are chiefly aimed at comparison-shopping for cars, hotels and mortgages. Furthermore, these ads are deeply rooted in way users want to … [Read more...] about Analyzing Google’s May 5th Livestream Event Updates
3 Hacks That Will Make You An Analytics Star
I know many account managers get a little flustered when you mention Google Analytics and using it for PPC management. It’s not that they don’t recognize the value, and it’s not even that they don’t know how to use it, it’s just that everyone usually thinks they’re not utilizing it to full potential and they’re going to look like a newb if they have to show how they’re using … [Read more...] about 3 Hacks That Will Make You An Analytics Star
A Newbie’s Jumbled Thoughts On Hero Conf 2015
For the PPCer on Twitter, not much sucks more than staying back at work while all of your PPC friends tweet about the awesomeness they are having at a conference. During last year’s Hero Conf, I participated in this gang of glum and only managed to find a brief glimpse of happiness by tweeting the #HeroConf tag enough to appear embodied on the big screen at the front of the … [Read more...] about A Newbie’s Jumbled Thoughts On Hero Conf 2015
Webinar Confirmation: The 11 Biggest A/B Testing Mistakes and How To Avoid Them
You're All Set! You're now registered for Hanapin Marketing's webinar, The 11 Biggest A/B Testing Mistakes and How To Avoid Them. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Ad Testing Scenarios For Low-Converting Campaigns How To … [Read more...] about Webinar Confirmation: The 11 Biggest A/B Testing Mistakes and How To Avoid Them
