Google made a big announcement on Tuesday that went relatively under the radar in the PPC world. Starting immediately, the process for online merchants to become Google Trusted Stores has become much easier. What Is A Google Trusted Store? A Google Trusted Store is a direct endorsement from Google. According to the big G, for merchants to have the Google Trusted Store badge … [Read more...] about What The Google Trusted Store Announcement Means For Merchants
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Putting The Focus On Conversion Rate Optimization
In the State of Paid Search, we get to look at how paid search is performing and how it’s progressing. There are areas where focus will either stay the same, increase, or decrease. An area that’s increasing is conversion rate optimization (CRO). The focus on CRO will increase by 79% in the coming year. With that in mind, let’s take a look at CRO, why it’s important to use, best … [Read more...] about Putting The Focus On Conversion Rate Optimization
11 Unbelievable Hero Conf Networking Opportunities
If there is one thing we know about the PPC community, it's that collaborative time together can't come often enough. And maybe we're easily excited. Or maybe we just like our event a little too much. But we're being sincere when we say that we strive to make Hero Conf as different as possible from the industry events you're used to attending. From sessions to SWAG and … [Read more...] about 11 Unbelievable Hero Conf Networking Opportunities
Be Smarter About Your Display Network Placements
Are you new to running campaigns on the Google Display Network (GDN)? Looking for a way to optimize your automatic placements campaign? Thinking managed placements is the way to go? Here’s something to keep in mind as you continue to develop a strong presence on the Display Network. Setting up Keyword Contextual Targeting campaigns on the GDN is a great way to target your … [Read more...] about Be Smarter About Your Display Network Placements
Make Time To Tune Into Our Webinar With Bing Ads
You’ve seen us advertising our joint webinar with Bing Ads, entitled “5 Reasons You Need To Use Bing Advertising In 2015,” but I want to personally explain why you should attend. The Evolution of Bing Ads Though Bing Ads has been an advertising platform for many years, it’s really upped its game over the last couple. Consider these additions and improvements. A new … [Read more...] about Make Time To Tune Into Our Webinar With Bing Ads
3 Easy Ways to Amp Up Your AdWords Scripts
Don't want to take the time to learn Javascript? Not a problem! Anyone brave enough to navigate AdWords has the skills to make these simple changes to any AdWords Script. In my previous post I wrote a non-threatening introduction to customizing AdWords Scripts for those interested in editing scripts without having to rely on a programmer. Here at Hanapin get loads of requests … [Read more...] about 3 Easy Ways to Amp Up Your AdWords Scripts
Singing This Unsung Hero’s Praises – Proper Account Structure
With the Super Bowl matchup set, we’ll be talking football and PPC for January’s series week. Read how our authors compare the gridiron to the daily account management of PPC professionals. Matt starts us off this week by comparing how an unsung component of a football team compares to proper account structure. Quarterbacks get all of the accolades for throwing touchdowns, … [Read more...] about Singing This Unsung Hero’s Praises – Proper Account Structure
An Introduction To Yahoo Gemini
Are you looking for a way to expand your reach in Display advertising? Like most PPC advertisers, you have likely delved into interest based targeting and remarketing on Google’s Display Network. Beyond Google is another display tactic worth testing - Yahoo Gemini. Gemini showcases ads within the Yahoo and Yahoo Partner site network. The program is not part of Bing Ads and … [Read more...] about An Introduction To Yahoo Gemini
Easy Ways To Measure The Value of Branded Campaigns
It's a common occurrence for clients to question the value of brand campaigns. From their perspective they often see a brand campaign as being spend that cannibalizes conversions from the organic listings. We have covered many times on PPC Hero why brand campaigns are important, so I won’t get into selling the importance of the branded campaign. I will cover how you can measure … [Read more...] about Easy Ways To Measure The Value of Branded Campaigns
Expect Growth With Yahoo Stream Ads
Now that the holiday madness is over, it’s time for digital marketers to plan where we’ll be spending in 2015. According to The State of Paid Search survey, the PPC market is predicted to have slower growth in 2015 than it did in 2014. However, account managers are still excited about growth opportunities for the new year. 70% of account managers who plan to increase … [Read more...] about Expect Growth With Yahoo Stream Ads
How To Find Out If It’s Seasonality Or Something Else
The holiday season has a reputation for housing much joy. Roaring fires, turkeys or hams roasting in the oven, the company of loved ones, and whatever comforting liquid with which you prefer to fill your glass. It’s all very idyllic, to the point where it’s been immortalized in song as “the most wonderful time of the year.” A song that probably was written in blissful … [Read more...] about How To Find Out If It’s Seasonality Or Something Else
Are Long Tailed Keywords The Answer to Keyword Optimization?
Which is more important, the ad or the keyword? This is one of those “Which came first, the chicken or the egg?” type questions. Both are unavoidable requirements of PPC creation. I can write the most compelling ad that the world has ever seen, but without the keyword, it will just sit in AdWords with a warning. Even though the answer to the question is both, I find … [Read more...] about Are Long Tailed Keywords The Answer to Keyword Optimization?
