The PPC industry is always growing, and sometimes even we're surprised by how fast the digital advertising landscape expands and changes. We thought it would be interesting to take a look at Inc Magazine's list of the 5000 fastest growing companies in America and see how they spend their PPC dollars. So we partnered with SEM Rush to create the infographic below, which … [Read more...] about What America’s Fastest Growing Companies Spend On Google AdWords – New Infographic!
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OnDemand Webinar – Smoke the Competition: 14 Steps To A High Conversion Rate
On Demand Webinar Smoke the Competition: 14 Steps To A High Conversion Rate Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. … [Read more...] about OnDemand Webinar – Smoke the Competition: 14 Steps To A High Conversion Rate
Google Partners “Ask An Agency” Series Concludes
In the final installment of the Google Partners "Ask An Agency" series, Hanapin President Jeff Allen takes a look at how content marketing has helped the agency to grow. An Honest Look at Managing Growth: Part 4, Using Content Marketing to Grow The video can also be found here. View the previous series installments: Part 1 - An Honest Look at Managing Growth Part 2 … [Read more...] about Google Partners “Ask An Agency” Series Concludes
25 Reasons to Use Bing Ads Now
Over here at Bing Ads our aim is to make paid search easy and ensure that it gives you a powerful return on the time and money you invest. So how can we do that for you? Above and beyond the fact that the Yahoo Bing Network is 29% of the search marketplace (that’s nearly one-third of all search queries in the US), here are 25 more great reasons to (re)sign up for Bing … [Read more...] about 25 Reasons to Use Bing Ads Now
Conversion Matters: Getting Started With CRO [New Webinar!]
If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here! In this webinar, we’ll discuss how you can get started in CRO, what tools you should be using, how to do an initial analysis, … [Read more...] about Conversion Matters: Getting Started With CRO [New Webinar!]
AdWords Rolls Out Customized Creatives
As part of their Tools for the Power User, Google is launching customized creatives. These creatives are great for advertisers who have millions of products! How To Set It Up: In order to set up customized creatives you must navigate to the Business Data section of the AdWords Shared Library. In this new Business Data section your Ad Customizer data will be stored, … [Read more...] about AdWords Rolls Out Customized Creatives
Avoid A GDN Disaster With One Simple Optimization
This week we’ve focused on PPC issues that we have faced and triumphantly overcome. The most memorable key learning that has stuck with me over the years is the importance of monitoring display placements - in particular Mobile App placements. Earlier this year I wrote a post about how the Mobile App: Flappy Birds almost destroyed my account. Since then, I’ve gathered even more … [Read more...] about Avoid A GDN Disaster With One Simple Optimization
The Impact of Campaign Structure on Bid Management – Part II
In my last post, I discussed how the mismatching of search terms to keywords can dramatically impact bidding decisions and the resulting performance. In this post, I’m going to address another campaign structure issue that impacts the way we bid on low volume keywords. Structural Problem #2: Grouping Keywords to Support Long-Tail Predictions The second most common … [Read more...] about The Impact of Campaign Structure on Bid Management – Part II
Watch Part 3 of Google Partners “Ask An Agency” Series
The Google Partners "Ask An Agency" series continues as Hanapin Marketing President, Jeff Allen, speaks about hiring the right people. Watch as Jeff discusses what we look for in new hires and how our corporate values play into the hiring process. An Honest Look at Managing Growth: Part 3, Hiring the Right People The video can also be found here. … [Read more...] about Watch Part 3 of Google Partners “Ask An Agency” Series
Move Past ROAS And Think ROI
This week we’ve been discussing PPC challenges we’ve faced and how we overcame them. Having worked primarily with eCommerce accounts, I’ve come to understand that revenue and return need to be reviewed beyond face value in order to determine if a PPC program is truly profitable. In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of … [Read more...] about Move Past ROAS And Think ROI
The State of Paid Search in 2014 – Take The Survey!
Each year, Hanapin Marketing manages extensive research into the State of Paid Search. We conduct research through surveying hundreds of search marketing professionals in decision-making roles, and we draw conclusions about what trends we are seeing, and what new trends we can expect to emerge. Now, its time for your input on the state of paid search in 2014. How do you feel … [Read more...] about The State of Paid Search in 2014 – Take The Survey!
Why Conversion is Everyone’s Job!
As a PPC pro, you spend your days deep in PPC accounts, writing ad campaigns, working through client needs and pushing to hit goal. You’ve spent considerable time figuring out the best way to get your target to click on an ad or visit your site, but how long have you spent worrying about their experience once there? Hero Conf Conversion Summit, October 14-15 at the NCAA … [Read more...] about Why Conversion is Everyone’s Job!
