There has been a lot of travel happening for the team here at Hanapin/PPC Hero, myself included. I was lucky enough this last week to be in Seattle for a few days and while there, visited a current client with our Director of Sales and President. The visit had no set agenda, as we were in the area for another meeting but wanted to stop in for an extra touch base because why … [Read more...] about Finding the Right Fit – The Importance of Client/Agency Culture Alignment
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8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are, there's something more you could be doing and more opportunities for optimizations you just might be missing. From … [Read more...] about 8 Tips To Optimize Your Google Shopping Campaigns [New Webinar!]
5 Common AdWords Script Mistakes
Despite its technical reputation, coding is a creative endeavor and offers a wealth of flexibility in solving problems. On the other hand, the language adheres to certain standards. Since a machine interprets code, you must follow certain protocols or risk non-working code. Even minor errors and typos can throw everything off and leave your code inoperable. Thankfully these are … [Read more...] about 5 Common AdWords Script Mistakes
Google Analytics App Now Available for the iPhone
Are you an iPhone user? Have you ever been stuck on a morning train to work, stuck in an air port, or just did not have access to a computer; but wanted to check-in on your website traffic? Situations likes these just got much easier to handle. Earlier in the week Google launched the Google Analytics app for iPhones, to make it easier for advertisers to look into their website … [Read more...] about Google Analytics App Now Available for the iPhone
Bing Announces Changes to Interface, New Metric, and More
While we of course love Bing for its non-aesthetical properties (a wonderful personality, and always shows up to the party with a kick-butt bowl of bean dip), no one’s discouraging it from a trip to the beauty parlor. Okay, okay, Microsoft is changing more than just the interface’s appearance, as they detailed on Monday. Bing Ads will now feature: Destination URL … [Read more...] about Bing Announces Changes to Interface, New Metric, and More
The Schedule is Now Live for Hero Conf Conversion Summit!
PPC Heroes, the full conference schedule for Hero Conf Conversion Summit is now posted! Explore the sessions, speakers and exciting venues and don't miss your chance to be part of an all new series of Hero Conf Summits, designed for serious marketers in competitive markets. Hero Conf Conversion Summit will feature world-class experts from brands you trust speaking to the many … [Read more...] about The Schedule is Now Live for Hero Conf Conversion Summit!
5 Reports You Need For Understanding Dynamic Contextual Ads
Often new products come through Google and Bing and suddenly the PPC blogosphere is ablaze with chatter. Enhanced campaigns, extended sitelinks, Search Companions, Remarketing Lists for Search Ads, and scores more have been the subject of conversations over the past few years. A shortcoming however, is the follow up to these features. We know how to set them up, and why you may … [Read more...] about 5 Reports You Need For Understanding Dynamic Contextual Ads
Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Big news out of Bing. The interface is getting a new look. [Bing Ads] Google Analytics now offers reporting for display targeting in AdWords. [PPC … [Read more...] about Morning Clicks: Dynamic Sitelinks, PLA Product Ratings, and More
Google: Introducing Product Ratings to PLAs
Today Google introduced product ratings on Product Listing Ads. So what exactly does that mean? A 5-star rating system will be implemented, providing a graphical ranking system and review count of your product, on your PLA. Google released the following image of the new feature out in the wild: Google asserts that in their initial rounds of testing, the … [Read more...] about Google: Introducing Product Ratings to PLAs
Segmentation By Keyword Match Type: A Case Study
Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers. We wanted to dig a little deeper and get some numbers behind different structure breakouts. We took a look at ad group breakouts by match type and ones without by testing different segment types in two AdWords accounts. … [Read more...] about Segmentation By Keyword Match Type: A Case Study
Google AdWords Introduces Dynamic Sitelinks
On Thursday, Google announced that dynamic sitelinks are now available for your ads in AdWords. How Do They Work? Dynamic sitelinks will be automatically placed under your regular ad whenever it seems apparent to Google that the user is looking for a specific product or service that your site provides. The examples that Google gives in the article include if a person is … [Read more...] about Google AdWords Introduces Dynamic Sitelinks
Presenting the Science and Magic of CRO at Hero Conf Conversion Summit
PPC Heroes understand the implications of unsuccessful ad campaigns. Clients and management want results and the techniques to continually reproduce them. So, we're diving deep into the details of conversion rate optimization and taking a different approach than your typical conversion conference. Hero Conf Conversion Summit will focus on both the technical AND creative side … [Read more...] about Presenting the Science and Magic of CRO at Hero Conf Conversion Summit
