It is no surprise that in this fast paced world, users want to continue to further their education and that they start their initial research on the Internet. The educational resources on the Internet are endless and they influence user’s decisions on the route they should take when continuing their education. Out of all the users that are seeking additional education, per … [Read more...] about [New Whitepaper!] 7 PPC Tips for the Education Marketer
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[New Webinar!] Advanced PPC and Facebook Advertising: Success in B2B and Education
How can we bring fast-paced conversion tactics to the enormous decisions B2B and Educational prospects have to make? It’s a matter of building trust for the long haul in a series of step-by-step micro conversions. This is your best chance to find out the best ways to build relationships with huge prospects. Join Hanapin and Bounce Exchange on Thursday, April 14th at 1:00pm as … [Read more...] about [New Webinar!] Advanced PPC and Facebook Advertising: Success in B2B and Education
Why Setting Clear Expectations For Potential PPC Hires Is Crucial
Editor’s Note: This week on PPC Hero we're talking about the interview process and how to find the right candidates. Make sure to tweet us your comments @ppchero. Today, Cassie Oumedian looks at the importance of setting clear expectations for potential hires. The costs for not hiring the right PPC candidate can be disastrous to an organization and the candidate, including … [Read more...] about Why Setting Clear Expectations For Potential PPC Hires Is Crucial
[New Whitepaper!] Advanced Google Analytics: PPC Storytelling Edition
User interfaces of advertising platforms give you great data, but this is only half of the story, the pre-click half. To paint the full picture of the conversion process, you need to get a feel for who these users are and what they are doing after they click on your ad. Google Analytics is a great resource for getting the other half of the story. This whitepaper will walk … [Read more...] about [New Whitepaper!] Advanced Google Analytics: PPC Storytelling Edition
PPC Hero AdWords Exam
Presented by For many years, Google has required that advertisers complete the Fundamentals exam in order to become AdWords certified. However, one of the common concerns is that the exam isn't always up to date. Fear not PPC Heroes, as we've created our own version of the exam for you to test your knowledge! For brevity sake, our exam is only 50 questions, but we've made … [Read more...] about PPC Hero AdWords Exam
7 Ways You Can Ensure Organization Across Your PPC Accounts And PPC Team
Often overlooked in PPC account management are organization and prioritization. When managing multiple accounts you need organizational structure for how each process gets done (bid management, ad testing, reporting, etc.), but also for new initiatives being rolled out (launch of new platforms, betas, etc.). How do you keep moving forward with excellent account management … [Read more...] about 7 Ways You Can Ensure Organization Across Your PPC Accounts And PPC Team
How The Zodiac Affects Your PPC Life
Welcome to the PPC Zodiac. This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination. From an early age, I was blessed with knowledge of PPC Astrology, which was an utterly useless talent to possess until today. Let me explain how something as ordinary as your birthday guides … [Read more...] about How The Zodiac Affects Your PPC Life
4 Ways Google Tag Manager Will Help Your PPC
I’m always looking for new ways to save time and better optimize my accounts. There are scripts and third party software tools that work, but how many PPC marketers are using Google Tag Manager? If you haven’t tried it yet, I’m hoping this blog will convince you. Here are four reasons why you need to try it. 1) Less Time Talking To Developers This is not, by any means, a … [Read more...] about 4 Ways Google Tag Manager Will Help Your PPC
Knowing When It’s Time To Explore New PPC Engines
It’s amazing how many businesses we come across that are still Google-centric. They may have a Bing account, but it’s on autopilot, or not on at all. They’ve had all kinds of conversations about expanding into other engines, like Facebook, but nothing has stuck. All of these businesses want to grow, but they don’t have a strategy. Why? Usually, it’s because they are … [Read more...] about Knowing When It’s Time To Explore New PPC Engines
New PPC Hero Podcast! 2016 Travel and Tourism Trends
The PPC Hero Podcast offers PPC insights from experts at Hanapin Marketing and the writers behind PPC Hero. Every month, we do a new podcast and so far, have touched on topics like programmatic advertising, the most impactful 2015 updates, facebook advertising, and hot trends to be aware of in 2016. In the latest episode of the PPC Hero Podcast, Hanapin's Associate Directors … [Read more...] about New PPC Hero Podcast! 2016 Travel and Tourism Trends
Use Customer Feedback To Optimize Your PPC Campaign
Customer feedback gives marketers and business owners the insights to improve their product or service. It also gives PPC strategists the opportunity to improve the performance of their biddable media campaigns. To this end, seller and product ratings are a great way to help you improve your conversion rate and boost your quality scores. This blog post will look at how to … [Read more...] about Use Customer Feedback To Optimize Your PPC Campaign
Recordings and Slides from the PPC Hero Live Summit Now Available!
Last week, on March 16th, Hanapin Marketing & PPC Hero held the first ever PPC Hero Live Summit. The PPC Hero Live Summit was an all-day online digital summit that featured 7 PPC sessions with the writers behind PPC Hero. The recordings and slides from all 7 sessions are now available! More About The Sessions Starting with the fundamentals of PPC, the Summit offered a full … [Read more...] about Recordings and Slides from the PPC Hero Live Summit Now Available!
