Welcome to the PPC Zodiac. This is your guide to the stars and their celestial effects on your everyday choices in paid search and what tools you should be using for optimal PPC domination. From an early age, I was blessed with knowledge of PPC Astrology, which was an utterly useless talent to possess until today. Let me explain how something as ordinary as your birthday guides … [Read more...] about How The Zodiac Affects Your PPC Life
Search Results for: PPC
4 Ways Google Tag Manager Will Help Your PPC
I’m always looking for new ways to save time and better optimize my accounts. There are scripts and third party software tools that work, but how many PPC marketers are using Google Tag Manager? If you haven’t tried it yet, I’m hoping this blog will convince you. Here are four reasons why you need to try it. 1) Less Time Talking To Developers This is not, by any means, a … [Read more...] about 4 Ways Google Tag Manager Will Help Your PPC
Knowing When It’s Time To Explore New PPC Engines
It’s amazing how many businesses we come across that are still Google-centric. They may have a Bing account, but it’s on autopilot, or not on at all. They’ve had all kinds of conversations about expanding into other engines, like Facebook, but nothing has stuck. All of these businesses want to grow, but they don’t have a strategy. Why? Usually, it’s because they are … [Read more...] about Knowing When It’s Time To Explore New PPC Engines
New PPC Hero Podcast! 2016 Travel and Tourism Trends
The PPC Hero Podcast offers PPC insights from experts at Hanapin Marketing and the writers behind PPC Hero. Every month, we do a new podcast and so far, have touched on topics like programmatic advertising, the most impactful 2015 updates, facebook advertising, and hot trends to be aware of in 2016. In the latest episode of the PPC Hero Podcast, Hanapin's Associate Directors … [Read more...] about New PPC Hero Podcast! 2016 Travel and Tourism Trends
Use Customer Feedback To Optimize Your PPC Campaign
Customer feedback gives marketers and business owners the insights to improve their product or service. It also gives PPC strategists the opportunity to improve the performance of their biddable media campaigns. To this end, seller and product ratings are a great way to help you improve your conversion rate and boost your quality scores. This blog post will look at how to … [Read more...] about Use Customer Feedback To Optimize Your PPC Campaign
Recordings and Slides from the PPC Hero Live Summit Now Available!
Last week, on March 16th, Hanapin Marketing & PPC Hero held the first ever PPC Hero Live Summit. The PPC Hero Live Summit was an all-day online digital summit that featured 7 PPC sessions with the writers behind PPC Hero. The recordings and slides from all 7 sessions are now available! More About The Sessions Starting with the fundamentals of PPC, the Summit offered a full … [Read more...] about Recordings and Slides from the PPC Hero Live Summit Now Available!
Explaining The Value Of PPC To The C-Suite
As the digital marketing world continues to expand, it can be harder for those not involved in the day-to-day to lose sight of the value of each piece of the total marketing scope. It can sometimes be easiest to segment all the platforms and engines and judge them in a silo, but the truth is that all those engines work together to contribute to the machine. For those of you … [Read more...] about Explaining The Value Of PPC To The C-Suite
[New Flash Webinar!] Four Must-Have Tactics for Travel PPC
The travel agent of the modern world has undergone a seismic shift in identity. The modern day travel agent, better known as the consumer, is as informed as ever with an abundance of research tools at their fingertips. This change within the travel industry provides an excellent opportunity for search marketers. Much like travel, PPC is all about arriving in the right place at … [Read more...] about [New Flash Webinar!] Four Must-Have Tactics for Travel PPC
Stay Ahead Of The Competition With These Advanced PPC Tactics
In the early days of PPC, things were pretty straightforward. You ran your campaigns on Google and Overture and you were pretty much done. Perhaps you found a few tier two engines to try, but that was all that you had to keep your eye on. Fast forward to where we are today and it’s an entirely different world that we have to navigate our advertising efforts through. With so … [Read more...] about Stay Ahead Of The Competition With These Advanced PPC Tactics
[New Guide with BounceExchange] 3 Proven Steps to Eliminate Wasted PPC Spending
Whether you’re a do-it-yourself small business or an agency managing hundreds of thousands of PPC dollars, you are leaving money on the table right now. Guaranteed. Or worse—you’re throwing money to Google or your competitors. But there’s hope. We can help you find your non-productive PPC spend and then turn those dollars into a well-oiled conversion machine. Because in today’s … [Read more...] about [New Guide with BounceExchange] 3 Proven Steps to Eliminate Wasted PPC Spending
Flash Series Confirmation: Four Must-Have Tactics For Travel PPC
You're All Set! You're now registered for our Flash Series 20-minute webinar, Four Must-Have Tactics For Travel PPC. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: PPC Insights for the Tourism & Travel Industry Improvements To Google … [Read more...] about Flash Series Confirmation: Four Must-Have Tactics For Travel PPC
Flash Series: Four Must-Have Tactics for Travel PPC
More about this Webinar The travel agent of the modern world has undergone a seismic shift in identity. The modern day travel agent, better known as the consumer, is as informed as ever with an abundance of research tools at their fingertips. This change within the travel industry provides an excellent opportunity for search marketers. Much like travel, PPC is all about … [Read more...] about Flash Series: Four Must-Have Tactics for Travel PPC
