You hang up the phone and smile. That prospect you've been reeling in just saw the light. They are ready to jump on board. Congratulations, you just won the account! Your hard work has paid off and you can sit back and... Ok, who am I kidding, now is when the real work begins. Unless you work in-house, it is probably likely that you have worked on a full account setup at … [Read more...] about The Beginner’s Guide To A Full PPC Account Setup For SMB Ecommerce Clients
Search Results for: PPC
Audience Targeting – The 2016 PPC Trends To Watch
2015 was an exciting year in PPC. We saw many new audience targeting trends that helped the PPC and Digital Marketing fields see continued year over year growth. From AdWords Customer Match to Bing remarketing for search and many other new features, Search Marketing continues to hold the lion's share of digital spend. As we kick off 2016, audience targeting continues to be … [Read more...] about Audience Targeting – The 2016 PPC Trends To Watch
Webinar Confirmation: How to Identify & Target Your PPC Audience
You're All Set! You're now registered for our webinar, Reaching the Right Customers: How to Identify & Target Your PPC Audience. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: Target Competitors On Facebook Using Interest Based … [Read more...] about Webinar Confirmation: How to Identify & Target Your PPC Audience
Webinar: Reaching the Right Customers: How to Identify & Target Your PPC Audience
More about this Webinar At the core of marketing success is a philosophy rooted in reaching the right people, with the right content, at the right time through the development of key audience personas. We can apply these same tactics to PPC for greater resonance, more targeted campaigns, and ultimately a better paid search experience. In this webinar recording, experts from … [Read more...] about Webinar: Reaching the Right Customers: How to Identify & Target Your PPC Audience
[New Toolkit!] The PPC Resource Toolkit for 2016 Success
It's a brand new year, which means now is as good a time as any to learn new things, get more strategic, and get creative with your PPC campaigns and overall marketing strategies. In this toolkit by AdStage and Hanapin Marketing, we've compiled a number of PPC resources, including blogs you should be reading, chats to participate in and free tools at your disposal, to lead you … [Read more...] about [New Toolkit!] The PPC Resource Toolkit for 2016 Success
Cash In On These Mobile PPC Opportunities
It’s no secret that smartphones are a key component of this generation and many to come. Just within the last two months, I purchased 90% of my Christmas gifts, set-up multiple appointments, scheduled maintenance for my car and ordered lunch all from my phone. What does this mean as advertisers? It means that, now more than ever, we need to cover as many mobile opportunities as … [Read more...] about Cash In On These Mobile PPC Opportunities
Project-Based PPC Engagements – The Real Story
I took a moment to sit back this weekend and think about what area of PPC I’m most surprised by as we head into 2016. For the first time in a while, it’s not a particular tactic, engine, etc. In fact, it’s a type of client engagement that started showing up at Hanapin’s doorstep at a much higher rate than usual in Q4 of this last year and isn’t showing any signs of slowing up … [Read more...] about Project-Based PPC Engagements – The Real Story
PPC Hero Podcasts
PPC Hero Podcasts Check out our two latest PPC Hero podcasts here with some of the brightest minds in PPC marketing! Don’t miss the links below to view all of our PPC podcasts on iTunes or Soundcloud, and don’t forget to fill out the subscribe form below to be notified when we release new PPC podcasts. Don't miss the next podcast Subscribe to be notified when our next … [Read more...] about PPC Hero Podcasts
PPC Hero Podcasts Confirmation
PPC Hero Podcasts Thanks for subscribing! Make sure you whitelist marketing@hanapinmarketing.com in your email so that you receive our emails. 2016 Travel and Tourism PPC Trends Reasons Not To Use Facebook Advertising … [Read more...] about PPC Hero Podcasts Confirmation
[New Webinar with Dialogtech!] The Essentials For Your 2016 Mobile PPC Strategy
It’s no secret that the mobile audience is on every marketer’s mind. With more than 2 billion people that will use mobile devices to access the internet in 2016, it’s imperative for businesses to have a strategy ready and optimized for the new year. In this webinar, Carrie Albright from Hanapin and Blair Symes from Dialogtech discuss targeting strategies for search, display, … [Read more...] about [New Webinar with Dialogtech!] The Essentials For Your 2016 Mobile PPC Strategy
Take A Deeper Dive Into The PPC Sales Process
Going through your list of necessary questions to ask a potential client on a sales call is crucial to identifying possible fits for the agency, as well as raising red flags on prospects who aren’t. Every salesperson has a checklist, so to speak, knocking them off the list as the answers roll in from a prospect on that first call. What is your monthly budget? What engines … [Read more...] about Take A Deeper Dive Into The PPC Sales Process
Your New Year’s Resolution – PPC Style!
In 2016, We Promise an Even Better Hero Conf Experience! PPC Heroes, while you're thinking through what important life changes you'd like to make in the new year, we recommend throwing in some professional goals that we'd be happy to help you achieve. Check out our list of 2016 PPC resolutions: How Hero Conf Can Help: We're putting together a slate of the most … [Read more...] about Your New Year’s Resolution – PPC Style!
