If you are planning on attending the Masters of Business Online internet marketing conference in Indianapolis, but haven't bought your tickets yet - now's the time! Early bird registration has been extended until this Friday, September 26th. By attending this conference, you will be able to: Generate more (and better!) leads Help targeted prospects find you by making … [Read more...] about MBO Internet Marketing Conference – Extended Early Bird Registration
Search Results for: PPC
Say Goodbye to the Google Site Stats Logo – If You Want
Last week Google officially announced a change to the AdWords conversion tracking platform. The often times unnecessary and unattractive Site Stats Logo is now optional. When Google first pushed this logo on us, it was a required feature. Each time a visitor from AdWords converted, the confirmation page contained one of the following logos (pink, oh yeah!): The purpose … [Read more...] about Say Goodbye to the Google Site Stats Logo – If You Want
Masters of Business Online – Internet Marketing Event
Masters of Business Online is hosting its second annual event on October 14! We're announcing it here on PPC Hero because 1) if you're in Indiana, this is a must-attend event for anyone even remotely serious about Internet marketing and 2) our president and CEO, Pat East, is speaking on search engine optimization (yes, the folks at PPC Hero know more than just PPC!). "MBO" is … [Read more...] about Masters of Business Online – Internet Marketing Event
Your Keywords Are No Longer “Inactive for Search”
Since the implementation of the Google Quality Score back in July of 2005, Google has received a lot of feedback regarding Quality Score. From this feedback over the past years Google has decided to make a noteworthy change to their Quality Score system. The big change is that keywords are no longer ‘inactive for search' and require a minimum bid to become active again. Now … [Read more...] about Your Keywords Are No Longer “Inactive for Search”
Don’t make this mistake! How your landing page headline may be driving customers away.
As part of our 5 day series on landing page conversion tips I'd like to go into your landing page headlines specifically. Headlines are (or should be) the first thing the user sees when they arrive at your landing page. Too many times I've seen poorly written headlines that give no solution, benefit, or reason to why the user should read on, let alone fill out a contact form. … [Read more...] about Don’t make this mistake! How your landing page headline may be driving customers away.
Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign
Our landing page optimization series continues! On Monday, John discussed elements of your landing page design that can enhance user interaction and increase conversions. Yesterday, Amber focused on the using the one-two combo of a simple contact form and a strong call-to-action. Both of these articles emphasize the need to continually test the various elements of your landing … [Read more...] about Using the Same Landing Page In Google and Yahoo May Be Hindering Your Campaign
Book Give Away Follow Up: Thanks To Everyone!
We'd like to thank everyone who has responded to our book give away. The response was overwhelming! In fact, we gave away all 25 copies of Always Be Testing in about the first 5 hours. So, the kind folks at the Google Website Optimizer Blog kindly increased the number of free books to a total of 50 copies! And they are all gone! Again, we would like to thank Google Website … [Read more...] about Book Give Away Follow Up: Thanks To Everyone!
Why a Simple Contact Form & Strong Call to Action Can Increase Your Conversions
As day two of our landing page blog series, we'll learn why it's important to keep your contact form simple and to always have a strong call-to-action. One of the more common occurrences we notice on a majority of landing pages is the lack of emphasis people put on their contact forms and call-to-action. I'll begin with the contact form. Contact form: The contact form is … [Read more...] about Why a Simple Contact Form & Strong Call to Action Can Increase Your Conversions
Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions
Welcome to day 1 of our PPC landing page optimization series. What better way to kick things off than to discuss landing page design and layout? For today's topic, think of a landing page's design and layout as the pieces of bread that keep the juicy calls-to-action, headlines and body content together for your customers to devour (landing page sandwich, yummy). The goal of … [Read more...] about Discover 5 Landing Page Design Changes that Build Authority and Boost Conversions
Get Your Free Copy of “Always Be Testing” by Bryan Eisenberg
Update: Thanks for everyone who participated in the book give away. All of the copies have been claimed and will be shipped out soon. The kind folks over at the Google Website Optimizer Blog dropped us a line to say that they are looking forward to this week's blog series on landing pages. In fact, they would like to offer some additional information on landing page testing as … [Read more...] about Get Your Free Copy of “Always Be Testing” by Bryan Eisenberg
Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
There's nothing worse than realizing you're sick. The same goes for that brick in your stomach after discovering your landing page conversion rates have plummeted. Either way, you have a job to do. Seek out a cure, a PPC panacea, anything to turn things around and make you feel better. We're not medical professionals, so we won't offer any cold remedies. But we are PPC … [Read more...] about Conversion Rates Have You Down? Our 5 Day Landing Page Series is the Cure
Interview with Elise Richardson from www.MyWebGrocer.com
The following is an interview Pat East, President of Hanapin Marketing conducted with Elise Richardson, who manages search for www.MyWebGrocer.com. The two of them met at the recent SMX summit. Elise has some very interesting insights into how she manages her PPC account. Pat: Can you tell us your name, title, organization, what mywebgrocer does, what you do on a daily … [Read more...] about Interview with Elise Richardson from www.MyWebGrocer.com
