We've been tagged by PPC Blog. Instead of having John, Amber and myself post 5 reasons why we each blog I thought I'd write 5 reasons why we blog as a collective: We saw an opportunity to dig into the nitty-gritty details and stats of PPC management. There is a plethora of blogs that post news or updates about PPC management, but not many blogs discuss actual results of … [Read more...] about 5 Reasons Why I (we) Blog
Search Results for: PPC
Preferred Cost Bidding; Results are In (Almost)
There has been much chatter in the SEM blogosphere about the new Adwords feature called "preferred cost bidding," but no one has actually put it to the test to see how well it works. (Here is a post on ppclab.com that inquires about preferred cost bidding.) Just in case you haven’t heard, preferred cost bidding allows you to enter the price you would prefer to pay per … [Read more...] about Preferred Cost Bidding; Results are In (Almost)
4 Ways to Enhance Your Performance in Yahoo!’s Panama
Even though we have been managing accounts within Panama for the last five months, we are still acclimating to Yahoo!'s new interface - as I'm certain most online marketers are still trying to gain their bearings as well. Recently we released our handbook, Welcome to the Panama Jungle: a user's guide to Yahoo!'s new interface, where we talk about the ins and outs of Panama. … [Read more...] about 4 Ways to Enhance Your Performance in Yahoo!’s Panama
Are Your Google Keywords Actually Active?
I entered some new keywords into my Adwords account and I checked them the next day and found I had received no impressions yet. I scrolled over to the magnifying glass icon (the ad diagnostic tool) next to the actual keyword, and the pop up read: "The keyword phrase you've entered has a low search volume and isn't showing any of your ads. If more users start searching for your … [Read more...] about Are Your Google Keywords Actually Active?
MSN adCenter Beta Quandary
A few weeks back, one of my MSN accounts was accepted into the new adCenter content network beta test. This particular client does exceptionally well with Content Match in Google, so my basic assumption was that I would see at least some improvement in MSN. Despite the addition of their content network, I have not seen any progress in this account. The changes that MSN has … [Read more...] about MSN adCenter Beta Quandary
Yellow Fever in Adwords
Over at SERoundtable there has been a discussion regarding the new yellow background for advertisements within AdWords. Not only has the color been changed, but the configuration of the ads has been altered so that users have to click directly on each ad, rather than anywhere within the ad block display. These changes were launched on April 6. Has the new yellow background, … [Read more...] about Yellow Fever in Adwords
Answering a Few Questions for SEOmoz Rebecca
Upon her return from SES, Rebecca of SEOmoz published a blow-by-blow re-cap of her experience. Sounds like she had a great time! I need to get to SES next year. However, I am not posting to lament my absence from this year’s conference but rather to answer a few questions she poses, and comment on a few nuggets of truth she took away from the PPC session she … [Read more...] about Answering a Few Questions for SEOmoz Rebecca
A Closer Look at Regional Targeting
Regional targeting is broken down into two basic tactics: IP targeting and geographic keyword targeting. IP targeting is the process of distributing ads based on the actual location of the searcher. Geographic keyword targeting is the process of using geographic keyword modifiers (i.e. "Indiana widget maker") to display ads for location-specific searches. Before running … [Read more...] about A Closer Look at Regional Targeting
Yahoo! Performing System Updates This Weekend
Yahoo! notified advertisers this week of system updates that will be taking place this Friday and Saturday (March 30th and 31st). As is standard practice with system wide updates, the Search Marketing platform will be ‘frozen’ during the following times:Friday, March 30th from 8 pm Pacific Time to 2 am Pacific TimeSaturday, March 31st from 3 pm Pacific Time to 9 pm … [Read more...] about Yahoo! Performing System Updates This Weekend
The Quality of Dynamic Keyword Insertion
Over in PPC Discussions an interesting question regarding dynamic keyword insertion (DKI) was posed: "What I want to know is this - since having the search term in your advert improves its relevance (particularly in the headline), does DKI ensure a very relevant advert, or the opposite (does Google penalise you or reward you for using DKI to put the search term in, rather than … [Read more...] about The Quality of Dynamic Keyword Insertion
Panama Is Coming Again!
I don’t know if any other international PPC agencies, or individuals, have received their notification, but we received our first one this morning: Yahoo’!’s Panama is coming to the UK! The migration letter is the same one distributed to US advertisers (aside from being slightly anglicized) so there aren’t any new developments regarding the migration … [Read more...] about Panama Is Coming Again!
Email Updates
Hero Up! Keep up-to-date with the latest developments in pay per click management and the PPC industry at-large. Receive the latest PPC Hero articles via our free email newsletter! Email Address: … [Read more...] about Email Updates
