Setting up a high-performing AdWords campaign can seem like a start-and-stop affair, with roadblocks and obstacles at every turn. Hanapin Marketing's Senior Digital Advisor, Kayla Kurtz, is responsible for squeezing ROI from hundreds of thousands of dollars of budget each month. In her role, she has overcome the obstacles and heard the questions that stymie even the most … [Read more...] about 5 Most-Common PPC Obstacles – and How to Overcome Them [New Webinar with SEMrush!]
Search Results for: PPC
[Webinar Recording] Epic Insights: PPC Analytics Tactics That Can Make or Break Your Performance
It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon you have when optimizing your ad campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of dollars learning things the hard way. But which data can reliably make … [Read more...] about [Webinar Recording] Epic Insights: PPC Analytics Tactics That Can Make or Break Your Performance
Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
Ron Swanson. The name brings a smile to my face as I think of his wisdom for Leslie, his kindness for his team (as much as he tries to hide it), and his skillful use of hand tools. Ron Swanson prides himself on using the right tool for the right job... and he does that extraordinarily well. While you, PPC account manager, are likely familiar with the basic tools of … [Read more...] about Stop Wasting Time: 3 Helpful Browser Tools for the PPCer
Top 5 PPC Fails
In 2014, companies plan to spend $55.7 billion on search ads or 46% of total internet advertising dollars according to a recent tech crunch article. Given the massive amounts of money spent on search, I repeatedly encounter the same costly mistakes when I audit paid search campaigns. I’ve put together a list of the top 5 mistakes (FAILS) that I frequently encounter in paid … [Read more...] about Top 5 PPC Fails
Cut Throat PPC: A Guide To Competitive Analysis
When it comes to PPC advertising, I’ve never heard of a business that isn’t interested in what their competitors are doing. Your client might come to you and request a competitive analysis, and you might be wondering where the heck to start. Don’t worry, I’ll walk you through what to look at, how to make the comparisons, and what tools to use. Choosing Competitors I … [Read more...] about Cut Throat PPC: A Guide To Competitive Analysis
Master Class: Secrets to a Cohesive PPC Campaign
More about this Webinar In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message, then you’re in store for low conversion rates, high costs, and ultimately going in opposition of your goals. In the … [Read more...] about Master Class: Secrets to a Cohesive PPC Campaign
Webinar Confirmation: Secrets to a Cohesive PPC Campaign
Live Webinar Master Class: Secrets to a Cohesive PPC Campaign Thank you for registering for the webinar. You will get an email confirmation shortly. … [Read more...] about Webinar Confirmation: Secrets to a Cohesive PPC Campaign
PPC Analytics Tactics That Can Make or Break Your Performance [New Webinar with Kissmetrics!]
It’s easy to get overwhelmed by the volume of data and reports available to you, even within a single channel like your search ads. But analytics data is the most powerful weapon you have when optimizing your ad campaigns for maximum effectiveness. Without solid, predictive data, you could waste thousands of dollars learning things the hard way. But which data can reliably make … [Read more...] about PPC Analytics Tactics That Can Make or Break Your Performance [New Webinar with Kissmetrics!]
5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
Second chances are rare in search marketing. Typically, landing pages only have 6 seconds to get the point across. And unless you’re a big brand with a healthy retargeting spend, chances are you aren’t reeling in all abandoning users. Luckily, a new technology called exit-intent exists to help marketers re-engage abandoning visitors with a last-second offer. And for … [Read more...] about 5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
Rev Up Your PPC Strategy!
Agency readers, have you ever had a client say ‘I need more strategy’? And, in-house readers have you ever asked this question of your agency? I think we have all had to stop in our tracks and take a look at what is actually driving the actions we are taking. For me, it happened very early in my career. However, since that point, there have been a number of accounts that I … [Read more...] about Rev Up Your PPC Strategy!
Get Your PPC Campaigns Ready For The Holiday Season
Are you ready and prepared for the holidays? Is your agency well aware of the key days for shopping and already preparing your season specific ads to boost your sales? Here are some tips to get ready and succeed this holiday season. Key Online Shopping Days Know the key dates for 2014 holiday shopping: Review Last Year's Holiday Performance You’ll want to start your … [Read more...] about Get Your PPC Campaigns Ready For The Holiday Season
A Process for Setting PPC Goals
While the topic and importance of PPC goal setting is not new among fellow PPC Hero bloggers, the purpose of this post is to cover my style and approach to goal setting with clients. The first time I meet with a client I have a list of questions. While most of the questions vary, I always ask about goals. I have learned to phrase this question in a deliberate way, because it … [Read more...] about A Process for Setting PPC Goals
