We're tired too. Tired of the same ol' same ol' conversations about AI and machine learning. Everyone's talking about it, but they're mostly predictions; speculations; theoretical discussions. Time to bring some actual substance to the topic, right? On January 10th, 2019 at 1:00pm EST, we'll be hanging out with the pros of the pros - Brad Geddes of AdAlysis, Marc Poirier of … [Read more...] about Not Just Another AI and Machine Learning Discussion [Submit Your Questions to the Pros!]
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Surfing the Waves of Creative Destruction
This post is shared with you from Anders Hjorth, Digital Marketing Strategist at Innovell & speaker at Hero Conf London. AI is disrupting the Search Industry It is only fair that I start with a confession: Facebook thinks I am German. So they serve me German language advertising. I am many things, Danish national, French resident, Estonian e-resident. I also speak several … [Read more...] about Surfing the Waves of Creative Destruction
The 2019 Budget Season Doesn’t Have to Be a Nightmare
When it comes to preparing PPC budgets, there are a zillion things to think about. Business are just way more complicated than they used to be – now you have to decide how to split up your budget between multiple brands and products, how much you should put into a lead gen campaign, how to allocate between social, search and Amazon, and try to predict the unexpected events that … [Read more...] about The 2019 Budget Season Doesn’t Have to Be a Nightmare
The Pros and Cons of PPC Bidding
Bidding. We can’t avoid it, but we CAN optimize it to make your life a million times easier. Don’t we all want that? That’s why we’ll be walking through the pros and cons of using platform bidding tools, providing you with automated bidding solutions, and analyzing the pros and cons of manual bidding. But we won’t stop there – our experts won’t let you walk away without some … [Read more...] about The Pros and Cons of PPC Bidding
Large PPC Account Conundrums: Data Management
Large PPC accounts can be fun to work on, but a common frustration is how to manipulate and gather insights from mountains of data. In order to take advantage of said data, you need to be able to easily (and quickly) pivot, label, group, sum, etc. In this post we’ll walk through a few options to make your data easier to manage. The Problem In a nutshell: tons and tons and tons … [Read more...] about Large PPC Account Conundrums: Data Management
Reframing The Conversation: The Benefits Of Profit-Based PPC Management
As digital marketers, many of us are used to being multilingual when it comes to communicating KPIs to clients. Some clients are interested in efficiency metrics, like ROAS, CPA, or Ad/Cost. Others prefer more growth-oriented metrics, and aim to maximize revenue or leads within a given budget. In the vast majority of cases, though, all these metrics serve as proxies for the … [Read more...] about Reframing The Conversation: The Benefits Of Profit-Based PPC Management
The Secret to SEM Success: Machine Learning
When you consider the combination of machine learning and PPC, what are your thoughts? Do they excite or scare you? We get EXCITED. The pressure to drive growth has never been greater. More strategic approaches will be required in the future to stay ahead of your competition. Implementing new ideas or revamping existing ones can propel you forward, and the ways your … [Read more...] about The Secret to SEM Success: Machine Learning
The PPC Battle: Human vs. Machine
You may have heard that robots are taking over your PPC. Well, maybe not to that extreme, but machine learning and AI is a hot topic in the PPC world right now. With all of these new automation tools coming out, it’s easy to wonder where the industry is heading. But don’t worry about machine learning controlling us – we’ll teach you how to use it to control your audiences and … [Read more...] about The PPC Battle: Human vs. Machine
Automate Your Manual Bidding Strategy Using Supermetrics
One of the most important parts of our job as PPC’ers is bidding. We place bids to win auctions to gain conversions and leads. A big part, then, of our PPC strategy is optimizing bidding. There are several bidding strategies out there, but they can be simplified down to two categories: automated bidding and manual bidding. Automated bidding can be helpful, especially in … [Read more...] about Automate Your Manual Bidding Strategy Using Supermetrics
Decoding The PPC Bid Management Technology Matrix
When it comes to evaluating which PPC bid management tool is right for your business, it can be difficult. Most of the tools offer similar features, making it challenging to compare platforms. Even after learning about all the cool features, you still find yourself asking, “Would this task just be easier to manage directly through the interface or editor?” In some cases, yes, … [Read more...] about Decoding The PPC Bid Management Technology Matrix
PPC’s Future: Machine Learning And How To Adapt To This New Dynamic
I recently conducted a webinar with Marc Poirier, CEO of Acquisio. In that webinar, we discussed the impact of machine learning on paid search campaigns. Since then, Google has announced the roll out of new ‘smart’ features such as in market audiences for search and enhanced its ‘smart bidding’ functionality by rolling out a new bid strategy called ‘maximize conversions.’ … [Read more...] about PPC’s Future: Machine Learning And How To Adapt To This New Dynamic
In Case You Missed It: Robots Taking Over PPC!
You may have heard that robots are taking over your PPC. Well, maybe not to that extreme, but machine learning and AI is a hot topic in the PPC world right now. With all of these new automation tools coming out, it’s easy to wonder where the industry is heading. But don’t worry about machine learning controlling us – we’ll teach you how to use it to control your audiences and … [Read more...] about In Case You Missed It: Robots Taking Over PPC!
