Conversion Rate Optimization (CRO) has been quite the hot topic lately. Sadly, I was not able to attend this year’s Hero Conference, but I did follow it closely on Twitter and CRO was all over the place! While optimizing parts of your account to maximize quality conversions is essential, it got me thinking about another aspect of conversion optimization that happens outside … [Read more...] about Uncovering Conversion Landmines Through Mystery Shopping
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Use CRO To Boost Your PPC Performance
We all look at our website’s analytics and try to figure out why we aren’t seeing the type of performance we expect. Is it because of the headline? Is it the time it takes for the page to load? If our website is performing poorly, we ask these clarifying questions to figure out the problem and then look to Conversion Rate Optimization (CRO) for the solution. The majority of the … [Read more...] about Use CRO To Boost Your PPC Performance
Two Reasons Why I Don’t Buy Into The Quality Score Hype
I’ve never really understood the hype and over the top attention afforded to quality score. I understand why search engines need to have an algorithm that determines bid prices and ad rank. However, what I can’t wrap my head around is why so many marketers are overly fixated on a metric that ultimately doesn’t have much bearing on the performance of an account from a business … [Read more...] about Two Reasons Why I Don’t Buy Into The Quality Score Hype
3 Ridiculously Awesome Resources To Prevail Over Excel
PPC and Excel go hand in hand. Like peanut butter and jelly. Or macaroni and cheese. Or tortilla chips and salsa. Ok, you get the picture. Basically, you can't (and shouldn't) do one without the other. We know how important Excel is to you, as well as the many struggles and time sucks you encounter in PPC. So, we've put together a number of resources (ridiculously awesome … [Read more...] about 3 Ridiculously Awesome Resources To Prevail Over Excel
On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
On Demand Webinar Leveraging Micro-Moments: Using PPC When It Matters Most Presented by Your On Demand Webinar is located below. Please be sure to bookmark this page for future access to this webinar. A webinar transcript is available below. Click here for a pdf of the webinar transcript. Webinar Transcript Kevin: Hello everyone, welcome to a webinar presented by … [Read more...] about On Demand Webinar – Leveraging Micro-Moments: Using PPC When It Matters Most
How PPC Helps Your SEO Efforts
Last week we touched upon how to use PPC for Email Marketing. Today we're going to discuss how PPC can help your Search Engine Optimization (SEO) efforts. PPC & SEO PPC campaigns can help determine which keywords are highly searched and which keywords are driving conversions (sales/leads). You’ll also derive what kind of messaging from ad copy testing is the most … [Read more...] about How PPC Helps Your SEO Efforts
[New Whitepaper!] 3 Areas Where PPC Insights Can Help Optimize Your Overall Marketing Strategy
At Hanapin Marketing, we see a high number of pay-per-click marketing initiatives being set-up and often ran in a silo, with total separation from other marketing efforts. This separation is undoubtedly not the best thing for your business. Integrating PPC with your overall marketing strategy not only helps ensure your pay-per-click campaigns reach their ROI goals and full … [Read more...] about [New Whitepaper!] 3 Areas Where PPC Insights Can Help Optimize Your Overall Marketing Strategy
5 Reasons Why We Love Conversion Rate Optimization
This is a test. I’m going to see if leaving out an introduction will lead you to read this entire article and come to understand why Conversion Rate Optimization is so important to utilize and just why we love it. Complement to PPC Hanapin is primarily a Paid Search agency. We focus on setting up campaigns, ad groups, keywords, and ads for our clients to serve their most … [Read more...] about 5 Reasons Why We Love Conversion Rate Optimization
Webinar: The Technical Revolution of Digital Marketing
More about this Webinar While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. In the recording, distinguished marketing … [Read more...] about Webinar: The Technical Revolution of Digital Marketing
4 Design Principles You Need To Understand In Conjunction With PPC
Website design can be a personal matter. What you think looks good, may not look good to another. The hope is that your design inspires others and generates a reaction from viewing or interacting with your work. While we still look for that inspiration in Conversion Rate Optimization (CRO), it comes down to the actions of the majority that lead to a more profitable outcome for … [Read more...] about 4 Design Principles You Need To Understand In Conjunction With PPC
3 Ways To Decrease CPA Without Tanking Volume
In an industry like PPC, the results of marketing campaigns are right there in front of you and for everyone to see. There’s nowhere to hide in terms of performance, and we are judged on these bottom line numbers. While many of these front-end metrics (CTR, CPC, Avg. Position, etc.) lead to better overall performance on the back-end, CPA (cost per acquisition) and profit, when … [Read more...] about 3 Ways To Decrease CPA Without Tanking Volume
How PPC Impacts Your Business
The general tone around the digital marketing industry lately has been somewhat bleak. Over the last handful of years, specific channels have gotten more and more popular, driving competition to high levels. These factors have together increased prices for many digital channels across all verticals. To continue the difficulty of the market, consumers are becoming more educated … [Read more...] about How PPC Impacts Your Business
