One of the challenges of working in an agency environment is that, while it helps get the work done, multiple people touch an account, and you run the risk of creating inconsistencies. When you need to know that your data is accurate it’s nice to know that you and your team have taken a few minutes in the beginning to set up a system for URL building and tracking. Once you … [Read more...] about Using URL Tracking Parameters To Get More Out Of Analytics
Search Results for: ad testing
Our Greatest Hits for March 2010
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable articles from March. Whether you’re a new or long-time subscriber, you may have missed these insightful and helpful PPC management tips. If you haven’t taken the leap yet, it might be time to start testing mobile ads within your marketing mix. Jen walks you through the … [Read more...] about Our Greatest Hits for March 2010
PPC News Roundup for 3/12/2010
Do you pause keywords solely due to low conversion rates? In his post, Valuing Keywords Based On Their Role Search Engine Land’s Adam Goldberg challenges us to analyze keywords in a different way using an attribution model. You may discover that you need to start unpausing some of your keywords. It’s important to pay attention to click-through rate in your PPC campaigns, as … [Read more...] about PPC News Roundup for 3/12/2010
4 Tips For Getting Out Of Your PPC Rut
Anyone who has been working on a PPC account for a while- whether it be your own or a client’s- probably reaches a point of inspiration deficiency. A new PPC account can be like a new toy (if you’re not as nerdy as us, as I’m assuming you are, and this does not hold true for you I apologize); it’s fun setting it up and seeing what it does and how the world responds. But after a … [Read more...] about 4 Tips For Getting Out Of Your PPC Rut
PPC News Roundup for 1/15/2010
The lives of Yahoo PPC advertisers just got a little easier! Yahoo announced that they are launching a feature that lets you import campaign data from Google AdWords. Here’s a great tutorial on what types of Google Analytics reports you can run to help better manage your PPC campaigns. There are lots of new features on Google Analytics, but it helps to get back to the basics … [Read more...] about PPC News Roundup for 1/15/2010
PPC Outside A Vacuum
This is a special guest blog post from Matt Umbro at theppcblog.com. Any PPC campaign interface provides valuable metrics such as number of clicks on a particular ad or the click-thru-rate (CTR) of a certain keyword, but to solely look as these figures when determining the success of a campaign is a mistake. To truly realize the value of your PPC campaign you must view your … [Read more...] about PPC Outside A Vacuum
PPC vs. SEO: Which is the Right Answer?
There's a continuous debate in the search marketing industry about which is the more effective and efficient use of resources: pay per click or natural search engine optimization. Obviously, I'll be supporting the PPC side of this argument. Our trusty sidekicks over at www.SEOBoy.com can be counted on to back the natural optimization horse in this race, and the good people at … [Read more...] about PPC vs. SEO: Which is the Right Answer?
6 Rules to Achieve Awesome Quality Scores & Increase PPC Performance
I have clients and potential new clients ask me all the time how can they improve their quality scores in their Google, Yahoo and MSN PPC accounts. Quality Score is based off of relevance to the users search query and user experience. The higher your quality score is, technically the lower you pay for your clicks and the higher you can get in position in paid advertising. … [Read more...] about 6 Rules to Achieve Awesome Quality Scores & Increase PPC Performance
Long Tail Terms for the Holiday Shopping Season
In the second week of December, we're quickly approaching the end of the biggest gift-giving, and therefore the biggest shopping, period of the year. So, here's one of the most important questions a good search marketer can ask himself/herself to take advantage of the huge spike in search traffic: "What am I searching for?" This is not a philosophical, soul-searching … [Read more...] about Long Tail Terms for the Holiday Shopping Season
Our Greatest Hits for November 2009
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from November. Whether you’re a new or long-time subscriber you may have missed these insightful and helpful PPC management tips. Enjoy! Need to start optimizing your landing pages? If your answer isn’t “I already do that”, then yes, yes you do. Don’t limit … [Read more...] about Our Greatest Hits for November 2009
A Gazillion Ways to Test Landing Pages to Increase Conversions
We’ve spoken before about using Google website optimizer to test different elements of your landing page to help increase conversion rates. But the other day the team here at Hanapin Marketing came up with a full list of those elements to test using the multivariate testing option in Website optimizer. The multivariate testing allows you to add in a piece of code to your … [Read more...] about A Gazillion Ways to Test Landing Pages to Increase Conversions
Increase PPC Conversion Rates by Targeting High Volume Locations
If you have a PPC account that allows you to target across the Unites States, try adding geo-targeted campaigns for each of the 50 states to help increase your conversion and click-through rates. In most of my accounts I have inherited, there are several campaigns with very specific keywords that are targeted all across the US or one particular area. A great way to help … [Read more...] about Increase PPC Conversion Rates by Targeting High Volume Locations
