Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our individual needs. In the slide presentation, you will learn distinct strategies that are most applicable to account types, as well as the … [Read more...] about Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [Webinar Slide Presentation]
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Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. It was announced this week that Google launched Managed Service for Running Docker-Based Applications on its Cloud Platform. [Tech … [Read more...] about Morning Clicks: Multiple AdWords Log-Ins Now Allowed and More
5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
Second chances are rare in search marketing. Typically, landing pages only have 6 seconds to get the point across. And unless you’re a big brand with a healthy retargeting spend, chances are you aren’t reeling in all abandoning users. Luckily, a new technology called exit-intent exists to help marketers re-engage abandoning visitors with a last-second offer. And for … [Read more...] about 5 Ways Exit Overlays (Pop-ups) Can Supercharge Your PPC Campaigns
Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [New Webinar!]
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our individual needs. This live webinar, will teach you distinct strategies that are most applicable to account types, as well as the details of … [Read more...] about Keyword Bidding Strategies That Will Give You the Most Bang for Your Buck [New Webinar!]
PPC Ad Rep Survival Guide
When I was first getting into the search marketing industry, I was weary of the ad representatives from Google and Bing who would reach out to me regarding my clients’ accounts. Having little to no experience with them, I didn’t always believe that their recommendations had my clients’ best interests at heart, and often disregarded their presence. However, managing PPC for a … [Read more...] about PPC Ad Rep Survival Guide
The Importance of PPC Industry Certification
An important area on which to evaluate a potential PPC company is their commitment to Industry Certification. Below is a description of the two most common industry certification programs, as certification via these programs indicates an understanding of current industry best practices and up-to-date knowledge of industry strategies. Google Google conducts the most … [Read more...] about The Importance of PPC Industry Certification
5 Tips For PPC Success in the Health & Supplement Vertical
Series week continues as we assess PPC management across different industries. Yesterday, Kristina covered the Tourism and Travel industry. Today, Cassie will be discussing the Health and Supplement Industry. The Health and Supplements vertical for PPC is complex as it is heavily regulated with strict editorial constraints. The ad copy must be informative. However, you are … [Read more...] about 5 Tips For PPC Success in the Health & Supplement Vertical
Miami. In January. Need We Say More?
We’re excited to announce the newest Hero Conf Summit, created for serious digital advertisers in competitive markets. Once your busy holiday season has subsided, take some time to learn important new strategies and unwind in style. Hero Conf eCommerce Summit is January 22-23, 2015 in sunny South Beach Miami. Join us for a day packed with eCommerce insights sure to have an … [Read more...] about Miami. In January. Need We Say More?
Morning Clicks: Google’s Latest Releases and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. What's the latest with Google? The sixth penguin update was released for Google and is expected to effect 1% of queries. [Search Engine … [Read more...] about Morning Clicks: Google’s Latest Releases and More
5 Competitor Strategies For Small PPC Budgets
Pay-pay-click (PPC) is a competitive space for many verticals. Some big brands have deep, almost endless, pockets that make it hard for the companies with small budgets to compete. Well fear no more my small budgeted friends! Below I will cover how to get champagne results on a beer budget and share in the wealth of the PPC pie by covering 5 competitor strategies for small … [Read more...] about 5 Competitor Strategies For Small PPC Budgets
The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Google Analytics Settings Google Analytics is vital to gaining business insights about your website. The most important takeaway is that your analytics can unquestionably lead your business to better decisions. Out of the box, Google Analytics is tremendously powerful. When you take the time and dedicate the business resources to the customization of Google Analytics the … [Read more...] about The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
A Global Cost View Across Digital Channels in Analytics
With the appearance of concepts like attribution modeling and holistic strategies across channels, data integration has become a major daily challenge. Viewing the different marketing channels as silos is not an option anymore for marketers who wish to obtain the valuable insights needed to maximize performance. For us digital marketers, an important part of data integration … [Read more...] about A Global Cost View Across Digital Channels in Analytics
