As we end series week we'll be looking at a once optional feature that will now be mandatory. If you haven't heard, AdWords will soon be removing the option to exclude exact and phrase match keyword variations. This impending update has caused much stir in the PPC community. We asked our authors what they think of the change. What are your thoughts on Google's decision to … [Read more...] about PPC Roundtable – AdWords Close Variants
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Easily Predict The Future Performance Of Your PPC Account
This week we’ve been explaining the value behind the regular tactics and routine maintenance you hear so much about from our PPC Hero team. Today’s lesson involves the concept of projecting performance for the upcoming weeks. First, let me address the “why” of projections performance. The entire concept of this exercise is to get an estimate of, ceteris paribus, the … [Read more...] about Easily Predict The Future Performance Of Your PPC Account
The Necessity of Regular Bid Changes
Bid strategy is often lost in all the talk about keywords, structure, and ad copy. At its core, AdWords has always been an auction. Bids ultimately have a major impact on the success of an account. Bid strategy should always be under evaluation. At no point should you settle on “well that is what the bids have always been set to”. This attitude will either lead you to … [Read more...] about The Necessity of Regular Bid Changes
Morning Clicks: Clueless Corporations, Beautiful Excel, and More
Morning Clicks is your mid-week roundup of digital advertising news and notes. We're your one-stop shop for the most relevant and important news in the PPC world. Grab your cup of joe and come see us every Wednesday morning. Hey, alright! Google finally introduced website click-to-call conversion tracking. [PPC Hero, Inside AdWords] It's a prudent marketer who learns from … [Read more...] about Morning Clicks: Clueless Corporations, Beautiful Excel, and More
The Real Impact of AdWords Close Variant Changes
Last week AdWords announced it would be removing the option to select whether we include or exclude close variants in our campaign settings. The justification is that those typing in search queries aren't perfect spellers. The intent behind a misspelled and correctly spelled keyword is the same. This is the same logic Google uses to tell us Tablet and Desktop are the same thing … [Read more...] about The Real Impact of AdWords Close Variant Changes
3 Scripts For More Effective Google Shopping Reporting
A few month’s ago I wrote about the power of AdWords scripts reporting. The reporting functionality in scripts allows you to access the API data tables. Not only is reporting faster and more efficient but allows access to additional metrics. Reporting is less technically demanding so even if you don’t have a lot of experience coding, this method is very accessible to … [Read more...] about 3 Scripts For More Effective Google Shopping Reporting
What I Learned During My First Year in PPC
My 1-year anniversary at Hanapin is this month, and what a year it’s been! From the ten-week training program, to getting my first client, to my first on-site client presentation, it has been a rollercoaster. I’ve been reflecting a lot lately on everything I’ve learned (which has been a lot). Not only the ins and outs of PPC, but soft skills like internal and client … [Read more...] about What I Learned During My First Year in PPC
Discover Your Account Optimization Level In 5 Minutes
In over 10 years of honored AdWords PPC management there has always been a key question to answer, especially when taking over a direct response campaign targeting leads/sales. How optimized is this account? Or, in other words: how can I optimize this account to show improved results? Albert Einstein once said: everything should be as simple as it can be, but not … [Read more...] about Discover Your Account Optimization Level In 5 Minutes
Finding the Right Fit – The Importance of Client/Agency Culture Alignment
There has been a lot of travel happening for the team here at Hanapin/PPC Hero, myself included. I was lucky enough this last week to be in Seattle for a few days and while there, visited a current client with our Director of Sales and President. The visit had no set agenda, as we were in the area for another meeting but wanted to stop in for an extra touch base because why … [Read more...] about Finding the Right Fit – The Importance of Client/Agency Culture Alignment
5 Reports You Need For Understanding Dynamic Contextual Ads
Often new products come through Google and Bing and suddenly the PPC blogosphere is ablaze with chatter. Enhanced campaigns, extended sitelinks, Search Companions, Remarketing Lists for Search Ads, and scores more have been the subject of conversations over the past few years. A shortcoming however, is the follow up to these features. We know how to set them up, and why you may … [Read more...] about 5 Reports You Need For Understanding Dynamic Contextual Ads
[Webinar Recording] Measuring PPC Return: Are Your Ad Dollars Going To Waste?
Did you know that PPC can drive efforts for other marketing channels? Do you know how to measure your PPC? In more than just profit? Our experts not only talk about how to do top line and lead conversion measurements and market analysis for PPC, but also gives you ideas on how PPC can be a valuable asset to your marketing and sales departments. A great webinar for both PPC and … [Read more...] about [Webinar Recording] Measuring PPC Return: Are Your Ad Dollars Going To Waste?
Managing PPC Education Accounts During Back to School Season
We’re wrapping up "Back to School" series week at PPC Hero with Jersey Jeff’s post on back to school in the EDU industry. Even though we're entering the final week of July, school will be starting back up soon. Our authors have been sharing tips and insights for running productive Back To School campaigns while also speaking to how account managers can most effectively discuss … [Read more...] about Managing PPC Education Accounts During Back to School Season
