Series week continues as we assess PPC management across different industries. This morning Rachael covered PPC for the IT and Technology industry. In case you missed it, yesterday Matt discussed PPC for the legal space. And this afternoon, Sarah is covering PPC Inside the Financial Services Vertical. I spent 7 years working with insurance and banking PPC accounts and … [Read more...] about Pay-Per-Click Inside the Financial Services Vertical
Search Results for: conversion rate
New AdWords Scripts! Non-Converting Keywords and Busted CPA
Making mistakes are a big part of managing a PPC account. There is so much we can learn from our mistakes, and the moment we see them as lessons or opportunities for growth rather than mistakes, we will no longer have this crazy fear of encountering them in the PPC journey. AdWords scripts are one way an account manager can identify mistakes in your account and help you … [Read more...] about New AdWords Scripts! Non-Converting Keywords and Busted CPA
Why Your PPC Keywords Aren’t What You Think They Are
You know the words your customers use to find your business online, and you make sure your ad appears every time they search with those words. Or at least that is what you thought, before you began using AdWords. AdWords was supposed to be the future of your business. You were sold on the system because of how targeted your ad campaigns could be. You were told you would … [Read more...] about Why Your PPC Keywords Aren’t What You Think They Are
The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Google Analytics Settings Google Analytics is vital to gaining business insights about your website. The most important takeaway is that your analytics can unquestionably lead your business to better decisions. Out of the box, Google Analytics is tremendously powerful. When you take the time and dedicate the business resources to the customization of Google Analytics the … [Read more...] about The Ultimate Guide to Google Analytics – Part 1: Administration Settings and Configuration
Audit Your PPC Account in 20 Minutes Using AdWords Segments
PPC accounts can be complex and typically contain various layers of networks, targeting, devices, locations, settings and much more. As your account grows, the opportunity for wasted spend and/or unseen opportunities for growth increases. Performing regular PPC account audits can help you stay on top of these findings and in the end, save you money. However, a full-blown audit … [Read more...] about Audit Your PPC Account in 20 Minutes Using AdWords Segments
9 Things You Need To Know About PPC Analytics [New Webinar!]
Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your campaigns? Better yet, are you effectively measuring your campaigns? Join Searchforce’s, Miles Olson, and Hanapin’s, … [Read more...] about 9 Things You Need To Know About PPC Analytics [New Webinar!]
Webinar: 9 Things You Need to Know About PPC Analytics
More about this Webinar Running effective PPC campaigns can be competitive and expensive (really expensive if you're not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your campaigns? Better yet, are you effectively measuring your campaigns? In this webinar … [Read more...] about Webinar: 9 Things You Need to Know About PPC Analytics
Ranking The AdWords Shared Library Features
The AdWords Shared Library isn’t the sexiest feature, but it does provide valuable options that can make account management more efficient. In this post I’ll give a description of each of the seven sections while also ranking from most valuable to least. As with any feature, make sure it is right for you and doesn’t interfere with your account goals. 1) Audiences Being … [Read more...] about Ranking The AdWords Shared Library Features
10 Reasons You Will Save Time and Money with DoubleClick Search
DoubleClick Search (DS3) is a powerful bid management tool that offers a cross channel view of your paid search campaigns. The platform will save you time and money, as it promotes integrated channel management. Most importantly, once you start using the tool you too will love the speed in which you can manage multiple paid search publisher accounts all in one place. Here … [Read more...] about 10 Reasons You Will Save Time and Money with DoubleClick Search
New Device Targeting in Bing Ads Starts Now
Remember in June, when Bing announced the new simplified device targeting, similar to Google AdWords, was on its way? Well, today is the day that desktops and tablets are combined into one device targeting selection as it is in Google AdWords. Previously, Bing allowed advertisers to modify bids on desktops/laptops, mobile, and tablets all separately as seen … [Read more...] about New Device Targeting in Bing Ads Starts Now
Put AdWords In Its Place – Scripts for Changes in CTR and Geo and Device Data
You don’t have time to fumble through filters in excel pivot tables and your client (or boss) needed to know performance data 10 minutes ago. With these two Hero Pro scripts Increase/Decrease in CTR and Geo / Device Data, you can keep the information you need right at your finger tips and easily keep track of ad metrics – so you can react in real-time. See increases or … [Read more...] about Put AdWords In Its Place – Scripts for Changes in CTR and Geo and Device Data
Best eCommerce Experts In PPC
PPC Hero loves lists. And if you've been with us long enough, you'll know that we release a Top 25 Most Influential PPC Experts list every year and this year, we also released the Top 25 Most Influential CRO Experts and Top Women in CRO lists. We know how resourceful they can be to our fellow readers and with the holiday season coming upon us quickly, we thought it would be a … [Read more...] about Best eCommerce Experts In PPC
