Welcome to the second article in our PPC Hero Series, How I Manage A PPC Account With/Without ___________. If you missed Sarah’s post about how to handle Low Search Volume, you must to go straight to jail and not pass go – and then check it out! Today, I will give you the highlights on managing an account with a small budget. There are five golden rules that I live by to make … [Read more...] about How To Manage An Account With A Small Budget
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How I Manage a PPC Account With Overall Low Search Volume
This is the first post in our How I Manage A PPC Account With/Without ___________ series here on PPC Hero this week. Today I’ll be talking about how I manage a PPC account with overall low search volume. There can be many reasons your account has an overall low search volume; maybe the product/service you’re advertising is very specific or targeted, i.e. it’s just not something … [Read more...] about How I Manage a PPC Account With Overall Low Search Volume
PPC Tasks To Kick-Start The Month
It's the beginning of a new month and I'm sure all you PPC managers have the same goal in mind as I do: make your account even more awesome in October than they were in September. There are certain tasks I do at the beginning of each month to stay organized and get on the right track for the month ahead. Since I had great feedback to my PPC Task Checklist, I wanted to share … [Read more...] about PPC Tasks To Kick-Start The Month
Beyond The Click
If you haven't checked out our article about "The 20 most expensive keywords in Google Adwords" you should really check it out. It goes over the top keywords in Google. The top 20 keywords are insurance, loans, mortgage, attorney, credit, lawyer, donate, degree, hosting, claim, conference call, trading, software, recovery, transfer, gas/electricity, classes, rehab, treatment, … [Read more...] about Beyond The Click
Newest Developments for the Google Display Network
This is the third post in PPC Hero’s series on How to Succeed on the Display Network. This post focuses on some of the newest developments Google has made and how they apply to making the Display Network work better for advertisers. Yesterday, Bethany wrote on the best practices for the Google Display Network and last week, Sarah and I had the opportunity to head up to Chicago … [Read more...] about Newest Developments for the Google Display Network
How To Succeed On The Display Network
Have you attempted to expand your PPC advertising by crossing over to the Display Network, but ended up spending a lot of money without generating conversions? If so, then this month's PPC Hero series on How To Succeed On The Display Network is for you. I've heard the Display Network referred to in many different ways, from the dark side to the black hole of PPC, but Ithink … [Read more...] about How To Succeed On The Display Network
Heroview – Managing Google Grants Accounts with John Lavin
Today’s #Heroview featured John Lavin (@johnnyjetfan) as he revealed his expertise in working with Google Grants Accounts. The interview was full of great insights and interesting new ideas to add to your PPC arsenal. But you don’t need me to tell you, check out the streamcap below! Thank you to everyone who participated in this month’s Heroview – real-time discussions with … [Read more...] about Heroview – Managing Google Grants Accounts with John Lavin
Segmenting by Device: Why All Your Accounts Should Be Running Mobile Campaigns
I know we’ve had a few posts about mobile campaigns here on PPC Hero, but after recently reviewing my accounts by device segmentation and rediscovering how many visitors are actually clicking my ads via mobile devices, I cannot emphasize enough the importance of paying attention to your mobile audience. Amy wrote a great post not too long ago on mobile landing page best … [Read more...] about Segmenting by Device: Why All Your Accounts Should Be Running Mobile Campaigns
adCenter 101: Capitalizing On Consumer Queries
This series is designed to help provide you with a better understanding of the true potential behind Microsoft adCenter’s paid search interface. Last month, I wrote about Campaign Analytics in adCenter. This month, I will talk about adCenter’s revamped search query performance reports and the benefits you can now take away from them. Overview Up until recently, I found … [Read more...] about adCenter 101: Capitalizing On Consumer Queries
PPC Budgets: Optimizing Accounts with Budget Constraints
At some point in our account management adventures, we’ve all hit the point of needing to scale back our accounts’ budgets. Whether your account is large or small, it can be challenging to scale back your spend while maintaining an account’s performance. Whether your client has had to reduce their PPC budget, or you’re pulling back at the end of the month to stay under a … [Read more...] about PPC Budgets: Optimizing Accounts with Budget Constraints
Letter from the CEO – “Giving credit where credit is due is a very rewarding habit to form. Its rewards are inestimable.”
That's a quotation from Loretta Young, and it fits the theme well this month of highlighting accomplishments. We're now at the 180-day mark of our blog re-investment, and the team at Hanapin continues to make great progress toward our goals! Comparing the previous 180 days to the same time frame before that, we're now up 31% and 47% in visits and pageviews, respectively! Last … [Read more...] about Letter from the CEO – “Giving credit where credit is due is a very rewarding habit to form. Its rewards are inestimable.”
Quick Guide To Analytics Multi-Channel Funnels
Last Wednesday Google announced the solution to all of my life's problems, Multi-Channel Funnels. Okay so that might be a slight over exaggeration, but I've only been playing around with this new feature for a few days and am already feeling giddy about the PPC benefits it will provide. We all know that to get a clear understanding of PPC performance you can't just look at … [Read more...] about Quick Guide To Analytics Multi-Channel Funnels
