Each of the major search engines offers an ad text tool called "dynamic keyword insertion." Keyword insertion is an advanced feature that helps you create more relevant ad texts by automatically inserting a user's search query term into your ad. This tool can be extremely helpful when used properly. However, there is an art form to using dynamic keyword insertion successfully … [Read more...] about Using Dynamic Keyword Insertion Properly Is An Art Form
Search Results for: conversion rate
Don’t make this mistake! How your landing page headline may be driving customers away.
As part of our 5 day series on landing page conversion tips I'd like to go into your landing page headlines specifically. Headlines are (or should be) the first thing the user sees when they arrive at your landing page. Too many times I've seen poorly written headlines that give no solution, benefit, or reason to why the user should read on, let alone fill out a contact form. … [Read more...] about Don’t make this mistake! How your landing page headline may be driving customers away.
PPC News Roundup for September 17, 2008
Over on Search Engine Land Brad Geddes has written a good post on the top three search engine payment options for PPC. We think it's good for people to read over this and to learn their options on how they should pay their PPC bills. Brad talks about the levels of risk for each payment option but also goes into the rewards details. A lot of people don't know about invoicing and … [Read more...] about PPC News Roundup for September 17, 2008
PPC News Roundup for September 10, 2008
Mike Mothner from wpromoter.com has written a great post on ways to supercharge your landing pages. Some ways he mentions include keeping your contact form simple, don't let your users get distracted and what I think may be the most important tip, Mike says to tell users they have found what they are looking for right away. The folks at Website Magazine have compiled a list … [Read more...] about PPC News Roundup for September 10, 2008
PPC Hero Sightings Around the Blogosphere: Check Out Our Recent Guest Appearances
The elusive PPC Hero has been spotted in several places around the blogosphere here lately. Suprisingly, he always dons a different disguise, looking eerily like Joe, Amber or myself. Odd... Regardless, the content is still great and is chocked full of PPC goodies for your consumption! Post Click Marketing Joe wrote an article for the Post Click Marketing blog that details … [Read more...] about PPC Hero Sightings Around the Blogosphere: Check Out Our Recent Guest Appearances
PPC News Roundup for July 23, 2008
What are your thoughts on the new Google Adwords Keyword Tool? Andrew Goodman from Traffick.com finds after much talk from disbelievers that he does think the Google tool provides good information on many different fronts. Get super selling copy writing skills from Marketing With Chris Imamshah. This copy can be used in your PPC ad text and landing pages to help increase … [Read more...] about PPC News Roundup for July 23, 2008
Tell Us Your Best PPC Success Story & Win Great Prizes!
Have a great success story you would like to share with other PPC advertisers? We want to hear it! If your PPC account was once suffering a poor ROI, low click volume or too high a cost-per-lead, etc. but is now performing well, we want to know what you did to get it to perform well and how you did it! We’re collecting entries for the best PPC success story and the winner … [Read more...] about Tell Us Your Best PPC Success Story & Win Great Prizes!
Our Readers Have Spoken! Learn What AdWords Report Was Voted as Your Favorite
A week ago I posted a survey asking all of you what your favorite Google AdWords report was. More importantly, I also asked, "Why?" As promised, today I'm going to share the results of that survey. Favorite AdWords Reports By the Numbers Search Query Performance: 54% Placement Performance: 23% Ad Group Performance: 8% Campaign Performance: 8% Placement/Keyword … [Read more...] about Our Readers Have Spoken! Learn What AdWords Report Was Voted as Your Favorite
The Google Guillotine Has Fallen Again With the Removal of Cross Channel Tracking
This must be "death to good Google ideas" week. Yesterday they announced that Pay-Per-Action will be removed from AdWords in August. Today I received an email from Google telling me that Cross Channel Tracking is being removed, too! Cross Channel Tracking was a relatively simple way for advertisers to track conversions from 3rd party sources within AdWords. With the … [Read more...] about The Google Guillotine Has Fallen Again With the Removal of Cross Channel Tracking
Lead Quality of Google’s Pay-Per-Action: Good or Bad?
It's been a while since we discussed Google Adwords' pay-per-action (PPA) beta test. There was much debate when PPA was launched last year. Some heralded PPA has the future of paid search, while others snubbed their noses and said it would never work. Since last year I've been experimenting with this new distribution option with varied results. Recently, there have been … [Read more...] about Lead Quality of Google’s Pay-Per-Action: Good or Bad?
Learn How to Humanize Your Marketing in a Free Webinar
One of the most difficult elements of marketing is discovering how to relate to your customers on a personal level. When you learn to build a personal relationship with your customers, your business will reap the rewards. Our friends at Compendium Blogware and Vontoo are masters at helping businesses do just that. People like people. People buy from people. It's as simple as … [Read more...] about Learn How to Humanize Your Marketing in a Free Webinar
Manage Big, Complicated PPC Campaigns with Less Frustration!
Just in case you missed the "Managing Big, Complicated PPC Campaigns," webinar featuring David Szetela, (pronounced za-tell-uh), I have provided a quick recap of David’s tips and guidelines here. What consists of a big and complicated PPC account you ask? You have 10,000+ keywords, dozens to thousands of ad groups, you’re managing your account on multiple search engines, you … [Read more...] about Manage Big, Complicated PPC Campaigns with Less Frustration!
