At the core of any successful search marketing campaign is clearly defined goals, and tracking and measuring of these goals. This week have been discussing how to use Google Analytics to enhance your PPC performance and today I'll explore how goal funnels can help increase conversions and your ROI. First, in order to utilize goal funnels within Analytics, you'll need to … [Read more...] about Realize a Higher ROI by Creating, Reading and Understanding Goal Funnel Reports
Search Results for: conversion rate
From 19 Leads to 95. Turn Your PPC Account into a Lead Generating Machine!
Today I’d like to share with you some tactics that I’ve used personally to help turn one of my pay-per-click accounts around from generating 19 leads per month to 95 leads per month in a short period of time! Tip #1: Perfect your landing page: This is the starting point in giving users a great experience and becoming a trustworthy site. A lot of our clients are very open to … [Read more...] about From 19 Leads to 95. Turn Your PPC Account into a Lead Generating Machine!
Increase Customer Retention with Simple Social Networking
If you’ve sat in a marketing meeting lately you may have heard the ever evolving question of online marketing today, “How can we add social networking to our site?” Google may have mastered a way to do this, and it’s a very simple process. It’s a new program my Google rep emailed us today called, ‘Google Friend Connect’ that’s currently available for preview only. Release date … [Read more...] about Increase Customer Retention with Simple Social Networking
A Quick Review & Expansion on “Best Paid Search Practices”
Whenever the PPC Hero team attends a webinar or an actual real-life seminar, listens to a podcast, or reads a case study/white paper, we like to share a summary of what we've learned, a critique on the information provided, and additional resources for further research. I recently read "Paid Search Best Practices: 10 Tips to SEM Success" by Joe Soltis at Fathom SEO (you can get … [Read more...] about A Quick Review & Expansion on “Best Paid Search Practices”
Want A Free Pass to Pay Per Click Summit?
Think you have the best search marketing strategy? PPC Summit is calling all Internet marketers to submit your proven technique or strategy that helped increase your conversions. Winner gets a FREE PASS to PPC Summit. Take note: the deadline is May 12th! Just answer these two questions to enter: Question #1: What Increased Your Search Marketing ROI Last Year? Question #2: … [Read more...] about Want A Free Pass to Pay Per Click Summit?
Blog News Roundup for May 7, 2008
Need to project how your PPC campaigns are performing? Try KoMarketing new PPC calculator tool available for download. It's an excel document that allows you to enter values for various metrics within your PPC campaign and it will help you project whether or not your PPC campaign will be profitable. Want to double conversions in one month? Split those ad groups says David … [Read more...] about Blog News Roundup for May 7, 2008
PPC News Roundup for April 23, 2008
Often we discuss the pre-click strategy (your keywords, ad texts), and post-click strategy (landing pages, websites). However, we haven't discussed the post-conversion strategy. What do you do with users after they have actually taken the requested action on your site? You get them to make another one! Vishen at MindValey Labs has posted a good article, "The Dead End Thank You … [Read more...] about PPC News Roundup for April 23, 2008
PPC News Roundup for April 16, 2008
Can your landing page copy have too much urgency? Can you scare unqualified traffic with urgent calls-to-action? According to an article posted at PPC-Advice, this very well could be the case. Their hypothesis is that your audience may not be to be told "Buy Now" or "Add to Cart" if they want more time to read your copy, and make their own decision. I think a blend could be … [Read more...] about PPC News Roundup for April 16, 2008
Need More Traffic? Stop thinking so hard and review your website for new keywords
This week we are discussing how to build a great keyword research strategy. On Monday, John showed us how to layout a clear strategy before you even look up your first keyword. Once you have your strategy in place, Amber revealed six free keyword tools that will help you expand your list. After you have laid the strategy ground work, expanded your keyword list with every … [Read more...] about Need More Traffic? Stop thinking so hard and review your website for new keywords
Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics
Last week I explained how to use custom URL tags to track keyword level data from your Yahoo! Search Marketing campaigns. In that post I promised to share the instructions for tracking that same data for MSN's adCenter. Before I dig into the nitty-gritty, I must give a huge hat-tip to Alex Cohen for his original post on this subject. So without further ado, let me explain … [Read more...] about Learn How to Track Your MSN adCenter PPC Keyword Data in Analytics
Our Greatest Hits for March!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from March. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! The search query report in Google Adwords is a fairly new report that has several great uses. In this … [Read more...] about Our Greatest Hits for March!
PPC News Roundup for March 28, 2008
Paid Search Lessons from David Szetela is a great post on some basic PPC strategies that can help anyone. David talks about separating the content network from sponsored search to using long tail keywords. Searching for more click-throughs on your ppc ads? Talk to Shimon Sandler about developing a Unique Selling Proposition in PPC Ads. The 'USP' as he calls it helps your … [Read more...] about PPC News Roundup for March 28, 2008
