To get search marketing right, you have to get it wrong. Mike Moran has written an insightful article on why search marketing is so hard. I agree! Mike discusses why search marketing is so different from ‘traditional’ marketing, and why some key decision makers within a company may still be hesitant to fully explore SEM. Basically, people are afraid to be wrong and … [Read more...] about PPC News Roundup for October 10, 2007
Search Results for: conversion rate
How Assists Can Help Your YSM Campaign
Since the launch of Panama, Yahoo has instituted a new metric within its interface and reporting functions: assists. YSM’s help section lacks a definition of this term so I will clear the air on what an assist is and how this information is helpful for your PPC campaign. Definition: An assist is an action that does not generate a conversion, but contributes to a … [Read more...] about How Assists Can Help Your YSM Campaign
Diversify Your Campaign and Explore New Search Territory
Giving your AdWords or Yahoo account a jolt is a good start to revitalizing your PPC campaign, but that doesn't have to be your only strategy. I know it's difficult to get out from under the shadow of AdWords but there are other search engines that can generate supplemental traffic and conversions. Diversifying your PPC ad distribution can have very beneficial effects on your … [Read more...] about Diversify Your Campaign and Explore New Search Territory
Need Ideas? Let the Competition Give You a Hand!
Has your creative well run dry? Do you feel like your PPC ads have lost their kick, or their punch? When reviewing your landing pages do you have the urge to try something new, but you're just not certain in which direction to go? Don't worry, everyone gets blocked at times. There is a plethora of ideas waiting to inspire you! You just just need to look in the right place - … [Read more...] about Need Ideas? Let the Competition Give You a Hand!
PPC News Roundup for September 12, 2007
Tiz the Season to Optimize for the Holidays is a great post listing seven ways you can increase traffic and conversions just by focusing on Holiday themes. A few examples are to call out gift card sales and gifts under $25 in your ad text. It also says to decorate your landing pages for a holiday theme. Check keyword research tools for past search terms; these can go back as … [Read more...] about PPC News Roundup for September 12, 2007
Un-Clutter & Optimize Your Account with Better Organization
One of the first steps you should take to Revitalize your PPC Campaign is to review your account structure and organization. Better organization within your PPC account not only means you can manage your campaigns and ad groups easier, but delivering more relevant ads to your customers; If you’re serving highly targeted, relevant ads to your audience, your click-through … [Read more...] about Un-Clutter & Optimize Your Account with Better Organization
Keywords Inactive? They Might Be Ahead of Their Time!
Around our office we've been discussing the definitions for various keyword status' within AdWords. We've deciphered three tiers of keyword status: Active and displaying ads Rejected and not displaying ads Active but not displaying ads The first two are not difficult to understand: either your keyword is approved or it isn't. Very simple. It is the third status that can be … [Read more...] about Keywords Inactive? They Might Be Ahead of Their Time!
Flying Blind with Ask.com
So, I had a conversation with my Ask.com customer representative yesterday and I couldn't help but come to this conclusion: Managing an Ask.com campaign is like flying blind, and by blind I don't mean that you can't see where you're going, I mean there are no instruments in the cockpit to gauge your altitude, speed, or anything. Ask has a quality score similar to AdWords and … [Read more...] about Flying Blind with Ask.com
“Targeting Google Only Reminds the Consumer That Google is Number 1”, John Ellis
John W. Ellis is a Senior Online Marketing Manager with ResortQuest, the largest vacation rental management company in North America. We chose to interview Mr. Ellis because of his expertise in pay-per-click management. John has extensive experience in pay-per-click management, web analytics, online marketing, affiliate marketing, email marketing and more. I find his … [Read more...] about “Targeting Google Only Reminds the Consumer That Google is Number 1”, John Ellis
4 Most Important Settings to Check in Your Microsoft adCenter Account
This is the third and final post in my series on important settings to check when setting up accounts in the "big three" PPC search engines. After detailing Google AdWords and Yahoo! Search Marketing, it was time to dive into Microsoft's adCenter. There is a sickness infecting the search marketing community that keeps it from digging deeper into adCenter's house of wares. I … [Read more...] about 4 Most Important Settings to Check in Your Microsoft adCenter Account
PPC News Roundup for July 25, 2007
Microsoft takes another step in challenging Google with their new 'Gatineau Analytics' Package. There's not too much of a difference between the two analytics packages except that MSN will provide demographics data like the gender and age of people who are visiting your site. Gatineau will launch in beta later this summer. Much debate exists about the sophistication for … [Read more...] about PPC News Roundup for July 25, 2007
Why You Shouldn’t Worry About Click Fraud
Check out PPC Hero’s Ultimate Guide to How to Detect Click Fraud What is the difference between click fraud or invalid clicks? After reading this expose', it is my hope that you will walk away (browse away?) with a better understanding of both and what Google and Yahoo! are doing to protect you from these possible threats. First, let's define click fraud according to … [Read more...] about Why You Shouldn’t Worry About Click Fraud
