Over at optimizeandprophesize.com, Jonathon Mendez has a list of the top 10 multivariate & A/B testing results from 2007. Most of the A/B split testing goes into detail on landing pages and conversion data. Some tests include a single product converting better over a choice of three, long scroll text and different calls to action on your landing page, which could also be … [Read more...] about PPC News Roundup for January 16, 2008
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Our Favorite PPC Blogs of 2007: Our PPC Hero Allies!
We read many blogs on a multitude topics. However, there are certain blogs to which we pay close attention: other PPC-focused blogs! There are few blogs that frequently publish articles on in-depth PPC management strategy, and industry developments. We view these blogs as our allies in the good fight of better PPC management! We have discovered numerous insights and tips from … [Read more...] about Our Favorite PPC Blogs of 2007: Our PPC Hero Allies!
Our Greatest Hits for December!
The page views have spoken! Below we have gathered PPC Hero’s four most visited, and hopefully most valuable, articles from December. Whether you’re a new subscriber or a current subscriber you may have missed these insightful and helpful pay-per-click management tips. Enjoy! Looking for a one-time campaign tune up? Yahoo!’s new campaign tune up tool gives … [Read more...] about Our Greatest Hits for December!
7 Ways to Be Sure You’re Writing the Best Ads Possible
Over the past week we've discussed five ways to write better ad texts to increase traffic to your site and target the right customers. You may notice that writing the best ad text possible can be quite overwhelming! To make it easier for you, we've devised a guide or checklist to writing the best ad text. When beginning to write from scratch or re-write your existing ad text, … [Read more...] about 7 Ways to Be Sure You’re Writing the Best Ads Possible
You Will Never Write the Perfect Ad Text, but Here Are 2 Ways To Keep Getting Closer
This week we have been exploring how to catch more clicks and conversions by writing better ad texts. Our tackle box has been filled the tools to help (just to name a few): Write benefit-driven ad text Use promotional offers and calls-to-action Qualify our leads as much as possible But let's be honest; even with all of these tactics at your disposal, you will never write … [Read more...] about You Will Never Write the Perfect Ad Text, but Here Are 2 Ways To Keep Getting Closer
How to Use Dynamic Keyword Insertion to Hook Customers
So far this week, we have discussed the best practices for writing great PPC ad texts. The ideas presented have thus far focused on writing techniques, not necessarily search engine provided tools. However, today I'd like to discuss one of the most powerful tools provided to advertisers: Dynamic Keyword Insertion (DKI). DKI is a way to write your ad so that a user's actual … [Read more...] about How to Use Dynamic Keyword Insertion to Hook Customers
Yahoo!’s Tune Up Tool a Bust? Follow Up from Last Weeks Posts
Last week I wrote on Yahoo!’s new tool called the Tune-Up tool. Just to re-cap, the tune-up tool performs a one-time analysis of a non-optimized campaign. Based on the results, it proposes optimal bids and match types for the campaign’s sponsored search keywords, as well as a suggested campaign daily spend limit. I said I would follow up on the performance suggestions the tool … [Read more...] about Yahoo!’s Tune Up Tool a Bust? Follow Up from Last Weeks Posts
Don’t Have the ‘Set It & Forget It’ Attitude: Interview with Dave Davis from RedFly Marketing
Dave Davis is the Managing Director of RedFly Marketing, a search engine marketing firm based out of Dublin, Ireland. Dave oversees search engine marketing, search engine optimization and pay per click management. According to Dave's Bio, he attended DIT with a Computer Science Degree where he learned almost all the facts of life. He apparently loves to travel and also … [Read more...] about Don’t Have the ‘Set It & Forget It’ Attitude: Interview with Dave Davis from RedFly Marketing
5 Things to Consider When Running a Google AdWords Pay Per Action Campaign
Officially announced in March, Google's Pay-Per-Action (PPA) BETA test has now been running for 8 months. In that time, advertisers and publishers alike have grown accustomed to the new system and are developing a sense for what works and what doesn't. The only problem is that no one's talking about it! There was considerable buzz upon launch, but the blogosphere has since … [Read more...] about 5 Things to Consider When Running a Google AdWords Pay Per Action Campaign
How To Optimize Your AdWords Content Optimization
Google's content network is a completely different beast from the search network. To get great results from the content network you need to approach it with an entirely different perspective from search. A fresh, new perspective can found by doing a content network optimization to your account. Best of all: you don’t have to do it alone; your AdWords account … [Read more...] about How To Optimize Your AdWords Content Optimization
5 Additional Common PPC Mistakes…
Over at Search Engine Guide, Jennifer Laycock has pointed out 5 common paid search mistakes that can make your campaigns sink. She talks about common mistakes like engaging in bidding wars to be in the #1 position for ‘power’ reasons. She also points out having too many keywords with only one ad, focusing on budget and not ROI, sending all traffic to your homepage and … [Read more...] about 5 Additional Common PPC Mistakes…
Another Tool To Turn Your AdWords Campaign Into a Well-Oiled Machine
We write a lot about Google AdWords' Quality Score. There I said it. But as long as Google has the largest share of search traffic, AdWords will continue to be the main driver of the PPC industry and we'll continue to help turn your campaigns into well-oiled machines. As you know, at the heart of Adwords is the Quality Score. Google has left search engine marketers to their … [Read more...] about Another Tool To Turn Your AdWords Campaign Into a Well-Oiled Machine
