All week we've been writing on Advanced PPC Strategies. So far we've covered everything from trademark policies and international PPC to special B2B considerations. My charge today is to explain how you can increase conversion rates and overall relevancy with dynamic landing page content. By now most PPC advertisers know that dynamic keyword insertion (DKI) can be a powerful … [Read more...] about Dynamic Landing Page Content: How to Increase Conversions through Increased Relevancy
Search Results for: conversion rate
Advanced PPC Strategies: With Great Knowledge Comes Great PPC Performance
Recently, we asked our readers what topics they would like to see covered when it comes to advanced pay-per-click management strategies. There were several good suggestions, and this week we’re going to discuss some of the topics our readers are most interested in learning about. Writing about advanced PPC management can help veteran ppc’ers as well as beginners. Brushing up … [Read more...] about Advanced PPC Strategies: With Great Knowledge Comes Great PPC Performance
How to Set Up Conversion Funnels in Google Analytics
What is a conversion funnel? A conversion funnel is the path a customer takes from entering your site through the checkout process and finally the end goal being the purchase or signup confirmation page. The conversion funnel shows the first page with the most visitors, then each page thereafter the funnel will show less and less visitors as they drop off throughout the … [Read more...] about How to Set Up Conversion Funnels in Google Analytics
Advanced PPC Strategies: What Do You Want to Read About?
In searching through our web stats today, the category "Advanced PPC Strategies" ranks as one of the top 10 pieces of content on our blog. All time, it's the 4th most viewed piece. Clearly, you're interested in it! So, we're making one of our next blog post series about just that—Advanced PPC Strategies! Our last two blog post series were extremely well-read—one … [Read more...] about Advanced PPC Strategies: What Do You Want to Read About?
Yahoo! Turns Conversion Tracking Off If No Conversions in a 45 Day Time Period
"They’ve never really explained to me why this happens, it just does", says my Yahoo! rep about my conversion tracking being automatically turned off because I didn’t generate any conversions within a 45 day time frame. This came up about a month ago when I noticed the conversion column was missing in the Dashboard of my Yahoo! account. I knew I had not only turned … [Read more...] about Yahoo! Turns Conversion Tracking Off If No Conversions in a 45 Day Time Period
Increase Your Click-Through Rate with Tasty Promo Offers and Calls-to-Action
Every day this week we are writing about how to improve your PPC account's ad texts! Yesterday we discussed writing benefit driven ads to lure customers to your site. So today, I'm going to take your ad writing skills to the next level by explaining how and why you should include promotional offers and calls-to-action in your ad texts. There are millions of people using … [Read more...] about Increase Your Click-Through Rate with Tasty Promo Offers and Calls-to-Action
Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures!
Our quest to make better PPC accounts for everyone continues! In our previous series we have expanded your view on the AdWords Quality Score, and we have revitalized and re-invigorated your PPC campaign in 5 days. This time around we will help you catch more clicks and conversions with better ad texts by using the right lures! The internet is like an ocean. There are little … [Read more...] about Catch More Clicks and Conversions with Better Ad Text: Use the Right Lures!
Debunking the Operation Camouflage Strategy: Is Deceit Really a PPC Best Practice?
Since when did deceit become a useful pay-per-click tool? A few months ago I discovered Engine Ready's article titled Operation Camouflage, The Art of War, and PPC. The folks at Engine Ready spelled out how to hide your ads from competitors in an effort to reduce "competitive click fraud" in Google AdWords. On the surface Operation Camouflage doesn't seem like a half bad … [Read more...] about Debunking the Operation Camouflage Strategy: Is Deceit Really a PPC Best Practice?
How To Detect Phantom Conversions in Yahoo!
Last week I noticed a keyword within one of my Yahoo ad groups had accrued only 2 clicks on a given day but generated a whopping 7 conversions. However, only 1 conversion was tracked through the client's database for that day. I soon realized that I was dealing with a ghost in the machine, or phantom conversions within my Yahoo campaign. But there is no reason to be scarred; … [Read more...] about How To Detect Phantom Conversions in Yahoo!
12 Do’s & Don’ts on Increasing Landing Page Conversions
We all know that the landing page is one of the most important aspects of increasing your conversion rate. Below I've listed 12 "Do's" and "Don'ts" to keep in mind when looking at either constructing a landing page from scratch or revising an existing landing page. Any one who is involved with Search Engine Marketing should read this post and use it as a set of guidelines … [Read more...] about 12 Do’s & Don’ts on Increasing Landing Page Conversions
Three Key Facebook Metrics to Understand Ad Performance
My fellow digital marketers - before we talk about Facebook performance metrics, please complete this short survey. Question: Why do you create new Facebook ads?A. Out of pure habit.B. Our creative team never has enough work to do.C. Because ABT - “Always Be Testing” - amiright?D. It’s in the contract! We promised our client X new ad creatives per month!E. We let our … [Read more...] about Three Key Facebook Metrics to Understand Ad Performance
Don’t Be Blinded By The Ad Strength: An Experiment On The Impact Of Ad Strength
Now that Responsive Search Ads (RSAs) have become the default ad type, ad strength is becoming more important. Therefore, we set up an experiment to understand the influence of this metric on performance. Surprisingly, the results revealed that ad strength is actually less important than you might think. No correlation between quality score and ad strength At first, … [Read more...] about Don’t Be Blinded By The Ad Strength: An Experiment On The Impact Of Ad Strength
