Traffic is the currency of our digital world—the more traffic your website gets, the greater chances you have of making money, building brand connections, and persuading past customers to shop again. However, it’s easy to get stuck in a rut, driving traffic from just a few sources, any of which could dry up and leave you with nothing. For example, while organic traffic … [Read more...] about How to Diversify Your Marketing Traffic Sources and Why You Should
Search Results for: dynamic search ads
Beginner’s Guide to Pinterest for Business
Pinterest is a growing advertising platform that can boost any company’s reach and sales, especially for e-commerce brands. This guide will walk you through setting up your Pinterest for Business account, creating Pins, and launching ads. It will also help you start to create a budding Pinterest strategy that will drive conversions and loyalty from your targeted audience. Why … [Read more...] about Beginner’s Guide to Pinterest for Business
Paid and Organic are Indistinguishable
When that reality was, though, was a matter of extreme debate ~ Iliad & Odyssey The idea of Paid Search and SEO being one, has been debated for years. Paid search is pay per click (PPC) traffic that is not free. You have to pay a cost dictated by Amazon, Microsoft Ads, Google, Oath. SEO is free search engine optimized organic traffic, think Yahoo, Google … [Read more...] about Paid and Organic are Indistinguishable
September Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Accelerated delivery to be removed in favor of Standard Delivery Details: Originally planned for September 17th, Standard delivery will become the only ad delivery option for Search and Shopping campaigns on October 7th, 2019. Accelerated delivery, a popular option for accounts … [Read more...] about September Updates to Paid Advertising Platforms
Frequency Capping in Digital Advertising
At one point or another, we all have browsed the internet, Facebook, or any other online source and have been pelted with digital advertisements whether we wanted them or not. Most of us have been hit with certain ads so many times that we become numb to the company serving those ads. Currently, I see this the worst on Hulu, where I have seen the same 4 ads on rotation for … [Read more...] about Frequency Capping in Digital Advertising
Data Studio Showdown: Dashboards vs Reports
You work hard all month to get your clients great paid search results. What’s the best way to help them understand - and appreciate - the performance you’re driving? Whether you need a “hands-off” automated dashboard solution, or a curated, high-impact report, you can build it with Data Studio, Google’s data visualization platform. While Data Studio does not distinguish … [Read more...] about Data Studio Showdown: Dashboards vs Reports
Close Variants Diluting Match Types – What You Should Know
The timing of this post is by no means “hot off the press”, but for those that missed the update, here it is. At the end of July, Google announced that in the coming weeks they’ll begin rolling out close variants for phrase match and broad match modified. This is right in line with last year’s update that caused some unrest in the Search marketing world – when Google made … [Read more...] about Close Variants Diluting Match Types – What You Should Know
#Ham4PPC: A Tribute to Digital Marketing
Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Lin-Manuel Miranda did not write Hamilton in a day, or even a year. In fact, more than a decade after Miranda first picked up the biography by Ron Chernow and years after its Broadway opening, the Hamilton story continues through Hamildrops, six professional … [Read more...] about #Ham4PPC: A Tribute to Digital Marketing
Case Study: The Effect Of RSA Inclusion On Campaign Click Volume
Over the past few years, a major theme of Google’s updates to its ad platform has been to encourage more automated management. The release of Responsive Search Ads (RSAs) fits well within this trend, as the ad type dynamically combines ad assets to more closely match a user’s search term. But what effect do they have in practice? Do they actually improve click-through-rates (as … [Read more...] about Case Study: The Effect Of RSA Inclusion On Campaign Click Volume
6 Tactics to Dominate Local PPC
Brick-and-mortar businesses depend heavily on foot traffic and local shoppers. In a cutthroat retail world, physical businesses need a competitive edge. Paid search ads can be a great way to give you that edge and boost your revenue. However, using them effectively to get potential customers to walk through your doors after an online visit isn’t easy. When you can’t rely on … [Read more...] about 6 Tactics to Dominate Local PPC
We Want Brand New & Seasoned Speakers! Submit to Speak at Hero Conf
There's less than a week left to submit your speaking pitch for a chance to lead the most dynamic and innovative training event in the industry. Hero Conf London Speaking Pitches Close May 1st We're searching for speakers on paid media topics, including a variety of topics like attribution, AI and machine learning, shopping ads, programmatic and more. We're looking for topics … [Read more...] about We Want Brand New & Seasoned Speakers! Submit to Speak at Hero Conf
Master Your Cross-Channel Paid Social Strategy
With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels. How do you customize your creative to each platform, but have a consistent message that carries through? How do you put together a strategy that achieves the same overarching goal, but meets the audience requirements … [Read more...] about Master Your Cross-Channel Paid Social Strategy
