Time is something PPC managers just can't seem to get enough of. Therefore, when you inherit a PPC account and it's in need of major restructuring, turn to Google's AdWords Editor and MSN Desktop to make changes quickly. Google's AdWords Editor and MSN Desktop are free desktop applications that will make your PPC management a breeze. With these two applications, you can … [Read more...] about Save Time and Effort with AdWords Editor and MSN Desktop
Search Results for: dynamic search ads
How to Set Up Proper PPC and Analytics Tracking
Whether you're starting a PPC account from scratch or inheriting a large account from another agency or manager, the story should start pretty much the same. "Once upon a time in PPC land, I opened a Google Analytics account and double-checked that all of my traffic and conversion tracking was implemented correctly." Maybe this process isn't a fairy tale, but ensuring you … [Read more...] about How to Set Up Proper PPC and Analytics Tracking
PPC Hero News Roundup for Friday 8/28/2009
In this economy, you definitely need to be smart about the way you spend your budgets for your PPC accounts – but there can be obstacles. In this post from Search Engine Land, Josh Weller examines 9 problems with paid search and the tactics that can be used to solve them. The Rimm-Kaufman group conducted a small study considering the impact of geographic demographics on search … [Read more...] about PPC Hero News Roundup for Friday 8/28/2009
PPC Hero News Roundup for Friday 8/21/2009
The team at Inside AdWords had an intriguing post this week. There's been some research done lately on how much conversion rates vary with ad position. The results may surprise you. Want to optimize your PPC landing page, but aren't exactly sure where you should begin? Search Engine Watch has a handy list of seven optimization tips to help increase conversions, which includes … [Read more...] about PPC Hero News Roundup for Friday 8/21/2009
10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
It’s common knowledge that a professional website design can increase conversion rates and sales. A professional website design ensures trust and credibility with your users. Over at www.seoboy.com (our brother site) there is a post outlining a few do’s and don’ts on creating a web design that conveys trust and credibility to help increase conversions. But website design and … [Read more...] about 10 Easy Ways to Optimize Your PPC Landing Pages & Increase Conversions
First Glance: How Pay-Per-Click Marketers Should React to Bing
I’m not here to tell you Bing is the greatest thing ever, and I’m not here to tell you that, No, Bing is not a “Google Killer.” Lots of others have already weighed in on the topic and, as a search marketer, that’s not my worry. As a search marketer, I’m only worried about campaign impact. And, as far as I can tell, campaign impact can only happen if people are searching (or is … [Read more...] about First Glance: How Pay-Per-Click Marketers Should React to Bing
Using Ad Text to Find the Right Clicks
The easiest way to evaluate an ad quality is through click-through rate. After all, it is a simple metric, and it would seem to measure what we’re seeking to accomplish through awareness. But a successful campaign is made or broken not by how many eyes get to your site, but by how many of them become leads, customers, or registered users. To that end, here are a few ways that … [Read more...] about Using Ad Text to Find the Right Clicks
PPC Made Easy: Learn How Google’s AdWords Editor and Microsoft’s adCenter Desktop Can Simplify PPC Management
Our week-long series of PPC time saving tips is now in full swing! Today I'll be discussing how Google's AdWords Editor and Microsoft's adCenter Desktop can simplify your PPC management. Being the PPC geek that I am, when Google released Editor, I thought it was the best thing since sliced bread. While I'm comfortable using spreadsheets and manually creating campaigns with … [Read more...] about PPC Made Easy: Learn How Google’s AdWords Editor and Microsoft’s adCenter Desktop Can Simplify PPC Management
Has the Google AdWords Landing Page Quality Score Changed? Find Out!
Whenever we are reading through the dozens upon dozens of blogs that we subscribe to, we are always on the the lookout for anything pertaining to the Google AdWords Quality Score. Anyone who reads PPC Hero can attest to the fact that we love to discuss the AdWords Quality Score. So, whenever we see a post about this topic our interest is automatically piqued! On Tuesday, we … [Read more...] about Has the Google AdWords Landing Page Quality Score Changed? Find Out!
PPC News Roundup for September 24, 2008
Need a refresher on MSN's dynamic text insertion process? Today's your lucky day. The adCenter blog walks you through the process and purpose of utilizing keyword insertion and dynamic insertion with {parem} functions. It's the worst sound in the PPC world - the "Google slap." MindValley Labs does a great job of breaking down the 4 primary causes of the Google slap and … [Read more...] about PPC News Roundup for September 24, 2008
Playing Fair With Competitor Keywords in Google AdWords
This is a guest post by Michael Wiegand. Michael is a Pay Per Click Analyst (and Social Media dabbler) with Portent Interactive, a Full Service Internet Marketing Agency in Seattle, WA. When he's not making bid changes and writing ad text, Michael writes for the PiBlog. In this realm of pay-per-click advertising two things are inevitable (think death and taxes): first, you … [Read more...] about Playing Fair With Competitor Keywords in Google AdWords
Google Is Reshuffling the AdWords Deck Again: Prepare For Another Quality Score Update
Late last week, Google announced another round of changes for their Quality Score system. Be prepared to say goodbye to "inactive for search" and "minimum bids" with this update. According to Google, the end goal of this change is to provide advertisers with a more accurate AdWords Quality Score. What Is Changing? Since it's inception, Quality Score has operated on a … [Read more...] about Google Is Reshuffling the AdWords Deck Again: Prepare For Another Quality Score Update
