Best Practices for LinkedIn Sponsored InMail Campaigns
To reach an engaged audience in a professional setting, LinkedIn uses the format of a custom, personalized message directly in the user's inbox with Sponsored InMail.
No matter what type of campaign you run, it’s important to understand who is seeing your ads, and reacting to them. Using your PPC data in conjunction with your web server and Analytics data will help you gain a better understanding of the full user experience, and help you effectively track customers while fulfilling their needs.
This post has been edited from it’s original version based on continued research.
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