You might be new to PPC or perhaps would like a refesher, how many things are different about your campaigns now than 2 years ago? Are you sure you’re staying up with the latest trends? Here’s an excellent resource for those wanting to freshen up on their skills or enter the industry. You may want to stick with the old standby’s – Google, Yahoo and MSN or give ROI’s Revolution … [Read more...] about PPC News Roundup for June 18, 2010
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PPC News Roundup for June 11, 2010
Andy Komack offers some interesting ideas for overcoming high click costs, specifically for B2B PPC accounts which tend to have high competition and cost- but these concepts can be applied to any account. As always, the keys to PPC success- have good ideas. Apply and follow through. Test continuously. If you have a campaign that’s struggling to convert, maybe you’ve identified … [Read more...] about PPC News Roundup for June 11, 2010
Combining Yahoo Interface Reports with the Desktop Tool for Bid Adjustments
The Issue: The keyword report from the interface gives you the average CPC, not your max CPC, and the desktop tool doesn’t show you the Key Performance Indicators (KPIs) that you will want to see to base your decisions on, like average position and click-through rate. A Solution: I’ve always been a big fan of using excel to help make tasks as “automatic” as possible, so I … [Read more...] about Combining Yahoo Interface Reports with the Desktop Tool for Bid Adjustments
Don’t Trust Your Brain: Managing PPC With Friends
I don’t know about you, but I feel busy: all of the time. I can’t recall the last time I looked around at work and thought, wow, I’m done, I’ll have a Kit Kat. Mostly it’s all right, that’s okay for now, next please. While I like staying busy, there’s a serious danger in this constant engagement: if you move too quickly, and think about too much, you’ll forget what you’ve … [Read more...] about Don’t Trust Your Brain: Managing PPC With Friends
36 Myths of PPC
Note: This post was authored by Amber, a prolific blogger at PPC Hero and one of our long-time PPC managers, who welcomed her gorgeous son Jacob on April 29th! Over the course of the past several years, many old PPC tactics have become dated and are no longer considered best practice. There have also been many PPC strategies that have been developed bloggers and so-called PPC … [Read more...] about 36 Myths of PPC
PPC News Roundup for 4/30/2010
I don’t know if it’s my love of fun pictures of my love of good ideas, but I enjoy this post from Mike Fleming on Search Engine Guide about the possibility that lies in your broad match keywords. He’s right- treated properly, broad match keywords can be like a gold mine for excellent longer-tail keywords you can add to your account that you may not have caught on your original … [Read more...] about PPC News Roundup for 4/30/2010
Efficient bid management: spreadsheet fun!
Changing keyword bids is going to be a task that faces you with some regularity if you’re managing any PPC account. It would be fantastic if we could just manage ad group bids and never consider the cost of our individual keywords, but it doesn’t always work that way. Sometimes, you have fabulous keyword performers who need to be supported with better bids, hanging out in an ad … [Read more...] about Efficient bid management: spreadsheet fun!
PPC News Roundup for 4/16/2010
Google announced yesterday that the iPad is now listed as a mobile device that you can target specifically. To target the iPad search under Campaign Settings, Networks and Devices, and then Target only selected mobile devices. The post also points out that if your campaigns are set for desktop and laptops only, your ads will not show on the iPad. Expanding your PPC campaign … [Read more...] about PPC News Roundup for 4/16/2010
Using URL Tracking Parameters To Get More Out Of Analytics
One of the challenges of working in an agency environment is that, while it helps get the work done, multiple people touch an account, and you run the risk of creating inconsistencies. When you need to know that your data is accurate it’s nice to know that you and your team have taken a few minutes in the beginning to set up a system for URL building and tracking. Once you … [Read more...] about Using URL Tracking Parameters To Get More Out Of Analytics
How To Effectively Group PPC Keywords by Purchase Intent
Effective Keyword Grouping for Pay-Per Click One of the most underrated means of driving down your PPC costs and driving up the number of conversions you can generate through paid search is effectively grouping and segmenting your keywords. In this article I’ll cover one means of effectively grouping keywords for pay-per click marketing: keyword grouping by purchase … [Read more...] about How To Effectively Group PPC Keywords by Purchase Intent
Always Review Your PPC Campaign Leads
This post was written by Matthew Umbro from https://theppcblog.com. Matthew has been in the PPC industry since August 2007 and has earned his Google AdWords and MSN adExcellence certifications. He can be reached via email at matt@theppcblog.com or through Twitter @Matt_Umbro. As a PPC campaign manager for business-to-business (B2B) clients, there’s one question I always ask: … [Read more...] about Always Review Your PPC Campaign Leads
Unearthing Hidden Gems In Your PPC Account: A Guide
You know how sometimes when you’re doing a big spring cleaning, you find a cute pair of shoes you forgot in the back of your closet for a year? And they are suddenly cool again! You know how sometimes when you’re doing a big spring cleaning, you find a moldy grape your cat batted under the fridge? And you realize: wow, there could be some special stuff under all of my … [Read more...] about Unearthing Hidden Gems In Your PPC Account: A Guide
