Marketing on Amazon resembles a game of poker in 2020. You bet, you win, you lose. You can get fantastic wins and you can generate losses. It all depends on your agility, and on who else is playing at your table. And there tends to be more and more players at Amazon Marketing. We interviewed around 25 professional players; Amazon marketing experts, Sellers, Vendors, technology … [Read more...] about The Amazon Table is Open. Place Your Bets!
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2020 Amazon Advertising Updates You Need To Know About
It’s a new year, a new decade and a new look at Amazon’s marketing and advertising platform. Amazon is the number one e-commerce seller in the world and is making changes across the entire platform for advertisers. Here’s my round-up for what changes to be aware of, and how these changes will affect your account, and strategy moving forward. Sponsored Products Ad group … [Read more...] about 2020 Amazon Advertising Updates You Need To Know About
E-Commerce PPC in 2020: Platform Updates, New Features, and Must-Try Tactics
Digital advertising is an essential part of the mix for most digital marketers – but especially those in e-commerce. However, with competition rising and costs soaring, it can be difficult to determine which strategies are worth your company’s time and money. Join Elliot Kemp, Digital Marketing Account Manager, from Hanapin Marketing as he walks through the latest e-commerce … [Read more...] about E-Commerce PPC in 2020: Platform Updates, New Features, and Must-Try Tactics
Ten Takeaways from the 2020 PPC Hero Summit
Yesterday, over 4,500 of your digital marketing peers were signed up for the 2020 PPC Hero Summit, including myself! I had dozens of takeaways and want to share just ten that stood out most to me. Accessibility and Personalization are the "sleeper trends" we should be paying attention to as digital marketers. Purna, from Microsoft Ads, said that over 1 billion people … [Read more...] about Ten Takeaways from the 2020 PPC Hero Summit
Last Chance! Register now for the 2020 PPC Hero Summit
The 2020 PPC Hero Summit is a half-day, free online event that starts on Wednesday, February 12th at 11am EST. It’s designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your accounts for better performance. AND … [Read more...] about Last Chance! Register now for the 2020 PPC Hero Summit
How Learning Python Can Improve Your PPC Campaigns
Python has a major focus in SEO but what about PPC? The two disciplines are often treated as polar opposites but they share common goals and adding a bit of Python to a PPC campaign can do wonders for improving conversions, CTR, and time spent. But before we have a look at how Python can boost your PPC performance, we need to outline what the language is all about. What … [Read more...] about How Learning Python Can Improve Your PPC Campaigns
Sessions 7 & 8 at the PPC Hero Summit Feature Optmyzr and Hanapin Speakers
The 2020 PPC Hero Summit starts next Wednesday, February 12th at 11am EST. This FREE, online event is designed for digital marketers who do more than just PPC in their role. Are you registered yet? At the Summit, not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your accounts for … [Read more...] about Sessions 7 & 8 at the PPC Hero Summit Feature Optmyzr and Hanapin Speakers
PPC Hero Summit Features Emerging Female Speakers in Paid Media
The 2020 PPC Hero Summit, a FREE, ONLINE event, is less than 2 weeks away. Are you registered yet? The Summit was designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your accounts for better performance. AND we'll … [Read more...] about PPC Hero Summit Features Emerging Female Speakers in Paid Media
Sessions 3 & 4 at the PPC Hero Summit Feature DialogTech and Mobile Monkey
The 2020 PPC Hero Summit is a mere 2 weeks away. This is a FREE, online event, so you can attend from anywhere. Are you registered yet? The Summit was designed for digital marketers who do more than just PPC in their role. Not only will you get updated on the latest happenings in paid media, but you'll get strategies and tips that you can implement right away in your … [Read more...] about Sessions 3 & 4 at the PPC Hero Summit Feature DialogTech and Mobile Monkey
[Hero Academy Video] How and When to Use Negative Keywords
In PPC, you eventually get limited on what you can do with your keywords, and it is inevitable that your ads will show for searches that aren’t related to what you are advertising. Since you likely don’t want to waste spend, what do you do to prevent your ads from showing for these searches? You use negative keywords. Negative keywords are the keywords you add into your … [Read more...] about [Hero Academy Video] How and When to Use Negative Keywords
Be a Better Marketer in 2020
You’re a paid advertising professional. It would make sense for you to attend an event where every single session is focused on making you a better marketer – not selling to you. Does a conference like that exist? Welcome to Hero Conf. At Hero Conf, we have 4 times the PPC tracks as SMX or Pubcon. We guarantee you’ll get actionable content that you can start implementing … [Read more...] about Be a Better Marketer in 2020
New Release! Paid Advertising Trends for Ecommerce Marketers
We are always looking for more ways we can provide valuable info and insights to the digital marketing community. In our quest, we've been developing industry specific reports over the last few months that pull together paid media trends across a number of platforms - Google, Bing, Facebook, Amazon, etc. In our newest report, we focus on ecommerce. The report covers trends … [Read more...] about New Release! Paid Advertising Trends for Ecommerce Marketers
