Ecommerce PPC, Google Shopping
My 2015 Google Shopping Wishlist
Check out my list of the top 9 updates Google Shopping needs to in order to improve the platform and user management. Read More »
Ecommerce PPC, Google Shopping
Check out my list of the top 9 updates Google Shopping needs to in order to improve the platform and user management. Read More »
Case Studies, Google Shopping
Read how two new Google Shopping campaign types were created in order to improve conversions and efficiency. Read More »
Google Shopping, How To
After reading this post you should have at least a basic understanding of how to structure your Google Shopping campaigns to your goals and situation. Read More »
Ecommerce PPC, Google Shopping
Sometimes it's just helpful to get an insider's view of where to focus your energy with Google Shopping and this is my attempt at doing that for you. Read More »
Google Shopping, Product Listing Ads
Use these variety of techniques to maximize performance in Google Shopping, and minimize the amount of work time. Read More »
Ecommerce PPC, Resources
With the full upgrade to Google Shopping campaigns in late 2014, advertisers are becoming accustomed to all of the options and optimization opportunities that the new format offers. And with the majority of advertisers having a similar goal of maximizing sales while staying within return... Read More »
Certification, Ecommerce PPC
Find out what to focus on as you prepare to take - and pass- the Google Shopping exam. Read More »
Google Shopping, PPC Strategy
In your Shopping campaigns, should you bid on all products or just your top products? See what I think. Read More »
Ecommerce PPC, Google Shopping
This post details a couple of things to keep in mind when building and managing your Shopping campaigns. Read More »
Ecommerce PPC, Google Ads
Want to see a 50% reduction in your price-related item disapprovals for your shopping campaigns? Use Google's new automatic item updates. Read More »
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