With the full upgrade to Google Shopping campaigns in late 2014, advertisers are becoming accustomed to all of the options and optimization opportunities that the new format offers. And with the majority of advertisers having a similar goal of maximizing sales while staying within return goals, it’s important that they understand the channel.
In this whitepaper, we will be reviewing the areas where Shopping campaign optimization opportunities exist and illustrating examples of how they might be employed within your own accounts.
In this Whitepaper we’ll discuss:
- Changes for advertisers in the upgrade from PLAs to Google Shopping Campaigns
- New useful metrics for actionable insights
- Advanced reporting opportunities available for deeper optimization possibilities