As an Account Analyst, Account Managers usually come to me with some sort of problem. Sometimes it’s “I’d like to brainstorm strategy” and other times it’s “we need to improve ROAS as quickly as possible.” Not being the Account Manager gives me a fresh set of eyes on an account. I found in the past that when I was struggling with a problem on my own account, it was mainly … [Read more...] about Don’t Forget The Basics! Audit Your Account – A New Case Study
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[New Webinar with Formstack!] – 5 Super Smart Strategies To Drive Leads With PPC and CRO
These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission, purchase, etc). Seems pretty simple, but with so many variables at play, this task can be quite daunting. However, if you want to … [Read more...] about [New Webinar with Formstack!] – 5 Super Smart Strategies To Drive Leads With PPC and CRO
Webinar: 5 Super Smart Strategies To Drive Leads With PPC and CRO
More about this Webinar These days, every PPC expert should know at least something about conversion rate optimization (CRO). For leads in particular, CRO will help you define why visitors are not performing a predefined goal (whether that be a phone call, form submission, purchase, etc). Seems pretty simple, but with so many variables at play, this task can be quite daunting. … [Read more...] about Webinar: 5 Super Smart Strategies To Drive Leads With PPC and CRO
Take A Walk Down The Conversion Path With Google Analytics
Google AdWords attributes each conversion back to the campaign that was last clicked before conversion. Even though you see that a conversion has occurred, you don’t get the whole story. It’s like reading the last page of a novel. You get the end result, but miss all the fun stuff in between the beginning and the end. This post will go through different uses for the Top … [Read more...] about Take A Walk Down The Conversion Path With Google Analytics
Punch AdWords In The Face With These 5 Easy Scripts
If you have been running AdWords for more than 5 minutes it’s safe to say you have some pent up feelings of aggression. It’s completely normal to get curse at inanimate objects like a computer, right? Instead of spending a ton of time and brain power pulling data and manipulating pivot tables we’ve come up with a few scripts that will help you to minimize frustrations and … [Read more...] about Punch AdWords In The Face With These 5 Easy Scripts
How Football Shaped My Philosophy Regarding PPC
PPC to me is a lot like football. Building successful paid search accounts requires a well-defined philosophy for approaching account work, a strong game plan, and solid execution of the plan you spent all that time creating. Football coaches subscribe to either an offensive or defensive philosophy. Offensive minded coaches believe in high scoring teams with a defense that’s … [Read more...] about How Football Shaped My Philosophy Regarding PPC
Putting The Focus On Conversion Rate Optimization
In the State of Paid Search, we get to look at how paid search is performing and how it’s progressing. There are areas where focus will either stay the same, increase, or decrease. An area that’s increasing is conversion rate optimization (CRO). The focus on CRO will increase by 79% in the coming year. With that in mind, let’s take a look at CRO, why it’s important to use, best … [Read more...] about Putting The Focus On Conversion Rate Optimization
Average Conversion Rate: What’s Average, Anyway?
Conversion rate optimization (CRO) is a huge topic in the PPC world, especially since increasing this metric can turn dirt into gold in your accounts. Each time someone clicks you have a chance to gain a conversion - whether that’s a sale, lead form filled out, or subscriber gained. Each time that person doesn’t perform a conversion on your site, you’re wasting money. So, … [Read more...] about Average Conversion Rate: What’s Average, Anyway?
The Role Of Social Networks Moving Forward
Social networks play a large part in the advertising industry. It’s likely that the majority of you get plenty of advertisements shown to you once logging in to Facebook or Twitter. As the industry continues to grow, be prepared for even more advertising platforms. In 2015, advertisers will want to focus on non-Google opportunities. Facebook, Twitter, and LinkedIn are … [Read more...] about The Role Of Social Networks Moving Forward
How I Raised My Conversion Rate By 400% In 6 Days (And Why These Numbers Count)
Many times the difficulty with PPC is that users don’t know and trust your company yet. You could run the most trustworthy company in the world, but because users only know of your company via an online search, they automatically give you the same level of trust they would if Bernie Madoff told them he had a great investment opportunity. But what can you do? You can’t … [Read more...] about How I Raised My Conversion Rate By 400% In 6 Days (And Why These Numbers Count)
Effective Google Analytics AdWords Data Integration
A huge topic in 2014 - ‘more data’ for AdWords users has been answered by Enhanced Google Analytics! Throughout 2014, Google Analytics (GA) has been rolling out more integrated AdWords data, giving online marketers more insight into performance and behavioral features to analyze, report and base decisions. GA has added the below AdWords features integrations. I’ll be … [Read more...] about Effective Google Analytics AdWords Data Integration
Secrets To A Cohesive PPC Campaign [Webinar Recording]
In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message, then you’re in store for low conversion rates, high costs, and ultimately going in opposition of your goals. In the recording, experts from Visual … [Read more...] about Secrets To A Cohesive PPC Campaign [Webinar Recording]
