This post is the first part of a series of posts on how to get hired for a job in PPC and draws on my experience as an agency owner and educator. Getting a job managing PPC accounts, especially your first job, can be a mystifying experience. Whether you want to work for an agency, go in-house, or even start your own freelance business, there are a lot of questions that come … [Read more...] about Landing Your PPC Dream Job: How To Get Noticed By Hiring Managers
Search Results for: microsoft ads
Bing Shopping Campaigns Rollout In Full
The Bing Shopping Campaigns (BSC) beta was launched in April and is now available to all US advertisers. Back in June we came up with three tips you need to know before creating BSC. Bing Shopping Campaigns will soon become the default campaign type for running Product Ads. The traditional way of managing Product Ads will dissolve this fall, so it is best to start the … [Read more...] about Bing Shopping Campaigns Rollout In Full
3 Tips You Need To Know Before Creating Bing Shopping Campaigns
Bing recently announced the release of the Bing Shopping Campaign (BSC) beta to a limited number of advertisers. Bing Product Ads have been around for a while and work great for ecommerce accounts. As we’ve seen with Google Shopping campaigns, the benefit of the new shopping format allows for easier management, share of voice reporting for benchmark CPCs and segmentation … [Read more...] about 3 Tips You Need To Know Before Creating Bing Shopping Campaigns
One Excel Trick To Nail Your Budget Projections
As a PPC account manager, the most critical eye— Sauron’s eye— is often cast on your ability to analyze and optimize; to study data and extract actionable insights that make the top line metrics like cost per click, cost per acquisition, or return on ad spend, trend towards a marketing goal. With these types of demands, and the pressure that comes in tandem, it can be easy … [Read more...] about One Excel Trick To Nail Your Budget Projections
The Greatest PPC Excel Function You’ve Never Heard Of
A little while ago, I wrote about the importance of understanding the difference between causation and correlation, and how the failure to do so could potentially be problematic for the management of your PPC accounts. Sometimes when having the causation versus correlation conversation, the erroneous takeaway is this: correlating relationships are not actionable, only causal … [Read more...] about The Greatest PPC Excel Function You’ve Never Heard Of
Should Facebook Be At The Top Of Your Mobile Strategy?
Mobile. We as advertisers know it’s important. Google tells us, Microsoft tells us, and intuitively every time we use our mobile devices we know it. As more traffic funnels in from mobile devices, platforms are trying to adapt and so are we as advertisers. This is why Facebook’s 2015 Q1 earnings report got my attention, but first let’s lay out a couple of the big issues with … [Read more...] about Should Facebook Be At The Top Of Your Mobile Strategy?
Big News for Bing Shopping
This week, Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months. They are hoping that this new format will make it easier for you to advertise products from Bing Merchant Center and improve the overall management of Product Ads. Also, you will be able to import your Google … [Read more...] about Big News for Bing Shopping
Is Your Account Leaving Money On the Table From Lost Impression Share?
Two questions that we get asked frequently are: How much more should I spend for our PPC account? How many more conversions can I expect to get from the increase in spend? When asked these questions the first thing I look at is what campaigns are performing well and how much impression share is being lost. However, analyzing impression share can be a bit cumbersome and … [Read more...] about Is Your Account Leaving Money On the Table From Lost Impression Share?
NEW Hero Conf Agency Growth Workshops: Q&A with Pat East and Jeff Allen
Interested in attending a Hero Conf Agency Growth Workshop? Check out what Hanapin Marketing’s CEO, Pat East and President, Jeff Allen have to say about what you’ll gain from attending the workshop and what they are most looking forward to about Hero Conf. What types of businesses should attend the Agency Growth Workshop? Pat: This is for agencies that want to grow by … [Read more...] about NEW Hero Conf Agency Growth Workshops: Q&A with Pat East and Jeff Allen
Implement Bing Universal Event Tracking Or Be Left In The Dust
Back in November I put together my predictions for Bing PPC in 2015. While we’re still early in 2015, some of the predictions are already in motion including: Firefox utilizing Yahoo search More complete attribution Audience targeting In order to take advantage of many of the new Bing Ads features, first you must be using the new Universal Event Tracking (UET). What is … [Read more...] about Implement Bing Universal Event Tracking Or Be Left In The Dust
An Introduction To Yahoo Gemini
Are you looking for a way to expand your reach in Display advertising? Like most PPC advertisers, you have likely delved into interest based targeting and remarketing on Google’s Display Network. Beyond Google is another display tactic worth testing - Yahoo Gemini. Gemini showcases ads within the Yahoo and Yahoo Partner site network. The program is not part of Bing Ads and … [Read more...] about An Introduction To Yahoo Gemini
4 Bing PPC Predictions To Watch For in 2015
Series week rolls on as Cassie explores her Bing predictions for 2015. Also make sure to check out Sarah's post on projected RLSA expansion in 2015 and Jeff's prediction of the year of bid and budget automation. The Yahoo Bing Network has big plans on the horizon for 2015 that could potentially change the way we advertise pay-per-click ads and budgets for Bing Ads. The Yahoo … [Read more...] about 4 Bing PPC Predictions To Watch For in 2015
