Bing Ads Editor (BAE) for Mac has long been the most highly requested feature on the Bing Ads user forum. In fact, I wrote about the top reasons I couldn’t wait for it a few months ago when Mac users got word that Bing Ads had started work on the Mac version for release in early summer 2016. And look at that, now it is (finally) here! The team announced at SMX Advanced that … [Read more...] about Bing Ads Editor For Mac Is (Finally) Here
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Expanded Text Ads Extending Into Bing
While the reaction surrounding Google's upcoming adoption of Expanded Text Ads was largely positive throughout the paid search community, many remained wary of how this change would impact importation and synchronization across publishers. Well fear not fellow PPC Heroes, Bing Ads recently announced that Expanded Text Ads will be compatible in their platform. This adoption … [Read more...] about Expanded Text Ads Extending Into Bing
Top 3 Bing Ads Improvements That Have Happened This Month
In case you haven't been following, Bing Ads has released new features throughout the month of May. Today's post will cover the top 3 improvements. 1) Bing UET Tag Helper A troubleshooting Chrome extension can now quickly check if Universal Event Tracking (UET) tags are set up correctly without having to wait for validation in the UI. To help advertisers confirm their UET … [Read more...] about Top 3 Bing Ads Improvements That Have Happened This Month
What Bing Ads Native Advertising Means For You
Lots of exciting new features are rolling out for Bing Ads in 2016, including Bing Native Ads. According to Bing, "the MSN audience is more engaged" and "native ads can yield a click-through rate that is five to seven times higher compared to the average click-through rate for display ads." Currently, Bing Native Ads are only available in Beta for US advertisers but should be … [Read more...] about What Bing Ads Native Advertising Means For You
Top Reasons I Can’t Wait For Bing Ads Mac Editor
Last November, Bing announced that the editor platform would soon be compatible with Macs. Bing Insists that a PC will no longer be a requirement and it will be it easier for Mac users to use Bing Ads Editor to manage search marketing campaigns. Mac users have been begging for a version of the desktop editor tool for years, as noted in the comment below from Bing Ads … [Read more...] about Top Reasons I Can’t Wait For Bing Ads Mac Editor
Image Extensions Now Available For Bing Ads
Image extensions are out of beta, at least for Bing. On 11/16, Bing Ads announced the release of image extensions in search ads on tablets and PCs, at the moment smartphones are out of the equation. No word yet on whether they will be added in the future. Advertisers can upload up to 6 images to an ad group or campaign. Each image can be set with its own landing page … [Read more...] about Image Extensions Now Available For Bing Ads
Image Extensions Now Available In Bing Ads
Amongst a holiday season of innovation and addition in the PPC world, Bing Ads recently announced the reincarnation of image extensions in search ads. Although previously introduced and eventually discontinued within AdWords, Bing Ads will now offer advertisers the ability to increase clicks and grab attention via complimentary images. Image Ad Extensions within Bing … [Read more...] about Image Extensions Now Available In Bing Ads
Outmaneuver Your Competition With Bing Ads Marketplace Trends
Former Hanapin employee and current Bing Ads Account Manager, Eric Couch, stops by the blog to share current Bing Ads marketplace trends. In all of my time working at an agency, and even beyond that now working at a Search Engine, I’ve learned there’s one universal truth: advertisers love getting competitive insights and learning about greater trends for their industry in … [Read more...] about Outmaneuver Your Competition With Bing Ads Marketplace Trends
Target User Intent With Bing Native Ads
This week Bing Ads announced a beta of Bing Native Ads, which expands the reach of the platform to target user intent even outside search. The beta includes: User interests expressed by their prior search queries Intent signals from the content of the experience in which the users are at any given point User actions like looking for products or completing events on … [Read more...] about Target User Intent With Bing Native Ads
[Flash Webinar!] The Bing Ads Intelligence Tool with Bing
Join us for our brand new webinar series, where you’ll get actionable tips on a certain topic in 20 minutes! In this inaugural event on Thursday, July 16th at Noon EST, Eric Couch from Bing gives you a quick overview on the Bing Ads Intelligence Tool, a powerful keyword research tool that helps you build, expand and research keyword lists in Microsoft Excel, along with the best … [Read more...] about [Flash Webinar!] The Bing Ads Intelligence Tool with Bing
Flash Series Confirmation: The Bing Ads Intelligence Tool
You're All Set! You're now registered for our Flash Series 20-minute webinar, The Bing Ads Intelligence Tool. Check your email now for a link to join the webinar. Know of a fellow PPC fan who would also love this webinar? or Email It » Other Resources You Might Like: The Top 25 Most Influential PPC Experts in 2015 Microsoft Announces New Levels … [Read more...] about Flash Series Confirmation: The Bing Ads Intelligence Tool
Flash Series: The Bing Ads Intelligence Tool
The Bing Ads Intelligence Tool More about this 20-Minute Webinar Join us for our brand new webinar series, where you'll get actionable tips on a certain topic in 20 minutes! In this inaugural event, Eric Couch from Bing gives you a quick overview on the Bing Ads Intelligence Tool, a powerful keyword research tool that helps you build, expand and research keyword lists … [Read more...] about Flash Series: The Bing Ads Intelligence Tool
