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More about this Webinar As a PPC peep, you might be looking at programmatic with deer-in-the-headlights eyes. With all of your other paid strategies, how does programmatic even fit in? While programmatic can seem very confusing and a bit overwhelming, it can work in harmony with the million other PPC weeds you deal with every day. In this webinar recording, Hanapin Account … [Read more...] about We Know Programmatic: Ask Us Anything

More about this Webinar When working with your agency, do you feel like just another client? Like every email you get is a template and sent to every account they work with? The Consultative Approach dives deep into your individual problems as a company and is more focused on achieving goals, not simply checking off tasks. In order to make this work, rather than focusing … [Read more...] about Why Your Agency Should Be Using a Consultative Approach

More about this Webinar As an Ecommerce business, it can be tough to find creative ways to amp up your marketing strategy. Especially if you have a brick and mortar location, how can you use your digital marketing methods to increase your in-store traffic? Then, how could you accurately attribute that traffic to your hard work online? In this webinar recording, Hanapin’s Will … [Read more...] about Clever Retail Strategies to Increase Online Traffic & Revenue

More about this Webinar Programmatic advertising is a hot topic in the world of PPC, but is probably the most often misunderstood strategy. It can appear to be a scary beast that many marketers worry about taking on, but the opportunities (and success) it can offer your overall marketing plan is worth it. In this webinar recording, Founder and CEO of MightyHive Pete Kim will … [Read more...] about On Demand Webinar Understanding the Ins and Outs of Programmatic for PPC

More about this Webinar With each year comes massive new updates to rock your PPC strategy, and Bing is gearing up for 2017 with a ton of new features you can look forward to. But we’re not just looking to the near future – we’re looking to 2017 and beyond, with futuristic improvements to technology that you’ll be able to use in your strategy. In this webinar recording, … [Read more...] about On Demand Webinar – New Bing Features You Need in 2017 for Optimal Performance

More about this Webinar We’ve watched as PPC has increasingly focused more on mobile. Google and Bing are changing their algorithms, desktop is flying out the window in some areas, and having a mobile-friendly site is vital to PPC survival. We know that mobile is hot right now, but how can you measure it, and how should you adjust your mobile marketing strategies for the best … [Read more...] about On Demand Webinar: How to Master the Mobile Market in 2017

More about this Webinar 2017 is on everyone’s minds, so we’ve been watching PPC trends closely in order to give you a heads up about what the future holds. What type of content is going to make the biggest splash on social? What features can you be on the lookout for? Where is ad tech going in the coming year? We’ve got the expert predictions for you. In this webinar … [Read more...] about On Demand Webinar: PPC Predictions and Trends You Need to Know in 2017

How We Used Gmail Ads to Skyrocket a Travel Client's Sales by 50% Are you having trouble capturing the attention of potential customers who may not be ready to buy just yet? With our awesome client, Friendly Planet, we had to think outside the box to target potential travelers in just the right way for them to finally convert. By utilizing Gmail ads, we saw an increase in … [Read more...] about Webinar Series: Top Tips for Travel Marketing Success

More about this Webinar It’s not always easy to figure out what compelling PPC data you should be pulling for your C-level executives. Most times, upper-level management cares less about the data and more about what the data and insights mean for the company’s overall marketing strategy. How do you pull the right data to create the right story that they will appreciate? Then, … [Read more...] about On Demand Webinar: Using Data to Create a Killer Business Story For Your C-Suite

Fix These 5 Common Excel Issues To Achieve Pro Status Excel, while a fabulous tool for PPC, is not without its occasional hang-ups – as PPC thought-leaders, who would we be if we didn’t address them? In this webinar recording, Account Analyst Rachael Law will ease your mind with solutions to all the common Excel issues, so that you too can be a pro. Presented … [Read more...] about On Demand Webinar – Mastering Excel For PPC: An Advanced Series For Better Marketing Results In 2017