The news hit this morning: Yahoo and Microsoft have officially announced an extensive partnership. We're not certain what exactly this will mean for your pay-per click campaigns just yet (on a day-to-day basis). However, we would like to provide some resources so that you can learn more about this announcement: Microsoft-Yahoo partnership resources: You can learn more about … [Read more...] about Yahoo and Microsoft Announce A Search Partnership
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Blog News Roundup for Friday, May 29, 2009
Do you like to party hard on the holidays? If so you don't want to miss this excuse for a party from the YSM Blog. Amongst some of the more well known holidays are a myriad of different celebrations that advertisers may use to focus their search campaigns. Personally, I'm looking forward to Ugly Dog Day at the end of June, but I don't think I have a search campaign that can … [Read more...] about Blog News Roundup for Friday, May 29, 2009
PPC News Roundup for April 3, 2009
I hope you all enjoyed or at least survived the tomfoolery that permeates the interwebs every April 1st. I found most of the jokes to be fairly weak, but I did enjoy reddits "redesign", aka "reddigg". There were some other good ones, but I don't really care to remember them. Aprils a good month, so I thought I would give it props with another dosage of the weekly PPC news … [Read more...] about PPC News Roundup for April 3, 2009
PPC Hero Answers
Over here at PPC Hero our mission is to educate and inform our readers on the ever-changing world of Pay-Per-Click Management. Part of that is answering the questions that you as a reader submit to the PPC Hero blog team. The following posts are direct responses to some of our reader’s questions. My Ads Aren't Showing? Follow @ppchero on Twitter to stay updated on the latest … [Read more...] about PPC Hero Answers
How and When Mom and Pop Businesses Should Use PPC
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! Mom and Pop businesses are usually localized to small geographic area and have tiny operating budgets. Local marketing … [Read more...] about How and When Mom and Pop Businesses Should Use PPC
Take the Mystery Out of PPC Budgeting
This week we are featuring guest articles from our PPC Hero allies! We requested submissions from our readers and we received excellent responses from some great PPC bloggers! The PPC Hero team will return to our regularly scheduled articles next week. Enjoy! The hardest part of every advertising campaign is determining how much to spend. There are numerous variables to work … [Read more...] about Take the Mystery Out of PPC Budgeting
PPC News Roundup for January 9th, 2009
Happy new year everyone! I had a nice, long vacation in Portland, drinking delicious seasonal beers and hanging out with the family. I hope the holidays treated you all gloriously as well. Being the new year, here's my first PPC roundup for 2009. Hopefully, your SEM agency is doing a great job for you. However, it's always good to know how to spot a bad agency. This post … [Read more...] about PPC News Roundup for January 9th, 2009
Indianapolis Startup Weekend Event to be held in December
Startup Weekend is coming again to Indiana! Two Hanapin employees participated in the last SW in Bloomington and we want to help get the word out. It's an intense and focused weekend dedicated to forming companies - from concept to launch - with lots of learning and opportunities to form great connections with other attendees. Hanapin is helping to sponsor the event too and … [Read more...] about Indianapolis Startup Weekend Event to be held in December
Can Parked Domains Drag Down Your PPC Click-Through Rate?
We recently came across someone on Twitter who asked if parked domains that show up in Google Adwords search results can bring down your PPC click-through rate. First things first, let's define what a parked domain is and how it's relevant to PPC. A parked domain is defined as a site that is undeveloped and belongs to a domain name registrar or a domain name holder. Google's … [Read more...] about Can Parked Domains Drag Down Your PPC Click-Through Rate?
PPC Hero and Hanapin Marketing Are Looking For Good People
The Hanapin Marketing SEM crew is looking for new team members. If you're reading PPC Hero, then you are already ahead of the pack! We are looking for a Senior Search Marketing Consultant and a Junior Search Marketing Consultant. About the Jobs Don’t be lured by the bright lights of the big city! Come work for an award-winning and fast-growing tech company, in Bloomington, … [Read more...] about PPC Hero and Hanapin Marketing Are Looking For Good People
Hanapin Marketing is Looking for a Senior Project Manager – Web Development
Don’t be lured by the bright lights of the big city! Come work for an award-winning Internet Marketing and Web Development firm, right here in Bloomington. Hang out with people who know what Twitter is, stay on the cutting edge by working with some of the best companies in Indiana, and work for a company where your talents are appreciated. Hanapin Marketing is looking for a … [Read more...] about Hanapin Marketing is Looking for a Senior Project Manager – Web Development
