Remarketing allows you to follow users who've previously visited your website as they browse the Web. It continues to be a powerful tool that can help you connect with previous site visitors and drive conversions at low CPAs. However, the more you dive in to remarketing, the more opportunities are available. What remarketing strategies are the best? What should or shouldn't you … [Read more...] about Your Remarketing Hit List: 10 Tips Worth Repeating [Webinar Recording]
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#ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording]
So much attention in digital advertising happens before the click: bidding, testing, optimizing, and more. But one of the most valuable ways to get results is by optimizing what a user sees and does at the end of their click journey. It's called Conversion Rate Optimization (CRO). Chances are, you've tried it. Did you get the results you were looking for? Did you have a … [Read more...] about #ThinkPPC – Stop Guessing: Get CRO Tactics That Drive Results [Webinar Recording]
8 PPC Tactics Not (Yet!) On Your Radar [Webinar Recording]
As Account Managers, you are constantly changing, rearranging, and editing your accounts. You are masters of organization, pro writers at ad copy, and ninjas at the bidding process. But sometimes, in the midst of all that awesomeness, its easy to forget or miss simple tactics that will save time and increase efficiency. In the below recording, two of Hanapin’s expert Account … [Read more...] about 8 PPC Tactics Not (Yet!) On Your Radar [Webinar Recording]
Keep Your Company’s PPC Spend In Check [Webinar Recording]
Budget, goals, results….as someone responsible for your company’s (or department’s) bottom line, those terms go through your mind constantly. Are we spending too much in that area? How can I increase revenue? Should we be doing something differently? Are we hitting goals? Are we getting the right results? The big question is, what do you do when you see that PPC spend is too … [Read more...] about Keep Your Company’s PPC Spend In Check [Webinar Recording]
Dear Diary, Hero Conf 2014 Is Gonna Change My Life
Once upon a time— April 2013 specifically— in Austin, Texas many little PPC Heroes gathered to build their knowledge of all things PPC. What resulted was a mindblowing series of presentations, panels, workshops and social events that kept the folks gossip wheel spinning for months on end. When Hero Conf 2013 was in full swing, I stayed in the loop through posts on our site … [Read more...] about Dear Diary, Hero Conf 2014 Is Gonna Change My Life
#ThinkPPC Webinar – PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape [Webinar Recording]
Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about moving your marketing budget around? How do you handle "micro-managing" of your PPC accounts? Should you hire an agency for PPC … [Read more...] about #ThinkPPC Webinar – PPC Gladiators: The Battle for Power in a Crowded Marketing Landscape [Webinar Recording]
Tips to Tidy Up Your PPC Clutter [Webinar Recording]
Can you feel it? The weather is getting warmer, and the delicate fragrance of newly-bloomed flowers hangs in the air. These are sure signs that spring is right around the corner! But after a long winter of being cooped up in a stuffy paid search account, your AdWords performance is most likely not all roses and sunshine. It’s time to throw open the windows, brush away those … [Read more...] about Tips to Tidy Up Your PPC Clutter [Webinar Recording]
Overspend and You: Why Your AdWords Spend Goes Over Budget
We’ve all seen our daily campaign budgets seemingly ignored by the AdWords system. It is usually not too big of a deal, just a few dollars here or there. Once upon a time I believed this probably happened because the system didn’t react in time to a series of clicks and ended up pausing the campaign after the budget was passed. “Oh well, at least it was close” is what I told … [Read more...] about Overspend and You: Why Your AdWords Spend Goes Over Budget
How to Structure Your Ad Budget to Include Social [Webinar Recording]
At some point, after being highly successful with your regular search advertising, you're going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and psychographically and it constantly changes with new opportunities. The question is, how do you fit social advertising into … [Read more...] about How to Structure Your Ad Budget to Include Social [Webinar Recording]
#ThinkPPC: Why Big Brands Care About Social – And You Should Too [Webinar Recording]
Social Media Advertising can be a great way to reach a large audience of potential revenue sources with a lower cost per acquisition, but it can also be a beast to manage. How do you know which social network fits you best? Are there other things you can learn from social media advertising besides just how to optimize your account? Listen to digital advertising experts from … [Read more...] about #ThinkPPC: Why Big Brands Care About Social – And You Should Too [Webinar Recording]
SCHEME: The Easy Acronym For Pitching Branded PPC
We’ve all heard (or feared) our clients doubting the importance of using branded terms in our PPC efforts. The questions commonly revolve around “Why would I pay for these clicks if they are already trying to find me? Won’t SEO pick them up?” Today we will refute this argument for the last time, so that you can say with all certainty and clarity that the concerns are far … [Read more...] about SCHEME: The Easy Acronym For Pitching Branded PPC
A Case for Automated Bid & Budget Management [Webinar Recording]
Learn how to work Acquisio's Bid & Budget Management feature (BBM) and who it's working for. PPC expert Jeff Baum of Hanapin Marketing presents several case studies demonstrating effectiveness of BBM and gives you some insight into how it's helping his agency serve their customers with greater efficiency and give their ad spend a far greater reach. The webinar also … [Read more...] about A Case for Automated Bid & Budget Management [Webinar Recording]
