At some point, after being highly successful with your regular search advertising, you’re going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and psychographically and it constantly changes with new opportunities.

The question is, how do you fit social advertising into your budget and where do you focus your efforts?

Digital advertising experts, Cassie Oumedian from Hanapin and John Lee from Clix Marketing, discuss best practices on how to structure your budget to include social media advertising.

You’ll get expert-level PPC tips like:

  • What social networks to focus on
  • How to budget for social advertising
  • Tracking tips to measure impact of social advertising

See the recordings below and learn how to get and keep social in your budget!

Here is the webinar recording:

And here is the slide presentation: