Can you feel it? The weather is getting warmer, and the delicate fragrance of newly-bloomed flowers hangs in the air. These are sure signs that spring is right around the corner! But after a long winter of being cooped up in a stuffy paid search account, your AdWords performance is most likely not all roses and sunshine.
It’s time to throw open the windows, brush away those cobwebs, and take on your annual spring PPC spring cleaning!
WordStream’s Customer Success Specialist, Lisa Wilkinson, partnered with Hanapin Marketing’s Associate Director of Paid Search, Hayley Cummings, to share actionable tips to tidy up your PPC account clutter. The webinar recording below is loaded with take-away examples to help you optimize your account and increase PPC performance.
*Areas to do “spring cleaning”
*Where to find the low-hanging fruit in your account
*How to quickly identify what’s dragging down your account performance
*Money-saving tips to optimize keywords and eliminate wasted spend
Start spring-cleaning your PPC account today!
Here is the webinar recording:
Here is the slideshare presentation: