See how aligning your client’s message through the initial search to the landing page can help increase your conversions.
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View Ad Creative Through The Eyes Of Your Searchers
Learn to understand that ads do not live in the vacuum of an excel sheet and common practices should be tested.
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Streamline How You Write Promotional Ad Copy
In order to streamline ad copy writing, there are tasks that can be completed to make the process more efficient and automate some of the repetitive work.
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For The Best PPC Ads Change Your Focus
A customer doesn’t care about how long you have been in business, they care about what benefits them
AdWords Rolls Out Customized Creatives
As part of their Tools for the Power User, Google is launching customized creatives. These creatives are great for advertisers who have millions of products!
The PPC Play Book
With football season approaching, I figured I would release a “PPC playbook” for PPC lead generation campaigns.
Why Do We Test PPC Ads?
Ad tests have you feeling blue? They're incredibly time intensive, and difficult to do well. Remind yourself why you started testing in the first place, and fall in love with the programmatic ad test all over again.
The Ultimate How-To Guide for Bing Parameters
For this month’s series, PPC Hero is concerned with all things dynamic. We’ll be discussing topics ranging from Dynamic Search Ads to Dynamic Remarketing, as well as asking the age-old question of “Does Dynamic Keyword Insertion actually work?” If it can...
Continue Reading The Ultimate How-To Guide for Bing Parameters
