AdWords recently announced the release of the new AdWords Report Editor. Learn what 7 must have reports you need and how to set them up in Report Editor.
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Getting Started With AdWords Scripts
AdWords Scripts can save a ton of time managing PPC accounts. Read more so you can get started!
Two Reasons Why I Don’t Buy Into The Quality Score Hype
Quality score should be used as nothing more than a guide to account health and not something that should be optimized at the expense of meeting client goals.
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Dynamic Search Ads: An Underused Way to Grow Your PPC Account
15% of user searches are unique. Dynamic Search Ads, using Google’s crawling technology, targets users where traditional keyword targeting fails to reach them.
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Liveblogging Google’s Latest AdWords Innovations
Google's livestream focuses on mobile and how people engage with the world around them. We have you covered as we're liveblogging the event.
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Identifying Your Ideal Customer Through Persona Analysis
Let’s dive in and discuss where you can find persona related information in your PPC accounts and how to turn it into actionable account work.
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How To Test Your Ad Copy Like Spock (5 Ways)
Leonard Nimoy may have left us, but his most famous character’s wisdom will always be with us. Nimoy’s Spock is nothing short of a guru; he represents a way of life in which you can handle anything if you just...
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Need Fast Growth? How To Ramp Up Your PPC Program Quickly
Today I’m going to share advanced strategies for achieving increased growth within your paid search program.
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Website Down? 2 Easy Ways to Combat Wasted Spend
Your website is down – for some reason this always occurs at inconvenient times such as at night, on the weekends, or when you’re having a crazy day and are too busy to notice. Upon your discovery you frantically race around...
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Punch AdWords In The Face With These 5 Easy Scripts
If you have been running AdWords for more than 5 minutes it’s safe to say you have some pent up feelings of aggression. It’s completely normal to get curse at inanimate objects like a computer, right? Instead of spending a...
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3 Easy Ways to Amp Up Your AdWords Scripts
Don’t want to take the time to learn Javascript? Not a problem! Anyone brave enough to navigate AdWords has the skills to make these simple changes to any AdWords Script. In my previous post I wrote a non-threatening introduction to customizing AdWords Scripts...
5 Easy Ways to Customize AdWords Scripts
Find AdWords Scripts a bit scary? The truth is any computer savvy person can edit and customize AdWords Scripts. Not a coder? Not a problem. Most scripts are very detailed and vetted by loads of users, but sometimes you need...
