Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.
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Why You Need To Be Layering & Testing Search Audiences
Start thinking about who your target customer is rather than what they search for. Begin the process now of testing different search audiences.
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3 Tips to Building Good Lookalike Audiences in Facebook
Learn how to build top performing lookalike audiences in Facebook.
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PPC Audience Targeting From Google To Social
One major issue we have with clients is how and where to expand into paid social. My recommendation is to start with what you already know and trust - audiences from paid search!
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The New World Of PPC Targeting
As more steps of the customer journey have moved online and with the great shift to mobile, we shouldn’t be stuck in a last click, myopic view of our marketing.
5 Ways To Improve Display Network Performance By Using Layered Targeting
Display campaigns can be difficult when it comes to targeting the right audience. In this post, you will learn 5 ways to improve your Display strategy with multi-layered targeting.
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Audience Targeting – The 2016 PPC Trends To Watch
As we kick off 2016, audience targeting is all the buzz. From AdWords Customer Match to Bing Remarketing, audience-based targeting will be a trend to watch.
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