Get tips on audience targeting tactics for Facebook app installs! Consider ad testing by hobby, by profession, by app behavior, and by nothing at all.
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Universal App Campaigns Vs. Mobile App Install Campaigns
Today we are going to look specifically at capabilities in AdWords to promote apps and compare the difference between Universal App Campaigns (UAC) and Mobile App Install campaigns.
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Google Releases New Interactive Ads For Mobile
Just months after Google released its Mobile App Marketing Insights Guide, Google is releasing two new types of mobile app advertisements. Why? The Insights Guide revealed that one in every four downloaded apps never gets used.
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How We Increased Android App Installs By 5% In 6 Weeks
This case study discusses how we gained a 5% increase in Android app installs just by changing a default language setting.
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Welcome To Mobile App Installs 101
“Mobile app installs” is an AdWords campaign type with the goal of driving app downloads. Learn more about this rarely used campaign type.
