PPC Strategy - Page 16

How We Quickly And Profitably Ramped Up Spend

July 2, 2015 By Jeff Baum

My client needed to increase paid search spend an additional $100K over the amount they originally budgeted for. This is how we did it.

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Turn Yourself Into A PPC Time Management Machine With These 4 Techniques

July 1, 2015 By Diane Anselmo

I've devised 4 tactics that help me manage my accounts as best as possible while also taking into account a myriad of unexpected tasks.

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Living In The Micro-Moment: Rethinking PPC Strategy

June 29, 2015 By Rachael Law

On May 5th, Google introduced Micro-Moments. Learn about Micro-Moments and how to align PPC strategy to influence the user purchase journey.

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How Policy Updates Helped Increase Conversions by 34% – The Importance Of PPC Diversification

June 25, 2015 By Cassie Oumedian

If you have a diversified PPC strategy and are quick to adapt, you can take a bummer of a situation like policy restrictions and turn it around.

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Why We Need To Fail In Order To Move Forward

June 16, 2015 By Matt Umbro

I’m a firm believer that you must make mistakes in order to learn and progress in your career. Find out why!

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How PPC Creates Synergy Throughout The Marketing Program

June 8, 2015 By Jeff Baum

PPC both complements and positively affects other areas of your online and offline marketing programs.

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Dynamic Search Ads: An Underused Way to Grow Your PPC Account

May 14, 2015 By Jeff Baum

15% of user searches are unique. Dynamic Search Ads, using Google’s crawling technology, targets users where traditional keyword targeting fails to reach them.

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Why The Purchase Funnel is Important For Your Campaign Structure

May 12, 2015 By Rachael Law

We all know the typical structure for campaign build outs, but with a full-funnel PPC strategy, we can increase our chances of being top of mind when that user decides to make a purchase.

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