It is important to consistently test new markets and audiences, whether they are truly brand new or indicated by other channels as being of further interest.
The Flanking Strategy – Increase Market Shares Without Defeat
The Flanking Strategy comes in handy when you are playing in an industry that is competitive and you can’t follow the high CPCs that are the reality of your market.
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The Do’s And Don’ts of Leveraging Search Engine Reps
Read on for some tips of how you should and shouldn’t utilize search engine reps.
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How To Test Your Ad Copy Like Spock (5 Ways)
Leonard Nimoy may have left us, but his most famous character’s wisdom will always be with us. Nimoy’s Spock is nothing short of a guru; he represents a way of life in which you can handle anything if you just...
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Strategies For Better PPC Analysis
Analysis comprises a bulk of work time for most PPC managers, but there are things you can do to streamline your work flow to make the process a bit quicker.
How I Increased Leads For My Client In A Niche Industry
I am going to show how I was able to turn an account with too few leads into an account with a large volume of leads without sacrificing quality.
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One Surefire Way to Maximize a Limited by Budget Campaign
It’s a painful thing, seeing those three orange-faced words smackdab in the middle of the AdWords Interface: Limited by budget.
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Need Fast Growth? How To Ramp Up Your PPC Program Quickly
Today I’m going to share advanced strategies for achieving increased growth within your paid search program.
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Volume or Return? – Where to Focus PPC Performance for Your Business
One of the key questions we ask day one is: “What’s the most important metric or goal for this/these account(s)?”
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Know The Differences Between Facebook and Google Ads And When You Should Use Each
It’s helpful to know the key differences between Google and Facebook Ads so you can leverage each platform to get the best results for your business.
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True or False: My PPC Goals Are Realistic
Without goals, there is no way to create a long-term strategy for an account. There is a clarification to make: goals and performance are different.
Punch AdWords In The Face With These 5 Easy Scripts
If you have been running AdWords for more than 5 minutes it’s safe to say you have some pent up feelings of aggression. It’s completely normal to get curse at inanimate objects like a computer, right? Instead of spending a...
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