Find AdWords Scripts a bit scary? The truth is any computer savvy person can edit and customize AdWords Scripts. Not a coder? Not a problem. Most scripts are very detailed and vetted by loads of users, but sometimes you need...
How to Stop Wasting AdWords Spend In Just 3 Clicks
Using AdWords Scripts in your account is an amazing way to help manage the PPC craziness, but sometimes you need help beyond what a script can provide. Here at Hanapin we utilize AdWords Scripts in almost every account we have, why? Because...
Continue Reading How to Stop Wasting AdWords Spend In Just 3 Clicks
An Explanation Of The AdWords Conversion Optimizer Tool
AdWords Conversion Optimizer is a tool that helps acquire the most conversions possible at a defined target cost per acquisition.
Continue Reading An Explanation Of The AdWords Conversion Optimizer Tool
Learn How To Fight Click And Conversion Fraud
Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account.
Continue Reading Learn How To Fight Click And Conversion Fraud
Determining The Most Impactful Ad Types
Read valuable PPC information we can take from 2014 that we should be aware of for implementation in the coming year.
So, What Exactly Is Search Engine Marketing?
If you ever find yourself wondering, “what exactly is search engine marketing”, this post is for you.
Continue Reading So, What Exactly Is Search Engine Marketing?
Save An Hour A Day With 4 Easy To Use AdWords Scripts!
What’s the best things about these scripts? They’re fast and convenient, easily scheduled to run when you want, help get your morning off to the right start, and quickly perform daily time-sucking tasks for you! Stop wasting time on repetitive Google...
Continue Reading Save An Hour A Day With 4 Easy To Use AdWords Scripts!
AdWords Scripts: Monthly Budget Projections and Display Audit
There are tons of important areas to focus, but predicting your budget through the end of the month is paramount in order to have a successful PPC campaign.
Continue Reading AdWords Scripts: Monthly Budget Projections and Display Audit
Win the Mobile Bid Battle with 3 Easy Excel Reports
The battle for Mobile PPC supremacy never ends. Restock, reload, and learn how to report on three key mobile metrics you might be missing out on.
Continue Reading Win the Mobile Bid Battle with 3 Easy Excel Reports
New AdWords Scripts! Non-Converting Keywords and Busted CPA
Making mistakes are a big part of managing a PPC account. There is so much we can learn from our mistakes, and the moment we see them as lessons or opportunities for growth rather than mistakes, we will no longer have...
Continue Reading New AdWords Scripts! Non-Converting Keywords and Busted CPA
Excel Correlation, Causation, and Optimization
Discovering why an account's performance is down isn't always as easy as a stroll through the change history. Sometimes, it takes a little creativity. Sometimes, it takes Excel.
Continue Reading Excel Correlation, Causation, and Optimization
How to Get Ahead on the Google Display Network
Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.
Continue Reading How to Get Ahead on the Google Display Network
