Click and conversion fraud is one of the most frustrating things to deal with when managing a paid search account.
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Determining The Most Impactful Ad Types
Read valuable PPC information we can take from 2014 that we should be aware of for implementation in the coming year.
So, What Exactly Is Search Engine Marketing?
If you ever find yourself wondering, “what exactly is search engine marketing”, this post is for you.
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Save An Hour A Day With 4 Easy To Use AdWords Scripts!
What’s the best things about these scripts? They’re fast and convenient, easily scheduled to run when you want, help get your morning off to the right start, and quickly perform daily time-sucking tasks for you! Stop wasting time on repetitive Google...
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AdWords Scripts: Monthly Budget Projections and Display Audit
There are tons of important areas to focus, but predicting your budget through the end of the month is paramount in order to have a successful PPC campaign.
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Win the Mobile Bid Battle with 3 Easy Excel Reports
The battle for Mobile PPC supremacy never ends. Restock, reload, and learn how to report on three key mobile metrics you might be missing out on.
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New AdWords Scripts! Non-Converting Keywords and Busted CPA
Making mistakes are a big part of managing a PPC account. There is so much we can learn from our mistakes, and the moment we see them as lessons or opportunities for growth rather than mistakes, we will no longer have...
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Excel Correlation, Causation, and Optimization
Discovering why an account's performance is down isn't always as easy as a stroll through the change history. Sometimes, it takes a little creativity. Sometimes, it takes Excel.
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How to Get Ahead on the Google Display Network
Working with the Google Display Network can be frustrating. Learn how you can get ahead with a few simple tips to optimize your display efforts, and learn why Interest Categories are B.S.
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The Big Lead Gen Mistake You’re Probably Making
What if your best intentions are based on the wrong data? Learn how to dissect your visitor behavior so that you can better optimize your account?
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Put AdWords In Its Place – Scripts for Changes in CTR and Geo and Device Data
You don’t have time to fumble through filters in excel pivot tables and your client (or boss) needed to know performance data 10 minutes ago. With these two Hero Pro scripts Increase/Decrease in CTR and Geo / Device Data, you can keep the...
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These 3 Ethical Advertising Notions are Archaic
There is a paradox inherent in the values commonly upheld as standards for ethical advertising versus the realities of the advertising industry.
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