Google Shopping Campaigns will completely replace Product Listing Ads (PLAs) in August 2014 and you have already prepared for the transition. Your accounts are ready, but are you taking advantage of every opportunity Shopping Campaigns have to offer? Chances are, there’s something more you could be doing and more opportunities for optimizations you just might be missing. From small inventories to large inventories, you’ll get a variety of tips to better your campaigns!

In the recording, Hanapin Marketing experts, Carrie Albright and Jacob Fairclough, discuss tips on how to expand your optimizations or retract from them when needed.

You’ll get expert-level tips like:

  • How to increase your coverage and targeting
  • Improving efficiences and pulling back when you need to
  • Actionable tips to optimize small and large inventories

Here is the webinar recording:

And here is the slide presentation: