Search Arbitrage: Web Blight or Brilliant Marketing Strategy?
Adwords Site Targeting with CPC
Jimbo Wales & People Powered Search: A Long Shot
Make Word Press Search Engine Friendly
Google Pay-Per-Action Ads in Beta Testing
PPC Management – How to Write Titles And Descriptions
PPC Management – B2B Newsletter
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The more general your keywords are, the more they will cost you per click, because there is more competition. It is in your best interest to ditch those general keywords, or at least move them into their own ad groups, and focus on your targeted keywords that are more specific to your product, service, or brand.
Recently, I was bidding on general, non-specific keywords, and there was no competition for them whatsoever. Mine were the only sponsored ads being shown, and …
I’m a huge fan of Google and their new Apps software package. It’s truly fascinating to me to watch them take the idea of a web-application to new heights. This week, in an effort to continue growing in this new market space, Google began distributing emails to AdWords advertisers. The email boasts the new programs (email, calendar, spreadsheet, etc) and offers examples of how they can be easily used in any office environment.
Considering the massive email list Google …
With the new algorithm changes from Google and Yahoo!, having a good quality score is an added challenge in the PPC world; and your ad text is a big part of having a great quality score. Here are five tips I have used personally that helped me gain control of my accounts through ad text testing.
1. Call to action: Speaking with Google and Yahoo! frequently, they suggest that when leading customers to a page where they need to fill out …
Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Panama’s ad groups, keyword groups are served with specified ad texts.
Each ad description is allotted one headline, two lines of ad text, a display URL, and a destination URL. Advertisers have the option of using a short ad text and a long ad text. The short description can …
We are going to be dipping our toes into the MSN content distribution pool soon and I don’t know about you, but I’ll be taking this webinar announced by MSN on 3/14. To be honest, MSN has always been a low-traffic, supplemental search avenue for our clients. However, since they are #3 in the game, we are always looking for ways to get better results. Perhaps their content distribution might just help. What’s everyone else’s thoughts on the MSN …
John Miller from Search Engine Land Upsets PPC Agencies
http://searchengineland.com/070314-085639.php
Interview with Microsoft CEO Steve Ballmer has Everyone Laughing
http://www.marketingpilgrim.com/2007/03/will-google-become-the-next-microsoft.html
Kevin Lee with Clickz Discusses His Trials & Tribulations with the Yahoo Relevance Score
http://www.clickz.com/showPage.html?page=3625248
Yahoo! describes how to set up roles in Project Panama
http://www.ysmblog.com/blog/2007/03/14/role-play/
Wall Street Journal profiles the impact of domain changes on search engine performance http://online.wsj.com/public/article/SB117375265591935029-azt3SDR6a_bQwU1WbraemnGSXZ0_20070411.html
A solid reminder for search marketers – the end goal should be based on conversions, not necessarily rankings
http://www.mikemoran.com/biznology/archives/2007/03/whats_the_real.html
For those with great …
This is the first in a series of case studies we will be publishing. These case studies will focus on the work we do for clients. In particular, we will dissect the strategies we implemented to solve certain problems within a campaign or goals we wanted to attain. We will discuss the strategy and the outcome (positive or negative).
Client: Indian Math Online (IMO) is an online tutoring system that helps students with their math skills. The theory behind …
Google recently declined some of my ad groups because the display and destination URLs had different domain names. However, the two URLs lead users to the same landing page. The unfortunate side to this is that I received an e-mail from Google telling me that some of my ads had been declined one full day after I had added the ad groups. Therefore, those ad groups were turned off and I missed a full day’s worth of traffic.
The point of …
All of us who work in pay-per-click (PPC) advertising look at accounts and stats day in and day out. After a while, we can easily start to lose focus and lose our grip on the basics. Today, I will discuss the most fundamental yet most important aspects of managing a well-planned and great-performing PPC campaign.
Ad Testing
The most powerful tip I can give to anyone running a PPC campaign is to consistently perform ad testing. Around our office, …
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