Monthly Archives: March 2007

PPC News Roundup for March 22, 2007

SEO New Crawl Test Tool Search Arbitrage: Web Blight or Brilliant Marketing Strategy? Adwords Site Targeting with CPC Jimbo Wales & People Powered Search: A Long Shot Make Word Press Search Engine Friendly Google Pay-Per-Action Ads in Beta Testing PPC …

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Find Your Targeted, Specific Keywords & You’ll Find Cheaper Clicks

The more general your keywords are, the more they will cost you per click, because there is more competition. It is in your best interest to ditch those general keywords, or at least move them into their own ad groups, …

Posted in Keyword Research | 3 Comments

Google Apps Invitation Distributed to AdWords Users

I’m a huge fan of Google and their new Apps software package. It’s truly fascinating to me to watch them take the idea of a web-application to new heights. This week, in an effort to continue growing in this new …

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5 Ideas for A/B Testing Your PPC Ad Text

With the new algorithm changes from Google and Yahoo!, having a good quality score is an added challenge in the PPC world; and your ad text is a big part of having a great quality score. Here are five tips …

Posted in Ad Texts | 8 Comments

The Long and Short of It (Ad Text Lengths within Panama)

Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Panama’s ad groups, keyword groups are served with …

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We Enjoy a Good Webinar

We are going to be dipping our toes into the MSN content distribution pool soon and I don’t know about you, but I’ll be taking this webinar announced by MSN on 3/14. To be honest, MSN has always been a …

Posted in Webinars | 1 Comment

PPC News Roundup for March 16, 2007

John Miller from Search Engine Land Upsets PPC Agencies http://searchengineland.com/070314-085639.php Interview with Microsoft CEO Steve Ballmer has Everyone Laughing http://www.marketingpilgrim.com/2007/03/will-google-become-the-next-microsoft.html Kevin Lee with Clickz Discusses His Trials & Tribulations with the Yahoo Relevance Score http://www.clickz.com/showPage.html?page=3625248 Yahoo! describes how to set …

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Being #1 Doesn’t Always Mean You Win

This is the first in a series of case studies we will be publishing. These case studies will focus on the work we do for clients. In particular, we will dissect the strategies we implemented to solve certain problems within …

Posted in Basic PPC Strategies | 2 Comments

Display & Destination URLs Should Play Nice

Google recently declined some of my ad groups because the display and destination URLs had different domain names. However, the two URLs lead users to the same landing page. The unfortunate side to this is that I received an e-mail …

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We’re Gonna Have Some Fundamentals!

All of us who work in pay-per-click (PPC) advertising look at accounts and stats day in and day out. After a while, we can easily start to lose focus and lose our grip on the basics. Today, I will discuss …

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