Archive for March, 2007

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The Quality of Dynamic Keyword Insertion

Posted by Joe on March 26, 2007 in Ad Texts

Over in PPC Discussions an interesting question regarding dynamic keyword insertion (DKI) was posed:

“What I want to know is this - since having the search term in your advert improves its relevance (particularly in the headline), does DKI ensure a very relevant advert, or the opposite (does Google penalise you or reward you for using DKI to put the search term in, rather than writing a genuinely relevant advert)?”

Good question. There …

Your Target Audience May Be Larger than You Think

Posted by Joe on March 26, 2007 in Google Adwords, PPC Management Tips

I have been managing an account that is geographically targeting the Midwest (Indiana, Illinois, Michigan, Wisconsin, Ohio and Kentucky). I created a geo-targeted Adwords campaign, and about a week later I also initiated a campaign that was distributed throughout the entire US. I loaded this national campaign with the same keywords as my regional campaign except I added geo-qualifying terms such as “Indiana” and “Indianapolis” to each keyword (for example: “Indianapolis widget maker”). This way if someone in Texas needs …

Panama Is Coming Again!

Posted by Joe on March 23, 2007 in Yahoo! Search Marketing

I don’t know if any other international PPC agencies, or individuals, have received their notification, but we received our first one this morning: Yahoo’!’s Panama is coming to the UK! The migration letter is the same one distributed to US advertisers (aside from being slightly anglicized) so there aren’t any new developments regarding the migration process. Finally, the USA has an export of epic proportions to volley back at those Brits… of course, The Beatles, Led Zeppelin, the Rolling Stones, …

Blog Roundup!

Posted by Amber on March 23, 2007 in PPC News Round Up

Yahoo Announces Click Fraud Efforts

DoubleClick Research Shows Higher Click Rate with Video Ads

Google Definitions Show Related Phrases

Google’s Plus Box Allows “Related Info” in Search Results


Blog Roundup!

Posted by Amber on March 22, 2007 in PPC News Round Up

SEO New Crawl Test Tool

Search Arbitrage: Web Blight or Brilliant Marketing Strategy?

Adwords Site Targeting with CPC

Jimbo Wales & People Powered Search: A Long Shot

Make Word Press Search Engine Friendly

Google Pay-Per-Action Ads in Beta Testing

PPC Management - How to Write Titles And Descriptions

PPC Management - B2B Newsletter

PPC News - Per Per action Beta Test

SEM General

Find Your Targeted, Specific Keywords & You’ll Find Cheaper Clicks

Posted by Amber on March 22, 2007 in Advanced PPC Strategies

The more general your keywords are, the more they will cost you per click, because there is more competition. It is in your best interest to ditch those general keywords, or at least move them into their own ad groups, and focus on your targeted keywords that are more specific to your product, service, or brand.

Recently, I was bidding on general, non-specific keywords, and there was no competition for them whatsoever. Mine were the only sponsored ads being shown, and …

Hanapin MarketingeMarketingSilo

 
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