Monthly Archives: March 2007

Is Your PPC Campaign Suddenly in a Tailspin? Pull Up!

Sometimes everything is going well with your PPC campaign: your click-through-rate is increasing while your cost-per-click (CPC) is decreasing, your conversions are on the rise, and the ROI gods are smiling down upon you. Then things begin to tank. For …

Posted in Basic PPC Strategies | 1 Comment

Let the Adventure Begin

Welcome to PPC Hero, the one-stop blog for all things pay-per-click! After reading and participating in numerous Search Engine Marketing blogs, we have realized that there is a serious need for information dedicated to PPC management. Being the responsible citizens …

Posted in PPC Hero News | 2 Comments