I’m a huge fan of Google and their new Apps software package. It’s truly fascinating to me to watch them take the idea of a web-application to new heights. This week, in an effort to continue growing in this new market space, Google began distributing emails to AdWords advertisers. The email boasts the new programs (email, calendar, spreadsheet, etc) and offers examples of how they can be easily used in any office environment.

Considering the massive email list Google …

With the new algorithm changes from Google and Yahoo!, having a good quality score is an added challenge in the PPC world; and your ad text is a big part of having a great quality score. Here are five tips I have used personally that helped me gain control of my accounts through ad text testing.

1. Call to action: Speaking with Google and Yahoo! frequently, they suggest that when leading customers to a page where they need to fill out …

Within the old Yahoo! interface, users were allotted one ad text and it could contain up to 180 characters. Every keyword was assigned a title, a description, and a destination URL. In Panama’s ad groups, keyword groups are served with specified ad texts.

Each ad description is allotted one headline, two lines of ad text, a display URL, and a destination URL. Advertisers have the option of using a short ad text and a long ad text. The short description can …

We are going to be dipping our toes into the MSN content distribution pool soon and I don’t know about you, but I’ll be taking this webinar announced by MSN on 3/14. To be honest, MSN has always been a low-traffic, supplemental search avenue for our clients. However, since they are #3 in the game, we are always looking for ways to get better results. Perhaps their content distribution might just help. What’s everyone else’s thoughts on the MSN …

John Miller from Search Engine Land Upsets PPC Agencies
http://searchengineland.com/070314-085639.php

Interview with Microsoft CEO Steve Ballmer has Everyone Laughing
http://www.marketingpilgrim.com/2007/03/will-google-become-the-next-microsoft.html

Kevin Lee with Clickz Discusses His Trials & Tribulations with the Yahoo Relevance Score
http://www.clickz.com/showPage.html?page=3625248

Yahoo! describes how to set up roles in Project Panama
http://www.ysmblog.com/blog/2007/03/14/role-play/

Wall Street Journal profiles the impact of domain changes on search engine performance http://online.wsj.com/public/article/SB117375265591935029-azt3SDR6a_bQwU1WbraemnGSXZ0_20070411.html

A solid reminder for search marketers - the end goal should be …

This is the first in a series of case studies we will be publishing. These case studies will focus on the work we do for clients. In particular, we will dissect the strategies we implemented to solve certain problems within a campaign or goals we wanted to attain. We will discuss the strategy and the outcome (positive or negative).

Client: Indian Math Online (IMO) is an online tutoring system that helps students with their math …