Sometimes everything is going well with your PPC campaign: your click-through-rate is increasing while your cost-per-click (CPC) is decreasing, your conversions are on the rise, and the ROI gods are smiling down upon you. Then things begin to tank. For some reason your performance takes a nose dive, or at least it slips noticeably, and you have not made any major changes to the campaign that would make this happen. You need to pull up quickly to get your campaign …
Archive for March, 2007
Is Your PPC Campaign Suddenly in a Tailspin? Pull Up!
March 13th, 2007 | Joe | Basic PPC Strategies
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Let the Adventure Begin
March 12th, 2007 | John | PPC Hero News
Welcome to PPC Hero, the one-stop blog for all things pay-per-click! After reading and participating in numerous Search Engine Marketing blogs, we have realized that there is a serious need for information dedicated to PPC management. Being the responsible citizens that we are, we have decided to launch PPC Hero into the world to combat the many woes (and foes) of paid search marketing.
Our goal: To educate the world on the basic techniques and finer skills of successful
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