PPC News Round Up

The PPC Hero team takes on the task of perusing the web and industry blogs for the best PPC related content and gives you them all in a witty, concise format -posted once a week right here to our blog.

Hero Conf 2014 Recap News Roundup!

By , Communications Coordinator at Hanapin Marketing

HeroConf 2014 has finally come to a close and boy was it a BLAST! From the networking with fellow awesome PPC heroes to the tasty treats for snack break and morning sessions (there was a Build Your Own Bloody Mary Bar...no, I'm not kidding) to the off-the-chart sessions and keynotes that literally brought down the house (John Gagnon aka "Clark…

PPC Hero Mentioned Multiple Times in Wordstream’s “Best of PPC” List!

By , Director of Inbound Marketing at Hanapin Marketing

What is the end of the year for if not recaps, lists and "best of" articles covering every conceivable topic? Personally, we love them! And our industry is no different: Wordstream has just released their "Best of PPC" year-end list, and we were delighted to see three PPC Hero articles listed -- from three separate authors! Our very own Sam…
Social Egg Face PPC Hero

What You Didn’t Know About Your Users: Google Analytics Secondary and Custom Dimensions

By , Associate Director of Paid Search at Hanapin Marketing

Google announced on 11/21 that they are enhancing their standard analytics reporting to provide deeper insights. Many new secondary dimensions have been added, along with custom dimensions that allow you to bring in business data that brings additional clarity and context to your data analysis.  Custom dimensions is a new Universal Analytics feature, so make sure you have it set…
Lead Gen Coins In Water PPC Hero

Happy 4th of July from PPC Hero!

By , Director of Inbound Marketing at Hanapin Marketing

Just to help you celebrate the long holiday weekend, here is some of our latest and greatest content, including guides, The Compass, and our new site: The Five Laws of Great Social PPC Ads [Free Guide!] Google AdWords Optimizations Post-Enhanced Campaigns [Quarter 2 Compass] PPC Hero Pro: Premium apps and content to help you master your accounts    
Search Ads Glasses PPC Hero

The End of Paid Search As We Know It?

By ,

Our PPC ecosystem is probably going to be changing soon.  On June 25th, the Federal Trade Commission sent off a warning shot to a bunch of search engines, and it will most likely be reshaping the real estate on which our careers and lives (and senses of self and self worth {etc., etc.}) are built. Here’s the main thrust the…
Tools Railroad Track PPC Hero