PPC News Round Up

The PPC Hero team takes on the task of perusing the web and industry blogs for the best PPC related content and gives you them all in a witty, concise format -posted once a week right here to our blog.


PPC News Roundup for September 10, 2010

As Google continues on its journey to becoming Hal 9000 with the addition of Google Instant, the PPC world is a little concerned.  As Geordie from PPC blog explains, Google Instant is streaming search queries as you type. But with …

PPC News Roundup for September 3, 2010

I’m always looking for new ways to enhance my AdWords accounts, so I was excited when Inside AdWords let me know that Google has added a new course to the AdWords Online Classroom. This course is designed for those of …

PPC News Roundup for August 27, 2010

PPCBlog has an informative article on the integration of Search Query Reports into the Search campaigns Keywords tab.  The changes will simplify the process of adding negative keywords and site placements to your campaigns.  It may take some getting used …

PPC News Roundup for August 20, 2010

If you’ve ever needed help targeting websites for your Display Network campaigns the Google DoubeClick Ad Planner can help target your key demographics. A new feature of this tool is the ability to export your findings directly to AdWords; making …

PPC News Roundup for August 13, 2010

Have you been using the updated keyword tool in AdWords? I haven’t, but that’s about to change. Truthfully, I enjoy the simplicity of the previous version and always found myself clicking the “previous interface” link rather than giving the new …

PPC News Roundup for August 6, 2010

When it comes to promoting an event, the Internet can be of great help. Whether you need to generate buzz or post local announcements, PPC should be a primary weapon in your arsenal.  Kevin Burns over at WPromote has an …

PPC News Roundup for August 2, 2010

There is an update coming to the AdWords legal terms and agreements that you should be aware of. If you manage a different companies account or if you have hired someone to manage your account (most of you fall into …

PPC News Roundup for July 23, 2010

PPC is highly competitive and the inflated keyword costs make it that much more difficult to compete. As a small business owner, if you are certain to be outranked in the search engines for popular phrases relating to your services, …

PPC News Roundup for July 16, 2010

If you’ve been burned by poorly managed broad match keywords in the past, Google just released the Broad Match Modifier in the U.S. According to George Michie from RKG blog. With BMM you can use a + sign in front …

PPC News Roundup for July 9, 2010

Back in the day when people had something to sell, they traveled door to door with their products. Before they sold anything, they first had to find an audience. Nowadays, users generate ad content based on their search words. As …