Archive for the ‘PPC News Round Up’ Category

The lives of Yahoo PPC advertisers just got a little easier! Yahoo announced that they are launching a feature that lets you import campaign data from Google AdWords.

Here’s a great tutorial on what types of Google Analytics reports you can run to help better manage your PPC campaigns. There are lots of new features on Google Analytics, but it helps to get back to the basics and recognize how much valuable data you can find!

One of our favorite …

Google is definitely reaching new heights with their mobile ventures. Search Engine Land reported this week that Google is to introduce Click-to-Call (billing) in Ads on Mobile Devices. It will work much like the clicks to a website, except a click will lead to a phone call.

Tis the season for resolutions, so here are 5 great ideas from Jason Tabeling of Search Engine Watch that will help us all get back to basics, and help make 2010 a …

Properly organizing keywords in your PPC campaigns is crucial to success.  Search Engine Land’s Josh Dreller interviewed WordStream’s Larry Kim to understand best practices in keyword grouping and some new keyword research tools that PPC managers can use.

Believe it or not, it is time to start preparing for post-holiday optimizations in your pay-per-click campaign. Check out the AdCenter Blog for a checklist for their PPC post-holiday checklist.

Even though Google has closed the Local Business Center, Local is still …

With so many new features coming out in online marketing these days, it is easy to lost sight of the small things that can impact your PPC account. Inspired by an SES Chicago panel, Kevin Lee has posted the top 10 oversights in base search best practices.

Don’t forget to take advantage of all the free tools that are out there to help you with your PPC campaigns. Search Engine Land’s Brad Geddes provides some great tool suggestions in his …

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• Are you wondering what the web will pull off in the year 2010? …
  

• Have you heard of the Google Content Network Blast?  The blast apparently serves up an advertiser’s ad on several of Google’s CN sites over a shorter time frame, geographic region, audience segment or high traffic sites. These blasts can deliver 100 million impressions over a 24 – 48 hour time period. See how you can sign up for one today.
• When it comes to PPC, making sure you’re targeting the right audience is key to success. Have to give credit …
  

• Search Engine Land takes a look at the advanced segments feature in Google Analytics. The example compares short & long keywords to show how the advanced tool can be used to analyze keyword data more efficiently. Never hurts to learn a little bit more about Analytics…

• The next installment in the SEM Beginner Series explains the use of dynamic text and how it can be used to improve some Key Performance Indicators. Ad copy that is customized to what …
  

• AdWords has made it even easier to track conversions. The tool has been redesigned and now includes 3 tabs – Conversions, Webpages and Code to help manage your data. Emily Williams at Inside AdWords gives a quick run down on each of the tabs.

• Ad copy is the first impression a potential customer has of your business, so it is an important part of your PPC campaign. As part of the SEM Beginner Series, the Microsoft Advertising Community stresses the …
  

• It’s finally here? Search Engine Roundtable suggested that the New Microsoft adCenter Desktop Beta is Coming November 6th. If you decide to test out the new application be sure to save your online adCenter account beforehand to avoid data loss.
• Search Engine Journal recently reviewed “KGEN” – the Keyword Generator from Firefox. The application allows you to quickly see which keywords a webpage uses, how many time each keyword was used, and the “weight” of the keyword based on …
  

• I think not enough people take advantage of ad scheduling/day parting. There are lots of reasons to schedule your ads including this one from the folks at ROI Revolution: if people can’t reach your company 24 hours a day, it might be hurting you to have your ads running at 3 AM.
• All internet advertising and marketing these days is about quickly, continuously, and transparently responding to the questions, requests, and needs of your audience. As Scott Brinker’s post at …