Archive for the ‘PPC News Round Up’ Category

Loads of consumer data, segmented target markets: Facebook is theoretically the Land of Milk and Honey for a search marketer. Unfortunately, all that glitters is not gold.  With a lack of hierarchical structure, no MCC, and daily spend limits (among other things), Facebook is lacking in PPC usability.  While I wouldn’t recommend giving up the dream altogether, there are a few things you should know before planning your Facebook campaign.

Beyond keywords and campaign structure, copywriting is fundamental in PPC.  …

Is Foursquare the next big place to advertise? I’ve heard some noise about it myself, and a post from Small Business Search Marketing also asks the questions. There are some coupons going around for those who are mayors of Starbucks, but surely ad space will be for sale soon – will it be PPC based?

If you aren’t managing your SEM accounts through a desktop editor, now is the time to start. The SEM desktop tools from Google, MSN, …

Keywords are the basis of any solid PPC campaign but sometimes finding the right keywords is easier said than done.   The Giant List of keyword Tools is a valuable addition to any PPC toolbox, making keyword research a little less daunting and a little more productive.

As you probably already know, Yahoo and Microsoft are making plans to integrate.  Naturally, many advertisers are wondering how it will impact campaigns.  This q&a post helps users anticipate changes and plan accordingly.

Internet …

Oh, I love a list. I love even more when someone gathers useful resources I’d otherwise have to Google or bookmark into a list. Thanks to Portent Interactive for this handy guide to keyword research sources.

We love to test new strategies, and retargeting has been on our radar for a while now. This post from Search Engine Watch poses the question that I think a lot of search marketers are wondering – Is Retargeting Ready to go Mainstream? …

I don’t know if it’s my love of fun pictures of my love of good ideas, but I enjoy this post from Mike Fleming on Search Engine Guide about the possibility that lies in your broad match keywords. He’s right- treated properly, broad match keywords can be like a gold mine for excellent longer-tail keywords you can add to your account that you may not have caught on your original keyword-seeking journey. But the key here was “treated properly”, …

Site speed has been included as one of the factors in determining your ranking in Google, but Matt Cutts explains that it’s not something to blow out of proportion. There are a plethora of tools you can use in addition to Google Webmaster Tools to monitor your site’s speed and make improvements. Hopefully user experience will improve with this change as SEMs start to put more focus on the steps they can take to improve site performance.

Are you trying …

Google announced yesterday that the iPad is now listed as a mobile device that you can target specifically. To target the iPad search under Campaign Settings, Networks and Devices, and then Target only selected mobile devices. The post also points out that if your campaigns are set for desktop and laptops only, your ads will not show on the iPad.

Expanding your PPC campaign internationally can help increase your traffic but you need to do more than just add countries …

You just got assigned to manage a PPC account, now what? Josh Dreller provides great suggestions on how to approach the research process when you’re building your PPC accounts. This is a good read even if you’re a PPC veteran looking to expand your accounts.

Though this may leave you with more questions than answers it’s worth a mention. Apple announced this week that they will be launching a mobile advertising platform. What fun!? It will be interesting to …

The biggest news in search this week came out of Google with the launch of “Retargeting” on the Content Network. You can now target users who did not result in a conversion on a website. It is all based on user intent. The folks over at Search Engine Land got the inside scoop from their reps, check out what they had to say.

According to this post from Portent Interactive, the match type you use for your PPC …

Getting searchers to click on your ad is really only half the battle, because you don’t want to lose them as soon as they reach your landing page. This post from Search Engine Land shows how you can use Google Analytics bounce rate metrics to help identify the landing pages that are associated with your keywords, and optimize them.

As part of the “PPC Academy” series, Search Engine Land reminds us to utilize web analytics to get hints on …