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Archive for the ‘PPC News Round Up’ Category

The PPC Hero team takes on the task of perusing the web and industry blogs for the best PPC related content and gives you them all in a witty, concise format -posted once a week right here to our blog.

PPC News Roundup For 10/9/09

October 9th, 2009 | Jessica | PPC News Round Up
  • It is very important to choose the appropriate match type for your PPC campaign. Some accounts can thrive off exact match alone, while others need a good mix to drive the best traffic. Read about the pros and cons of each match type from Search Engine Land.
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PPC Hero News Roundup For 10/2/09

October 2nd, 2009 | Buki | PPC News Round Up
  • This week on Search Engine Watch, Tim Ash debunks the myth of achieving perfect conversion. Keeping this in mind, you may be able to analyze and revisit your conversion rate “ceiling.” You can’t convert 100% of your visitors, because some of them, no matter what you do, may never be prepared to take action.
  • Even if you have keyword-rich ads and immaculately-structured campaigns, you have to mind your Ps and Qs – your landing pages and their quality. If …
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PPC Hero News Roundup For 9/25/09

September 25th, 2009 | Buki | PPC News Round Up
  • In my opinion you can never read too many blogs on how to better set up your geo-targeting PPC campaigns for local search. The YouMoz blog goes into detail on how to set up and structure your PPC geo-targeted campaigns to get the most traffic and quality leads.
  • Check out Google’s new ‘place pages’ where instead of Google showing you a large bubble when you click on ‘more info’ on a business listing in Google Maps, it …
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PPC Hero News Roundup For 9/18/09

September 18th, 2009 | Buki | PPC News Round Up
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PPC Hero News Roundup for Friday 9/11/09

September 11th, 2009 | Buki | PPC News Round Up
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PPC Hero News Roundup for Friday 9/4/2009

September 4th, 2009 | Buki | PPC News Round Up
  • If you want successful PPC ads, you have to do much more than just insert calls-to-action and hope visitors will respond. Great ad-writing is all about the language – understanding the language of your customers and enforcing the bond between ad and landing page.
  • Are PPC marketers sneaky bastards? You bet! Just kidding. Actually, Greg over at SEM Geek has interesting take on landing page optimization. This post focuses on how a PPC manager can get landing page changes …
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PPC Hero News Roundup for Friday 8/28/2009

August 28th, 2009 | Buki | PPC News Round Up
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PPC Hero News Roundup for Friday 8/21/2009

August 21st, 2009 | Buki | PPC News Round Up
  • The team at Inside AdWords had an intriguing post this week. There’s been some research done lately on how much conversion rates vary with ad position. The results may surprise you.
  • Want to optimize your PPC landing page, but aren’t exactly sure where you should begin? Search Engine Watch has a handy list of seven optimization tips to help increase conversions, which includes such great suggestions as, “Don’t be loud.”
  • It’s been proven that searches in MSN/Bing are leaning towards …
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PPC News Roundup for Friday 8/14/2009

August 14th, 2009 | Buki | PPC News Round Up
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PPC News Roundup for Friday 8/7/2009

August 7th, 2009 | Buki | PPC News Round Up
  • Search Engine Journal posted some screenshots indicating that Google is testing their results layout. The post, Sponsored Ads Get Closer to Organic Result in SERPs, shows screenshots of the paid results pushed a little to the left.
  • Interested in more details on the Yahoo-Microsoft agreement? Search Engine Land’s post “Micro-Hoo: The Details Emerge With SEC Filing” highlights some of the specifics from the SEC filing. Interesting read if you can wade through some of the legal language.
  • When was the …
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