Archive for the ‘PPC News Round Up’ Category

• How long does it take you to design a landing pages? According to Justin to Post-Click Marketing Blog, if you spend more than 7 hours designing a landing page, you’re invested too much time. Once you’ve put that much time into a landing page, it’s no longer egile and it’s can be changed rapidly for testing. What can slow you down? Graphics. Lesson: make your landing pages nimble.
• There isn’t much talk about PPC black hat tactics. The tactics discussed in this article aren’t as deceptive as SEO black hat, but they do draw their power from the dark …
  

Happy Friday everyone! I’m going to be out of town next week, but I’m sure another member of the PPC Hero team will take my stead and provide everyone with another glorious weekly roundup. Since I’m here now, let’s get to this week’s news, featuring lots more on landing pages.

• We begin this week with some AdWords and Analytics tips from the Inside AdWords blog. Since this is the second of a four part series, definitely keep checking back for more insight from the Google team.
• Check out semvironments guide to mobile advertising platforms. Yes, it was written a couple …
  

Happy Friday readers! Take a moment to sit back and read up on the latest in the world of PPC. As per usual, there’s a lot going on, so read on!

• Some of you may have seen this in your AdWords reporting already – New conversion metrics. It caught us a little off guard yesterday.  These new metrics allow you to track multiple conversions that stem from a single click. Cool stuff! The AdWords blog has the details.
• Mike Moran from Search Engine Guide asks, “Why shouldn’t I do my search work in-house?” For starters, we’re in it for the …
  

I hope you all enjoyed or at least survived the tomfoolery that permeates the interwebs every April 1st. I found most of the jokes to be fairly weak, but I did enjoy reddits “redesign”, aka “reddigg”. There were some other good ones, but I don’t really care to remember them. Aprils a good month, so I thought I would give it props with another dosage of the weekly PPC news roundup. Enjoy!

• We’re gonna start off with a double dose from the Yahoo! blog. First, they’re now on Twitter. You know the routine – follow, get updates, hopefully ask questions …
  

Back! Had a great trip in Denver and Boulder, quite the beautiful area. Although, I did miss a big storm, as that came this week. I had to walk around in sunny, 70 degree weather. Woe is me. Enjoy the roundup this week.

• Brad Geddes gives us some good advice on how to benchmark your keyword quality scores against your competition. Make sure to note the  initial quality score that your keyword is assigned!
• Watch out for unpausing campaigns in Adwords – You might accidentally restore deleted campaigns as well! Google has made note of this bug, but be on …
  

• Just in case you haven’t heard, Microsoft adCenter has upgraded their conversion tracking options. Read this post to get all the details and find out how to update the tracking code on your site.
• The Google AdWords Agency blog announced yesterday that you can now add in display ads with coupons in them. The coupon ads are new templates that are located in the display ad builder feature.  These new coupon display ads can be build in several different sizes and may very well help increase click-through rates and hopefully revenue over your typical branded display ads with no …
  

It’s been an interesting week. I turned 26, which seems to be rather boring. I’m off to Denver and Boulder next week for spring break, hooray! Don’t fret though, someone else will get the roundup for you. Hope you all are doing well. Here’s the roundup for the week.

• Your ability to optimize your distribution within the Google Content Network just got more complicated. You can target specific websites, you can target users by demographics, and now you can target users by their interests. This application is still in beta but should be rolled out to the all advertisers in …
  

Lovely weather. 60’s. Love it. Hope your winter is showing signs of going away as well *unless of course, you like winter*. Happy Friday as well, here’s the blogs for the weekly roundup.

• Brad Geddes gives us some advice on how to write ad texts. Basically, pay attention to what you’re writing! Beware of copping out with DKI.
• Blend these three forms of optimization together for a killer internet marketing campaign, according to Portent Interactive. Good advice people, there is more to life than just PPC!
• Here we have more insight into the new AdWords interface, courtesy of Redfly Marketing. The …
  

Greetings PPC Hero readers! I got a Blackberry this week. And I love it. It really is a Crackberry. That’s really all I have for you this week. Enjoy the blogs!

• If you use AdCenter for international campaigns (anyone?), their blog has posted some advice for you. They are pretty generic and can be applied for most of your campaigns anyways, so take a quick look.
• Most of you have seen the new beta interface of AdWords. Katherine Anderson from ROI Revolution gives us her take and what it will do to make things even easier.
• Blogation may have uncovered …
  

• We know that paid search was utilizied by the Obama team when was was running against John McCain. SEM Geek reviews what was accomplished by these campaigns, and what to expect for future political paid search.
• Yahoo! has a new “Rich Ad” platform, where you can insert videos and pictures, show your logos, and create deep links. It is currently invite only, but it is definitely something to monitor. The YSM blog gives us the scoop.
• Marketing Pilgrim talks about Google’s new Analytics integration of phone calls and live chats. This is definitely good news, considering Analytics is pretty …