Archive for the ‘PPC News Round Up’ Category

The PPC Hero team takes on the task of perusing the web and industry blogs for the best PPC related content and gives you them all in a witty, concise format -posted once a week right here to our blog.

PPC News Roundup For 10/9/09

October 9th, 2009 | Jessica | PPC News Round Up

• It is very important to choose the appropriate match type for your PPC campaign. Some accounts can thrive off exact match alone, while others need a good mix to drive the best traffic. Read about the pros and cons of each match type from Search Engine Land.

• This post from Brad Geddes, You are …
  

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PPC Hero News Roundup For 10/2/09

October 2nd, 2009 | Buki | PPC News Round Up

• This week on Search Engine Watch, Tim Ash debunks the myth of achieving perfect conversion. Keeping this in mind, you may be able to analyze and revisit your conversion rate “ceiling.” You can’t convert 100% of your visitors, because some of them, no matter what you do, may never be prepared to take action.
• Even if you have keyword-rich ads and immaculately-structured campaigns, you have to mind your Ps and Qs – your landing pages and their quality. If …
  

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PPC Hero News Roundup For 9/25/09

September 25th, 2009 | Buki | PPC News Round Up

• In my opinion you can never read too many blogs on how to better set up your geo-targeting PPC campaigns for local search. The YouMoz blog goes into detail on how to set up and structure your PPC geo-targeted campaigns to get the most traffic and quality leads.
• Check out Google’s new ‘place pages’ where instead of Google showing you a large bubble when you click on ‘more info’ on a business listing in Google Maps, it …
  

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PPC Hero News Roundup For 9/18/09

September 18th, 2009 | Buki | PPC News Round Up

• Bill Slawski posted a link this week to Analyzing and Evaluating Query Reformulation Strategies in Web Search Logs – this is a paper written by researchers from the University of Washington. In his post, A Taxonomy of Rewriting Search Terms, Slawski outlines a few highlights from the paper – a very interesting read!
• If only we could dress our PPC ads in bright orange – RevenueWire posted this week on How to Make Your PPC Marketing Stand Out …
  

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PPC Hero News Roundup for Friday 9/11/09

September 11th, 2009 | Buki | PPC News Round Up

• We’ve now entered the last quarter of the year – you know, the one packed with all the holidays and shopping days? It’s time to start thinking about and planning seasonal campaigns for clients. Some obvious – and not-so-obvious – dates to mark on your calendar should help get you started.
• New reporting features are always welcome, especially from Yahoo. Their new Ad Delivery Report now shows you where your ads were displayed and performance data on these …
  

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PPC Hero News Roundup for Friday 9/4/2009

September 4th, 2009 | Buki | PPC News Round Up

• If you want successful PPC ads, you have to do much more than just insert calls-to-action and hope visitors will respond. Great ad-writing is all about the language – understanding the language of your customers and enforcing the bond between ad and landing page.
• Are PPC marketers sneaky bastards? You bet! Just kidding. Actually, Greg over at SEM Geek has interesting take on landing page optimization. This post focuses on how a PPC manager can get landing page changes …
  

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PPC Hero News Roundup for Friday 8/28/2009

August 28th, 2009 | Buki | PPC News Round Up

• In this economy, you definitely need to be smart about the way you spend your budgets for your PPC accounts – but there can be obstacles. In this post from Search Engine Land, Josh Weller examines 9 problems with paid search and the tactics that can be used to solve them.
• The Rimm-Kaufman group conducted a small study considering the impact of geographic demographics on search user behavior in regard to PPC ads. It’s always interesting to get someone’s …
  

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PPC Hero News Roundup for Friday 8/21/2009

August 21st, 2009 | Buki | PPC News Round Up

• The team at Inside AdWords had an intriguing post this week. There’s been some research done lately on how much conversion rates vary with ad position. The results may surprise you.
• Want to optimize your PPC landing page, but aren’t exactly sure where you should begin? Search Engine Watch has a handy list of seven optimization tips to help increase conversions, which includes such great suggestions as, “Don’t be loud.”
• It’s been proven that searches in MSN/Bing are leaning towards …
  

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PPC News Roundup for Friday 8/14/2009

August 14th, 2009 | Buki | PPC News Round Up

• Holy cow that is cool! Google is testing the use of images in PPC advertisements! There’s no description but who needs one when there is a picture? The only information present is the picture, price, brand and link. Very cool for click-through rates.
• A study over at Bing.com says they’re seeing a 23% increase in ROI in Bing.com over Live search. They claim that Bing’s user interface is likely to be responsible for the lift. …
  

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PPC News Roundup for Friday 8/7/2009

August 7th, 2009 | Buki | PPC News Round Up

• Search Engine Journal posted some screenshots indicating that Google is testing their results layout. The post, Sponsored Ads Get Closer to Organic Result in SERPs, shows screenshots of the paid results pushed a little to the left.
• Interested in more details on the Yahoo-Microsoft agreement? Search Engine Land’s post “Micro-Hoo: The Details Emerge With SEC Filing” highlights some of the specifics from the SEC filing. Interesting read if you can wade through some of the legal language.
• When was the …
  

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