I love Facebook Ads, and I like all my clients to at least give them a try at least once. Facebook Ads however only works for around 10-20% of our clients. It REALLY only works for around 5% of all...
How To Build Your Own Facebook PPC Campaign From Scratch
The PPC landscape continues to evolve and change each and every day. With this change comes the relentless need to stay ahead of the game. However, I’ve found it to be surprisingly difficult when it comes to advertising on Facebook,...
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Top 10 Ways to Outsmart Your PPC Competition in 2013 Webinar Recording
Check out our webinar recording on the top 10 ways to outsmart your competition in 2013.
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Facebook Ads: What’s Your Angle of Approach?
Does anyone remember the DeBeers Right Hand Ring campaign from like, 10 years ago? Instead of continuously pitching diamonds for engagement rings, DeBeers thought they’d try another angle of approach for their product: why not pitch the “I bought it...
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Easy To Use AdWords Scripts: Part 2
Yesterday fellow PPC Hero, Eric introduced the topic of using AdWords scripts. We had a really great response to that, so I thought I’d go through and show those of you who are more visual learners how to implement these...
How To Choose Between SEO and PPC Webinar Recording
In this webinar recording Erik Dafforn of Intrapromote and Kayla Kurtz of Hanapin Marketing emphasized that SEO and PPC are both of incredible importance to your brand’s marketing and for presenting an optimal online presence to your consumers.
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3 Easy AdWords Scripts to Analyze Your Account: Part 1
AdWords Scripts are an oft-neglected feature for most of us in PPC. They’re squirreled away in the Bulk Operations interface, they require copious amounts of Javascript know-how to make, and can be incredibly intimidating for the coding novices among us. ...
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Stop What You’re Doing & Check These 10 Metrics Now!
All right, you don’t have to stop right this minute, but sometime in the next 24 hours. I promise this is going to be to you and your account’s benefit! Whether you’ve been in PPC account management for a few...
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8 New Cutting Edge PPC techniques for 2013 – Webinar with Hero Conf Speaker Jeff Allen
Get a sneak peek at Hero Conf 2013 as speaker Jeff Allen and Hanapin Account Manager, Dave Rosborough reveal 8 New Cutting Edge PPC Techniques for 2013! With a combined 13 years of PPC Experience, our very own PPC Heroes, Jeff...
How To Use Attribution Modeling In Google Analytics
Today, we’ll walk you through using attribution modeling in Google Analytics. The attribution modeling tool is in beta, currently. If you were on top of your beta game enough to get in or you’re just excited about when the feature...
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5 Steps to an Effective & Efficient PPC Agency Search
I would imagine most people are expecting a pretty sweet Hanapin sales pitch right now. While I hate to disappoint, that will just not be the case. Here’s why: any agency that says they’re the best choice for any/all client(s)...
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Trending Strategies in PPC, Expert Innovations, and Valuable Networking in Austin this April
Since many of our readers have been inquiring about what’s in store for this year’s Hero Conf event in Austin, and because registrations are already filling up our capacity in this popular location, I wanted to give you a quick...
